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Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?
A. Lifecycle and Profile B. Activities and Audits C. Activities and Lifecycle D. Profile and Audits
Answer: A
Explanation
The best
place to look on a prospect record to help determine the reason a prospect is
unmailable is the
Lifecycle
and Profile section. This section shows the mailability status of the prospect,
which can be one of the
following: Mailable, Mailable - Transactional Emails Only,
Undeliverable, Unmailable, or
Unsubscribed4. The mailability status is determined by various factors,
such as the prospect’s email opt-out
preference, the do not email flag, the hard bounce or soft bounce
detection, and the prospect’s location in the
recycle bin5. The Lifecycle and Profile section also shows the email
address, the email preference center, and
the email opt-out date of the prospect, which can provide more
information about the prospect’s mailability
Question # 2
What causes a sync from Salesforce to Marketing Cloud Account Engagement?
A. Updating a formula field in Salesforce B. Updating a field on a Contact record that does not have an email address C. Opening a one to one email D. Making field changes to a Lead or Contact record
What could cause standard sync actions from occurring?
A. A large sync queue B. Connector is not verified or has become unverified C. Salesforce API limit has been reached D. All of the above
Answer: D
Explanation
All of the above options could cause standard sync actions from occurring. A large sync queue means that there are many prospects waiting to be synced between Marketing Cloud Account Engagement and Salesforce, which could delay or prevent the sync process. A connector that is not verified or has become unverified means that the authentication between Marketing Cloud Account Engagement and Salesforce has failed, which could interrupt the sync process. A Salesforce API limit that has been reached means that the number of API calls that Salesforce allows per day has been exceeded, which could stop the sync
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?Choose one answer
A. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers. B. Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers. C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails. D. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
Answer: C
Explanation
The sequence of steps that the Marketing Cloud Account Engagement
Administrator should take to automate this process is to enable Visitor Filters
for a specific IP range and enable Send daily visitor activity emails. Visitor
Filters allow you to filter out the internal traffic from your website analytics,
such as your own employees or vendors. By filtering out a specific IP range,
you can ensure that only external visitors are tracked by Marketing Cloud
Account Engagement. Send daily visitor activity emails allow you to receive a
daily email with a list of all the visitors who have visited your website in
the past 24 hours, along with their company name, location, and pages viewed.
By enabling this feature, you can share the list of external visitors with the
regional sales managers automatically
Question # 5
What factors are involved with and determine email deliverability? (Choose 2)
A. Sender Policy Framework (SPF) B. Domain Keys C. Sender ID D. Whitelist E. CAN-SPAM
Answer: A,B
Explanation
Email deliverability is the measure of how
successfully your emails reach the inbox of your recipients without bouncing or
being marked as spam. Email deliverability depends on several factors, such as
your sender reputation, your email content, and your email authentication. Two
of the most important email authentication methods are Sender Policy Framework
(SPF) and DomainKeys Identified Mail (DKIM). SPF is a protocol that allows you
to specify which IP addresses are authorized to send emails from your domain.
DKIM is a protocol that allows you to digitally sign your emails with a private
key and verify them with a public key published in your domain’s DNS records.
Both SPF and DKIM help prevent email spoofing and phishing, and improve your
sender reputation and deliverability
Question # 6
Form or Form Handler? I need data de-duplication in the CRM.
A. Form B. Form Handler
Answer: A
Explanation
Marketing Cloud Account Engagement forms are the best option if you need data de-duplication in the CRM, such as Salesforce. Marketing Cloud Account Engagement forms can
automatically match and update existing records in the CRM based on the email
address or other unique identifiers4. Marketing Cloud Account Engagement forms
can also create new records in the CRM if the prospect does not exist yet4.
Form handlers, on the other hand, do not have this functionality, and may
create duplicate records in the CRM if the prospect already exists
Question # 7
What are the key technical items required to set up during implementation?
A. Tracking Code B. Email Authentication C. CNAME D. IP Whitelisting E. Using Custom Fonts
Answer: A,B,C,D
Explanation
The key technical items required to set up during implementation are tracking code, email authentication, CNAME and IP whitelisting. Tracking code enables Marketing Cloud Account Engagement to track visitor and prospect activity on your website. Email authentication improves the deliverability and reputation of your emails. CNAME or vanity alias provides a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements. IP whitelisting allows you to restrict access to Marketing Cloud Account Engagement based on IP addresses.
Question # 8
What should you do when multiple users are editing an email template at the same time?
A. Multiple users cannot edit the same email template at the same time B. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it C. Update the same draft at the same time since the system will recognize updates made by both users D. Create two different drafts and merge them through the Email flow process to bring updates from both drafts
into one
Answer: B
Explanation
The
best practice when multiple users are editing an email template at the same
time is to always click Save and Exit or Save Draft and Exit to commit your
changes and close your session before someone else edits it. This way, you can
avoid overwriting or losing your work, and ensure that the email template is
consistent and accurate. If you do not save and exit, the system will warn you
that another user is editing the same email template and ask you to confirm
your changes
Question # 9
Users can be imported into Marketing Cloud Account Engagement
A. True B. False
Answer: A
Explanation
Users can be imported into Marketing Cloud Account Engagement from a CSV file or from Salesforce3. You can also manually add users individually or in bulk3. Importing users can help you save time and ensure consistency in your user management3
Question # 10
What is a
good bounce rate?
A. Less than 5% B. More than 20% C. Less than 10% D. More than 10%
Answer: C
Explanation
A good bounce rate is less than 10%. Bounce rate is the percentage of
visitors who leave a website after viewing only one page. It indicates how
frequently users visit your site without interacting or exploring further. A
high bounce rate may indicate that your content is unsatisfactory or poorly
optimized. A low bounce rate may indicate that your content is engaging or
useful. However, bounce rate can also vary depending on the industry, page
type, and traffic source. For example, a blog may have a higher bounce rate
than an ecommerce site, because users may only read one article and then leave.
Similarly, a landing page may have a lower bounce rate than a home page,
because users may be more likely to click on a call-to-action. Therefore, it is
important to compare your bounce rate with industry benchmarks, page types, and
traffic sources. As a general rule, a good bounce rate is around 40% or lower,
while a bounce rate of 60% or higher may be an indication that you need to
evaluate your page content and make it more helpful and engaging for users. For
more details —> 14151617
Question # 11
An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted.Where can this be configured to ensure that every time the landing page is completed, the email is sent?
A. Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted. B. Configure an automation rule to send the email when “Request a Demo” form has been successfully completed. C. Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed. D. Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.
Answer: D
Explanation
The best way to configure a thank you email to be sent after the form on the “Request a Demo” landing page is submitted is to configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted. An autoresponder email is an email that is automatically sent to a prospect after they complete a desired activity, such as submitting a form or clicking a custom link. You can use autoresponder emails to thank your prospects, confirm their actions, or provide them with additional information or content. A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link. You can use completion actions to perform actions on the prospects who complete the activity, such as adding them to a list, assigning them to a user, or changing their field values. To configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted, you need to go to Marketing > Forms
MMM. Forms > Request a Demo > Completion Actions > Add New Action > Send Autoresponder Email, and select the email that you want to send.
Question # 12
LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.How could this goal be achieved?
A. Create and publish an email template B. Create an email template draft C. Create an operational email D. Create a list email draft
Answer: A
Explanation
The best way to achieve the goal of keeping email branding consistent
and allowing Marketing Cloud Account Engagement users to select the email
content when building out engagement studio programs, one-to-one emails, and
autoresponders is to create and publish an email template. An email template is
a reusable email layout that can be used for different types of emails in
Marketing Cloud Account Engagement. An email template can contain text, HTML,
images, variable tags, and dynamic content. An email template can be customized
to match the branding and design of the company’s website and other marketing
materials. An email template can be published to make it available for use in
Marketing Cloud Account Engagement1.
Option B is not correct because an email template draft is a template
that has not been published yet and cannot be used for emails until it is
published. Option C is not correct because an operational email is a type of
email that is sent to prospects regardless of their opt-in status and is used
for important or transactional messages, such as invoices, receipts, or
password resets. An operational email is not a reusable email layout and does
not affect the branding consistency. Option D is not correct because a list
email draft is an email that has not been sent yet and can be used only once. A
list email draft is not a reusable email layout and does not affect the
branding consistency.
Question # 13
A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?
A. A third party tool B. This is not possible C. Marketing Cloud Account Engagement API D. Data.com connector E. Marketing Cloud Account Engagement form handlers
Answer: E Explanation
A form handler is a feature that allows you to use your own forms to
post your data to Marketing Cloud Account Engagement. A form handler is similar
to a form, but instead of displaying the form on your website, you point your
form to Marketing Cloud Account Engagement. This allows you to submit data to
Marketing Cloud Account Engagement as well as your own database3. Form handlers
are useful when you want to keep the look and feel of your existing forms, or
when you want to capture data from multiple forms using one form handler
Question # 14
How can you set a prospect's first touch campaign?
A. Using automation rules. B. Using completion actions C. None of the above D. Using segmentation rules.
Answer: B
Explanation
A prospect’s first touch campaign is the campaign that is associated with the prospect when they are created in Marketing Cloud Account Engagement. This campaign can be set using completion actions, which are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1. Completion actions can be configured to change the prospect’s campaign to the one that is associated with the form or custom link
Question # 15
Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.
A. Google AdWords B. Bing C. Yahoo D. All of the Above
Answer: A
Explanation
Marketing Cloud Account Engagement has a native integration with Google AdWords that allows you to track and measure the effectiveness of your paid search campaigns. You can link your AdWords account to Marketing Cloud Account Engagement and import cost data, conversions, and revenue information. You can also use Marketing Cloud Account Engagement to create landing pages and forms for your AdWords campaigns and track the prospects who click on your ads. Marketing Cloud Account Engagement does not have a native integration with Bing, Yahoo, or any other paid search ad platforms
Question # 16
How many times does a segmentation rule run?
A. Continuously, whenever new prospects are created. B. Up to five times., as long as the user enables the repeat setting. C. As many times as the user specifies when they create the rule. D. Once, as soon as the user completes the rule creation process.
Answer: D
Explanation
A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule runs only once, as soon as the user completes the rule creation process. The rule will not run again, unless the user manually re-runs it or schedules it to run at a later date. A segmentation rule does not run
continuously, up to five times, or as many times as the user specifies when
they create the rule1. References: 1: Segmentation Rules
Question # 17
On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
A. Marketing Cloud Account Engagement domains B. Tracker domains C. Mobile domains D. Social media domains
Answer: A,B
Explanation
The two types of domains that Marketing Cloud Account Engagement sets cookies on are Marketing Cloud Account Engagement domains and Tracker domains. Cookies are small pieces of data that are stored on your browser when you visit a website, and they can be used to track your online behavior and preferences. Marketing Cloud Account Engagement sets cookies on two types of domains:
Marketing Cloud Account Engagement domains are domains that are hosted by Marketing Cloud Account Engagement, such as go.Marketing Cloud Account Engagement.com or pi.Marketing Cloud Account Engagement.com. Marketing Cloud Account Engagement sets cookies on these domains to track the activities of prospects who interact with your marketing assets, such as forms, landing pages, or custom redirects.
Tracker domains are domains that are owned by you, but are verified and authenticated by Marketing Cloud Account Engagement, such as yourcompany.com or yourblog.com. Marketing Cloud Account Engagement sets cookies on these domains to track the activities of prospects who visit your website, such as page views, time spent, or bounce rate.
Question # 18
What information can you find about your competitors in Marketing Cloud Account Engagement?
A. Alexa rank B. BBB score C. News article mentions D. Number of inbound links E. Number of indexed pages
Answer: A, D,E
Explanation
You can find the following information about your competitors in Marketing Cloud Account Engagement: Alexa rank, number of inbound links, and number of indexed pages. These are the metrics that Marketing Cloud Account Engagement’s competitor website monitoring feature provides, which help you assess how well your competitors’ websites are performing in terms of SEO. Alexa rank is a measure of how popular a website is compared to millions of other websites. Number of inbound links is the total number of links from other websites that point to a website. Number of indexed pages is the total number of pages that a website has that are recognized by search engines78 References: 7: Competitor Tracking in Marketing Cloud Account Engagement: 3 Best Practices8: Salesforce Marketing Cloud Account Engagement: How To Maximise ROI in B2B Marketing Automation
Question # 19
A
marketing user pauses an Engagement Studio program and adds a new recipient
list.
What will
happen to the newly added prospects when the program is resumed?
A. Prospects will not begin the program until all existing prospects reach an end step. B. Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps. C. Prospects will begin the program on the first step regardless of where the existing prospects are In the program. D. Prospects will skip steps to start the program on the same steps the existing prospects are on.
Answer: B
Explanation
When a marketing user pauses an Engagement Studio program and adds a new recipient list, the newly added prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps when the program is resumed. This is because Action steps are time-based and cannot be retroactively applied, while Trigger and Rule steps are condition-based and can be applied at any point in the program1. References: 1: [Engagement Studio FAQ]
Question # 20
When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.What could explain this discrepancy?
A. Prospects clicked the unsubscribe link. B. Prospects clicked the call-to-action link multiple times. C. Prospects were removed from the recipient list after clicking the call-to-action link. D. Prospects were deleted after clicking the call-to-action link.
Answer: B
Explanation
The possible explanation for the discrepancy between the total clicks
and the unique clicks metrics in the report for a Marketing Cloud Account
Engagement email is that prospects clicked the call-to-action link multiple
times. The total clicks metric counts the total number of times that a link in
an email was clicked by any prospect, regardless of how many times they clicked
it. The unique clicks metric counts the number of unique prospects who clicked
a link in an email, regardless of how many times they clicked it. Therefore, if
a prospect clicked the same link more than once, it would increase the total
clicks metric, but not the unique clicks metric. Prospects clicking the
unsubscribe link, prospects being removed from the recipient list, or prospects
being deleted are not possible explanations for the discrepancy, as they would
not affect the click metrics4. References: 4: Email Metrics
Question # 21
What is
the baseline grade assigned to a prospect?
A. C B. D C. B D. A
Answer: B
Explanation
The baseline grade assigned to a prospect is D. A Marketing Cloud Account Engagement grade is a rating based on how well a prospect’s profile matches your ideal customer profile. The prospect rating is expressed as a letter grade that ranges from F (worst) to A+ (best). Marketing Cloud Account Engagement assigns an initial grade of D to all prospects. You can then adjust the grade up or down based on the prospect’s attributes, such as industry, job title, company size, location, etc. The grade reflects how well the prospect fits your target market and how qualified they are for your product or service. You can create different grading profiles for different personas or segments, and assign prospects to profiles based on certain criteria. For more details —> 345
Question # 22
Which two activities can automatically increase a prospects score using
the default scoring model? Choose 2 answers
A. A prospect being converted from a Lead to a Contact B. A prospect sending an email to their assigned user C. A prospect clicking on a tracked link in an email D. A prospect submitting a form on a landing page
Answer: C,D
Explanation
According to the Salesforce documentation, the default scoring model in Marketing Cloud Account Engagement assigns points to prospects based on their activities, such as clicking a link in an email, submitting a form, or visiting a landing page. These activities indicate the level of interest and engagement of the prospects, and help prioritize them for sales follow-up. Converting a lead to a contact or sending an email to the assigned user are not activities that automatically increase the prospect’s score, unless they are customized in the scoring rules. References: Salesforce documentation
Question # 23
A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.How should the user resolve this Issue?
A. Edit the list to be available for "Email Sanding" B. Edit the email template to make it available for "List Emails" C. Edit the list to be available for "Email Templates" D. Edit the email template and choose the
appropriate list
Answer: B Explanation According to the Salesforce documentation, the user should resolve the issue of not being able to choose the specific email template when sending a new list email by editing the email template to make it available for “List Emails”. An email template is a reusable design that defines the content and layout of an email. An email template can be configured to be available for different types of email sends, such as one-to-one emails, list emails, or autoresponders. A list email is an email that is sent to a specific list of prospects, such as a newsletter or a promotion. To use an email template for a list email, the user must edit the email template and check the box for “List Emails” in the email template settings. This will make the email template available to choose when sending a new list email. Editing the list to be available for “Email Sending”, “Email Templates”, or editing the email template and choosing the appropriate list are not the correct ways to resolve the issue of not being able to choose the specific email template when sending a new list email, as they are either irrelevant or incorrect options for the list or the email template settings. References: Salesforce documentation
Question # 24
LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.Which field type should they leverage?
A. Multi-Select B. Checkbox C. Dropdown D. TextArea
Answer: C
Explanation
If LenoxSoft wants to provide a list of their products on their “Contact Us” form and ask prospects to select only one product they are most interested in, they should leverage the dropdown field type. A dropdown field is a single-select field that allows the prospect to choose one option from a predefined list. A dropdown field can be used to capture information such as product interest, industry, or country. A dropdown field can also be used as a controlling field for dependent fields5. References: Marketing Cloud Account Engagement Form Field Types
Question # 25
What is the difference between a visitor and a prospect?
A. A prospect has an identified email address, while a visitor does not have an identified email address. B. A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it. C. A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form. D. A prospect has an assigned user, while a visitor does not have an assigned user.
Answer: A
Explanation
The difference between a visitor and a prospect is that a visitor is an
anonymous person who visits your website, while a prospect is a known person
who has an identified email address. A visitor becomes a prospect when they fill
out a Marketing Cloud Account Engagement form, click on a tracked link in an
email, or are manually imported into Marketing Cloud Account Engagement. A
prospect does not necessarily have an opportunity, a Marketing Cloud Account
Engagement form submission, or an assigned user, but a visitor does not have
any of these either. References
Visitors and Prospects
Question # 26
An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?
A. The prospect will start the program over at the beginning after waiting one day. B. The prospect will not restart the program; prospects can only process through once. C. The prospect will start the program over at the beginning immediately. D. The prospect will not restart the program; they have reached the maximum number of repeats.
A. Sync all your prospects to Salesforce B. Connect with your meeting software C. Quickly jump into the Data.com results for a prospect or their company
Answer: C
Explanation
The Data.com connector allows you to quickly jump
into the Data.com results for a prospect or their company. This feature enables
you to access additional information and insights about your prospects and
accounts from Data.com, such as industry, revenue, employee count, contact
details and more. The Data.com connector does not sync your prospects to
Salesforce, connect with your meeting software or do anything else.
Question # 28
Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?
A. Custom Record Type fields B. Custom Prospect fields C. Custom Account fields D. Custom Opportunity fields
Answer: B,C,D
Explanation
Marketing Cloud Account Engagement can sync with Salesforce custom fields that are on the Lead, Contact, or Account objects. Custom Prospect fields in Marketing Cloud Account Engagement can be mapped to custom Lead or Contact fields in Salesforce. Custom Account fields in Marketing Cloud Account Engagement can be mapped to custom Account fields in Salesforce. Custom Opportunity fields in Marketing Cloud Account Engagement can be mapped to custom Opportunity fields in Salesforce. Custom Record Type fields are not supported by Marketing Cloud Account Engagement and cannot be synced
Question # 29
A designer wants to apply LenoxSoft’s styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?Choose 2 answers
A. Landing pages B. Form handlers C. Forms D. Social posts
Answer: A,C
Explanation
A designer can control the CSS styling for two assets in Marketing Cloud Account Engagement: landing pages and forms. Landing pages are web pages that capture visitor information and generate leads. Forms are web forms that collect visitor information and convert them to prospects. Both landing pages and forms can be customized with CSS to match the branding and design of LenoxSoft. Form handlers and social posts are not assets that can be controlled by CSS in Marketing Cloud Account Engagement. Form handlers are connectors that allow Marketing Cloud Account Engagement to use external forms on your website. Social posts are messages that can be sent to your social media accounts from Marketing Cloud Account Engagement. References Customize Landing Pages with CSS Customize Forms with CSS
Question # 30
An administrator includes a link to a file on a web page that the company does not own on the company website.How should they track the number of visitors who access this file?
A. Page actions B. Marketing Cloud Account Engagement form C. Custom redirects D. Marketing Cloud Account Engagement tracking code
A. The process of determining when a prospect is ready for follow up from your sales team. B. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects. C. The process of determining when a prospect is ready for follow up from your marketing team.
Answer: A,C
Explanation Lead qualification is the process of identifying and organizing
potential customers best-suited for your products or services and who will most
likely make a purchase. Lead qualification involves two main steps: determining
when a prospect is ready for follow up from your sales team and determining
when a prospect is ready for follow up from your marketing team. The first step
is to assess the prospect’s level of interest, need, budget, and authority to
buy your product or service. This can be done using various lead qualification
frameworks and criteria, such as BANT, CHAMP, or MEDDIC. The second step is to
nurture the prospect with relevant and personalized content until they are
ready to buy. This can be done using various lead nurturing strategies and
tools, such as email marketing, content marketing, or marketing automation
Question # 32
Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers
A. Completion actions based on email link clicks only execute once per prospect. B. Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks. C. Completion actions based on email opens will retroactively apply if added after the email send. D. Completion actions based on image file downloads only execute once per day.
Answer: A,C
Explanation
When using completion actions for list emails, you should keep in mind that completion actions based on email link clicks only execute once per prospect, and completion actions based on email opens will retroactively apply if added after the email send. These are important considerations because they affect how your completion actions will work and what results you will see. For example, if you want to add a prospect to a list based on a link click, you should know that the completion action will only fire the first time the prospect clicks the link, not every time. Similarly, if you want to change a prospect’s score based on an email open, you should know that the completion action will apply to all prospects who opened the email, even if they opened it before you added the completion action
Question # 33
Completion
Actions are retroactive.
A. True B. False
Answer: B Explanation Completion actions are not retroactive and will only apply to prospects who complete the chosen action moving forward. Completion actions will fire each and every time a prospect takes the chosen action, except for when changing the prospect’s Marketing Cloud Account Engagement score
Question # 34
A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.What happens to the prospect?
A. An error message is displayed on the form preventing the prospect from submitting B. A new prospect is created even though the prospect had previously been permanently deleted. C. No new prospect is created because the prospect had previously been permanently deleted. D. The submission of the form retrieves and restores the previously deleted prospect information including activities.
Answer: B
Explanation
According to the Salesforce documentation, when a prospect is permanently deleted from Marketing Cloud Account Engagement, all the associated data and activities are also deleted and cannot be restored. However, if the prospect fills out a new Marketing Cloud Account Engagement form and submits their information, a new prospect record will be created with the same email address as the deleted one, but without any of the previous data and activities. The new prospect will have a new unique ID and will not be linked to the deleted one in any way. References: Salesforce documentation
Question # 35
A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement.How does the marketer satisfy this request?
A. The marketer archives the prospect, but cannot permanently delete their data. B. The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing Cloud Account Engagement. C. The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option. D. The marketer archives the prospect and then
selects "Permanently Delete" from the recycle bin.
Answer: D Explanation The way the marketer can satisfy the request to permanently delete a prospect from Marketing Cloud Account Engagement is by archiving the prospect and then selecting “Permanently Delete” from the recycle bin. Archiving a prospect removes them from the active prospect database and places them in the recycle bin, where they can be restored or permanently deleted. Permanently deleting a prospect removes them from Marketing Cloud Account Engagement and Salesforce completely and cannot be undone. The marketer cannot archive the prospect without permanently deleting their data, as the archived prospects still count towards the database limit and can be restored. The marketer cannot delete the prospect in Salesforce, as this will only archive the prospect in Marketing Cloud Account Engagement, not permanently delete them. The marketer cannot go to the prospect record and choose the “Permanently Delete” menu option, as this option is not available on the prospect record, only on the recycle bin. References Deleting Prospects
Question # 36
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
A. The Dashboard B. The Sent Emails Page C. The System Preferences Page D. Admin-Domain Management
Answer: D
Explanation
The administrator should go to Admin-Domain Management to check if the Email Sending Domains are set up properly after updating the DNS. Email Sending Domains are domains that you can use to send emails from Marketing Cloud Account Engagement, and they require verification and authentication to ensure that your emails are delivered and not marked as spam. To verify and authenticate your Email Sending Domains, you need to update the DNS records of your domain with the values provided by Marketing Cloud Account Engagement. After updating the DNS, you can go to Admin-Domain Management and click the Verify Now button to check if your Email Sending Domains are verified and authenticated
Question # 37
Rules, Form completion actions, and more.What are 3 social posting connectors Marketing Cloud Account Engagement offers?
A. Twitter B. Instagram C. Facebook D. LinkedIn E. Snapchat
Answer: A,C,D Explanation Marketing Cloud Account Engagement offers three social posting connectors: Twitter, Facebook, and LinkedIn. These connectors allow you to create and schedule social media posts from Marketing Cloud Account Engagement and track the engagement of your prospects. Marketing Cloud Account Engagement does not offer social posting connectors for Instagram or Snapchat. References: [Social Posting], [Set Up Social Posting Connectors]
Question # 38
What Information does the tooltip above each step on the engagement studio program report provide?
A. High-level metrics only for prospects waiting to complete each step B. High-level metrics only for prospects who have completed the step C. High-level metrics only for prospects who left the program at each step D. High-level metrics only for prospects who have skipped each step
Answer: B
Explanation
According to the Salesforce documentation, the information that the tooltip above each step on the engagement studio program report provides is high-level metrics only for prospects who have completed the step. An engagement studio program report is a report that shows the performance and results of an engagement program, such as the number of prospects, emails, and conversions. The tooltip above each step on the program report shows the number and percentage of prospects who have completed that step, as well as the number and percentage of prospects who have taken the positive, negative, or neutral path after that step. The tooltip does not show the metrics for prospects who are waiting to complete, who have left, or who have skipped each step, as these are shown in other sections of the report. References: Salesforce documentation
Question # 39
An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.What could be happening?
A. Field value is not mapped. B. This is not possible with dynamic lists. C. Match Type is set to "Match Any." D. Match type is set to "Match All."
Answer: B
Explanation
It is not possible to create a dynamic list of all prospects who have
accessed a certain file in Marketing Cloud Account Engagement. Dynamic lists
are based on criteria that match prospect fields, not prospect activities.
Therefore, you cannot use a dynamic list to segment prospects based on whether
they have downloaded a file, watched a video, or visited a page. Option A is
not correct because field value mapping has nothing to do with dynamic lists or
file access. Option C is not correct because match type is irrelevant for this
question, as there is no valid criterion for file access. Option D is not
correct for the same reason as option C.
References: Marketing Cloud Account Engagement Dynamic Lists for Faster
Segmentation (+ 10 Examples), Create a Dynamic List - Salesforce
Question # 40
How can an admin find the number of mailable prospects in their database?
A. View all Segmentation lists B. Navigate to the prospect list and select "Mailable Prospects" C. View the sync queue D. Navigate to the overview section
Answer: B
Explanation
Mailable prospects are prospects who have opted in to receive email communication from you and have not bounced or unsubscribed. You can find the number of mailable prospects in your database by navigating to the prospect list and selecting “Mailable Prospects” from the dropdown menu. You can also filter the list by tags, campaigns, or custom fields to segment your mailable prospects. References: [Mailable Prospects], [Filter Prospects]
Question # 41
Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers
A. Manually editing the Opportunity In Marketing Cloud Account Engagement B. Referencing the Opportunity in automation rules C. Viewing the Opportunity in Opportunity Reports D. Manually deleting the Opportunity in Marketing Cloud Account Engagement
Answer: B,C
Explanation
Once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement, two actions that can be taken are referencing the Opportunity in automation rules and viewing the Opportunity in Opportunity Reports. Automation rules are rules that run in the background and match
prospects based on certain criteria and perform certain actions. You can use
Opportunity fields as criteria or actions in automation rules, such as adding
prospects to a list based on their Opportunity stage or updating their
Opportunity amount based on their score. Opportunity Reports are reports that
show the revenue generated by your marketing campaigns and the influence of
your marketing activities on the sales pipeline. You can view the Opportunity
Reports in Marketing Cloud Account Engagement to analyze the performance of
your marketing efforts and optimize your strategy. Manually editing or deleting
the Opportunity in Marketing Cloud Account Engagement are not actions that can
be taken, as Marketing Cloud Account Engagement does not allow editing or
deleting Opportunities. You can only edit or delete Opportunities in
Salesforce, and the changes will sync back to Marketing Cloud Account
Engagement. References Opportunities
in Marketing Cloud Account Engagement Automation Rules Overview Opportunity
Reports
Question # 42
How can a prospect's score be changed?
A. Through automation rules. B. Through scoring model changes. C. Through completion actions. D. All of
the above.
Answer: D Explanation According to the Salesforce documentation, a prospect’s score can be changed through automation rules, scoring model changes, or completion actions. A prospect’s score is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. A prospect’s score can be changed by using different methods, such as: Automation rules: An automation rule is an automation tool that can be used to update a prospect’s score when the prospect meets certain criteria, such as prospect field values, activities, or scores. For example, an automation rule can be created to increase a prospect’s score by 10 points when the prospect visits a specific web page. Scoring model changes: A scoring model is a feature that allows users to customize the scoring rules for different types of activities, such as email opens, form submissions, or custom redirects. A scoring model can be changed by editing the default scoring model in Marketing Cloud Account Engagement, or by creating a custom scoring model for a specific group of prospects. For example, a scoring model can be changed to assign more points to an email open, or to create a different scoring model for prospects from a certain industry. Completion actions: A completion action is an automation tool that can be used to adjust a prospect’s score after the prospect successfully completes a marketing element, such as submitting a form, clicking a link, or visiting a web page. A completion action can be used to increase or decrease a prospect’s score by a specific amount, or to reset a prospect’s score to zero. For example, a completion action can be created to decrease a prospect’s score by 5 points when the prospect unsubscribes from an email. References: Salesforce documentation
Question # 43
A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.Which metric is not supported?
A. Total Replies B. Total Delivered C. Unique Opens D. Opt Out Rate
Answer: A
Explanation
If a marketing manager wants to view list email engagement metrics in Engagement History in Salesforce, they will not be able to see the Total Replies metric (A). This metric is not supported by Engagement History, which only shows the following metrics for list emails: Total Delivered, Unique Opens, Unique Clicks, Hard Bounces, Soft Bounces, Opt Outs, and Spam Complaints. The other metrics (B, C, D) are supported by Engagement History and can be viewed in Salesforce. References: Salesforce Engagement History: A Complete Overview
Question # 44
None of the aboveEmail, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.
A. True B. False
Answer: B
Explanation
Email, First Name, and Last Name are not required fields in order for GoToWebinar to register a new user to an event. GoToWebinar is a web conferencing platform that allows you to host and join online meetings, webinars, and trainings. You can integrate Marketing Cloud Account Engagement with GoToWebinar using the GoToWebinar connector, which allows you to register prospects for GoToWebinar events from Marketing Cloud Account Engagement forms, landing pages, or completion actions. However, the only required field for GoToWebinar registration is Email. You can also include other fields, such as First Name, Last Name, Phone, or Company, but they are not mandatory. If you do not include these fields, Marketing Cloud Account Engagement will use the default values from the prospect’s record or the connector settings. Answer A is incorrect because Email, First Name, and Last Name are not required fields in order for GoToWebinar to register a new user to an event, as explained above. References: [GoToWebinar Connector], [Set Up the GoToWebinar Connector]
Question # 45
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
A. Day 4 B. Day 3 C. Day 0 D. Day 5
Answer: B
Explanation
According to the Engagement Studio FAQ, when a program is paused, the prospects in the program are also paused and their wait times are not affected. Therefore, when the program is restarted, the prospects resume from where they left off. In this case, the prospect was on day 3 of a 5-day wait time when the program was paused, so they will be on day 3 when the program is restarted.
Question # 46
A user needs to be able to import and export lists. What user role do you give them?
A. Marketing B. Sales Manager C. Sales D. None of
the above
Answer: A Explanation A user needs to be able to import and export lists. The user role that you should give them is Marketing. The Marketing user role has the permission to import and export prospects, as well as create and edit marketing assets, such as forms, landing pages, emails and campaigns. The other user roles, such as Sales Manager, Sales and None of the above, do not have the permission to import and export prospects.
Question # 47
In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?Choose 2 answers
A. Shared CRM ID B. Shared Assigned User ID C. Shared email address D. Shared tracking pixel
Answer: A,C
Explanation
The two ways that a Marketing Cloud Account Engagement prospect syncs
with a Salesforce Lead or Contact record are shared CRM ID and shared email
address. A CRM ID is a unique identifier that is assigned to a Lead or Contact
record in Salesforce and is synced with the corresponding prospect record in
Marketing Cloud Account Engagement. A CRM ID ensures that the prospect data is
matched with the correct Lead or Contact data and prevents duplicates. A CRM ID
is created when a prospect is created or updated in Marketing Cloud Account
Engagement and a matching Lead or Contact is found or created in Salesforce, or
when a Lead or Contact is created or updated in Salesforce and a matching prospect
is found or created in Marketing Cloud Account Engagement5. An email address is
a required field for both a prospect in Marketing Cloud Account Engagement and
a Lead or Contact in Salesforce. An email address is used to identify and
associate a prospect with a Lead or Contact, and to trigger a sync between
Marketing Cloud Account Engagement and Salesforce. An email address is also
used to track the prospect’s activities, such as email opens, clicks, form
submissions, and page views5. Option B is not correct because a shared assigned
user ID is not a way that a Marketing Cloud Account Engagement prospect syncs
with a Salesforce Lead or Contact record, but a result of the sync. An assigned
user ID is the ID of the user who owns the prospect in Marketing Cloud Account
Engagement or the Lead or Contact in Salesforce. The assigned user ID is synced
between Marketing Cloud Account Engagement and Salesforce to ensure that the
same user owns the prospect and the Lead or Contact, unless there are custom
assignment rules in place5. Option D is not correct because a shared tracking
pixel is not a way that a Marketing Cloud Account Engagement prospect syncs
with a Salesforce Lead or Contact record, but a method of tracking the
prospect’s activities. A tracking pixel is a hidden image that is embedded in
an email or a web page and sends a request to Marketing Cloud Account
Engagement’s server when the email or the web page is opened. A tracking pixel
allows Marketing Cloud Account Engagement to record the prospect’s email opens,
page views, and other actions
Question # 48
How do you use an automation rule to opt out prospects?
A. Change prospect field value: 'Do Not Email' to 'Do Not Email B. You can't use an automation rule to opt-out prospects. C. Change prospect field value to Opt-out
Answer: A
Explanation
You can use an automation rule to opt out prospects by changing their field value of ‘Do Not Email’ to ‘true’. This will prevent them from receiving any email communication from you. You cannot use an automation rule to change the field value to ‘Opt-out’, since that is not a valid option for the ‘Do Not Email’ field. You also cannot use an automation rule to opt out prospects by changing any other field value, since the ‘Do Not Email’ field is the only one that controls the opt-out status of prospects. References: [Automation Rules], [Opt Out Prospects]
Question # 49
How long does it take a drip program to start after unpausing it?
A. Immediately B. Within 5 minutes C. Within one hour D. Within one business day
Answer: C
Explanation
Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. You can pause and resume drip programs at any time. However, when you resume a drip program, it does not start immediately. It takes up to one hour for the drip program to resume sending emails to the prospects in the program. It does not take 5 minutes, one business day, or immediately for the drip program to start after unpausing it. References: Drip Programs, Pause and Resume Drip Programs
Question # 50
Does an
automation rule ever match a prospect more than once?
A. Yes, automation rules run every time. B. No, an automation rule will only affect a prospect one time An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.
Answer: B Explanation An automation rule is a criteria-based action that is triggered when a prospect matches the rule. By default, an automation rule will only affect a prospect one time, unless you enable
the Repeat Rule option. If you enable the Repeat Rule option, the automation
rule can match a prospect more than once, as long as they meet the criteria
each time. Automation rules do not run every time, since they are evaluated
based on a schedule that you can set. References: [Automation Rules], [Repeat
Automation Rules]
Question # 51
New feature alerts can be found at the top of the dashboard.
A. True B. False
Answer: A
Explanation
According to the Salesforce documentation, the answer is true. New feature alerts can be found at the top of the dashboard. A new feature alert is a notification that informs the user about the latest features and updates that are available in Marketing Cloud Account Engagement. A new feature alert can be found at the top of the dashboard in Marketing Cloud Account Engagement, and it can show different information, such as the name, description, or link of the new feature or update. The user can click on the new feature alert to learn more about it, or to access it. The user can also dismiss the new feature alert by clicking on the X icon, or view the previous new feature alerts by clicking on the bell icon. The new feature alerts can help the user to stay informed and updated about the new features and updates that are available in Marketing Cloud Account Engagement, and to take advantage of them. References: Salesforce documentation
Question # 52
Which three triggers could be used to define a prospects path in an engagement studio program?Choose 3 answers
A. List membership B. Email open C. Custom redirect click D. File download E. Prospect
grade
Answer: B,C,D Explanation The three triggers that could be used to define a prospect’s path in an engagement studio program are email open, custom redirect click, and file download. These triggers are based on prospect actions that indicate their level of engagement and interest. For example, if a prospect opens an email, clicks on a custom redirect link, or downloads a file, they could be sent down a different path than a prospect who does not perform these actions. List membership and prospect grade are not triggers, but rules. Rules are based on prospect criteria or values, not actions
Question # 53
A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.What feature Is needed for this model?
A. Marketing Cloud Account Engagement Score 6* lifecycle Stage B. Prospect Audit & Profile C. Engagement Studio & Lists D. Marketing Cloud Account Engagement Score & Grade
Answer: D
Explanation
A lead qualification model based on implicit prospect interest and explicit information provided by prospects requires the feature of Marketing Cloud Account Engagement Score and Grade. The score is a numerical value that measures the implicit interest of a prospect based on their engagement with marketing activities, such as opening emails, clicking links, and visiting landing pages. The grade is a letter value that measures the explicit fit of a prospect based on the information they provide, such as industry, company size, and job title. By combining the score and grade, marketers can segment and prioritize their prospects more effectively3. References: 3: Scoring and Grading Prospects
Question # 54
A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ‘’[email protected]" is captured on their form.Which data format is recommended for the email field?
A. Text B. Email with valid server C. Emails not from ISPs and free email providers D. Email
Answer: C
Explanation
The recommended data format for the email field to ensure that only a
prospect’s company email address with the format of
‘’[email protected]" is captured on their form is “Emails not from ISPs
and free email providers”. This option will validate that the email address
entered by the prospect is not from a common internet service provider (ISP) or
a free email provider, such as Gmail, Yahoo, or Hotmail. This option will help
you filter out personal or invalid email addresses and capture more accurate
and qualified leads
Question # 55
What must be created in order to send an autoresponder?
A. Test email B. One-to-one email C. Email template D. List email
Answer: C
Explanation
In order to send an autoresponder email, you need to create an email template in Marketing Cloud Account Engagement and select the option “Autoresponder emails” under “Available For”. An email template is a preformatted email that you can use to create and send emails quickly and easily. An autoresponder email is an email that is triggered automatically whenever a prospect engages with your marketing assets, such as filling out a form or downloading a file
Question # 56
What should be enabled on a Marketing Cloud Account Engagement form if
an Administrator wants to sign many people up on the same computer at a trade
show booth?
A. reCAPTCHA B. Kiosk/Data Entry Mode C. Progressive Profiling D. “Not you”? Link
Answer: B
Explanation
To sign many people up on the same computer at a trade show booth, an
Administrator should enable the Kiosk/Data
Entry Mode on a Marketing Cloud Account Engagement form. This mode allows
multiple form submissions from the
same browser without using cookies. It also clears the form fields after each
submission and reloads the thank you content. References: Marketing Cloud
Account Engagement Kiosk/Data Entry Mode
Question # 57
By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
A. Contact Accounts B. Lead Accounts C. Persons Accounts
Answer: A
Explanation
By default, Marketing Cloud Account Engagement will sync with contact accounts in Salesforce. Contact accounts are the standard account type in Salesforce, where each account can have multiple contacts related to it. Marketing Cloud Account Engagement can sync with contact accounts and their related contacts, leads, and opportunities. However, Marketing Cloud Account Engagement can also sync with person accounts in Salesforce, if they are enabled in your org. Person accounts are a special account type in Salesforce, where each account is also a contact. Marketing Cloud Account Engagement can sync with person accounts and their related opportunities, but not with leads. To sync with person accounts, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement. For more details —> 121314
Question # 58
A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.What automation tool could they use to accomplish this?
A. A completion action on the form submission B. A dynamic list used to send list emails using the email template C. An automation rule with a Match All match type D. An automation rule with a Match Any match type
Answer: C
Explanation
According to the Salesforce documentation, an automation rule is an
automation tool that can be used to send an email to a prospect when a form is
submitted and a specific field value is selected on that form. An automation
rule can be configured to trigger an action (such as sending an email) when a
prospect meets certain criteria (such as submitting a form and having a
specific field value). The criteria can be set to Match All or Match Any,
depending on the logic required. In this case, the Match All option should be
used, as the prospect needs to meet both conditions (form submission and field
value) to receive the email. A completion action is another automation tool
that can be used to perform an action after a prospect successfully completes a
form, but it cannot be used to check for a specific field value. A dynamic list
is a list of prospects that is updated automatically based on certain criteria,
but it cannot be used to send an email directly. A list email is an email that
is sent to a specific list of prospects, but it cannot be triggered by a form
submission or a field value. References: Salesforce documentation
Question # 59
Arrange these events in sequence:
A. The visitor is now a prospect. B. A visitor submits a conversion form C. A cookie is applied D. The prospect's activity history is available to view in Marketing Cloud Account Engagement E. Visitors access your company website F. ECBAD G. EBADC H. CBADE I. ADECB
New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program. What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?
A. The prospects are added to the program, but do NOT start processing until the program is paused and restarted. B. The prospects remain on the list, but are NOT added to the program until the next day. C. The prospects are added to the program, but wait for a user to manually select them to process. D. The prospects are added to the program and automatically start processing through the program.
Answer: D
Explanation
The correct answer is that the prospects are added to the program and
automatically start processing through the program. This is because dynamic
lists are constantly updated based on the criteria that you define, and if a
dynamic list is used as a recipient list on an engagement studio program, any
new prospects that match the criteria will be added to the program as soon as
they are synced to Marketing Cloud Account Engagement.
They will not wait for the program to be paused, restarted, or manually
selected. They will start from the first step of the program and follow the
path according to their actions and rules
Question # 61
LenoxSoft has an engagement studio program within a
recipient list and a suppression list. A prospect is a member of
both the recipient list and the suppression list.
In which
scenario would a prospect be able to receive the emails in the program?
A. The prospect is marked as optad out. B. The prospect is removed from the recipient list C. The prospect is removed from the suppression list D. The prospect is removed from both the suppression list and the recipient list.
Answer: C
Explanation
The scenario in which a prospect would be able to receive the emails in
the program is when the prospect is removed from the suppression list. A
suppression list is a list that prevents prospects from receiving emails from
an engagement studio program, even if they are in the recipient list. A
recipient list is a list that defines the prospects who are eligible to receive
emails from the program. If a prospect is in both the recipient list and the
suppression list, they will not receive any emails from the program. Removing
the prospect from the suppression list will allow them to receive the emails,
as long as they are still in the recipient list and not opted out. Removing the
prospect from the recipient list, marking the prospect as opted out, or
removing the prospect from both the suppression list and the recipient list
will not allow them to receive the emails from the program. References
[Engagement Studio Suppression Lists]
Question # 62
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
A. Use a dynamic list. B. Use a completion action. C. Use an automation rule. D. Use a segmentation rule.
Answer: D
Explanation
The fastest way for an Administrator to create a one-time list of prospects who match specific criteria is to use a segmentation rule. A segmentation rule is a rule that runs once and matches prospects based on the criteria you set. You can use a segmentation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. A segmentation rule is useful when you want to segment your prospects quickly and easily without creating a dynamic list or an automation rule
Question # 63
Which is NOT a way to assign a custom role to a user?
A. Edit an existing Default Role, and it will automatically convert to a Custom Role. B. Assign new users to a previously created Custom Roles during the import process. C. Add a batch of existing users to a Custom Role using table actions D. Add a user to a Custom Role directly from their User Record.
Answer: D
Explanation
According to the Salesforce documentation, the option that is not a way
to assign a custom role to a user is: D) Add a user to a Custom Role directly
from their User Record. A custom role is a feature that allows users to create
and assign custom permissions and access levels to other users in Marketing
Cloud Account Engagement. A custom role can be created and managed by the
administrator in the Admin tab in Marketing Cloud Account Engagement, and it
can be assigned to new or existing users. A custom role can be assigned to a
user by using different methods, such as:
Edit an existing Default Role, and it will automatically convert to a
Custom Role: A default role is a predefined role that comes with Marketing
Cloud Account Engagement, and that has a fixed set of permissions and access
levels. A default role can be edited by the administrator in the Admin tab in
Marketing Cloud Account Engagement, and it will automatically convert to a
custom role when the changes are saved. The administrator can then assign the
custom role to a user or a group of users.
Assign
new users to a previously created Custom Roles during the import process: A new
user is a user that is not yet added to Marketing Cloud Account Engagement, and that
needs to be created and assigned a role. A new user can be imported by the
administrator in the Admin tab in Marketing Cloud Account Engagement, and they
can be assigned to a previously created custom role during the import process.
The administrator can use a CSV file to import multiple new users at once, and
to assign them to different custom roles.
Add a batch of existing users to a Custom Role using table actions: An
existing user is a user that is already added to Marketing Cloud Account
Engagement, and that has a role assigned to them. An existing user can be added
to a custom role by the administrator in the Admin tab in Marketing Cloud
Account Engagement, and they can use the table actions to add a batch of
existing users to a custom role at once. The administrator can select multiple
existing users from the User List, and then click on the Change Role option in
the table actions. The administrator can then choose the custom role that they
want to assign to the selected users.
The option that is not a way to assign a custom role to a user is: Add a
user to a Custom Role directly from their User Record. A user record is a
feature that shows the detailed information and settings of a user in Marketing
Cloud Account Engagement. A user record can be accessed from the Admin tab in
Marketing Cloud Account Engagement, and it can show different sections of
information for the user, such as details, permissions, or activity. The user
record can also show the role that is assigned to the user, but it cannot be
used to add a user to a custom role directly. The user record can only be used
to edit the user’s information, such as name, email, password, or timezone, but
not the user’s role. To add a user to a custom role, the administrator needs to
use one of the methods mentioned above, such as editing an existing default role,
assigning new users during the import process, or adding a batch of existing
users using table actions. References: Salesforce documentation
Question # 64
LenoxSoft wants the "State" field to appear in real-time
whenever a prospect selects "United States" for the
"Country" field when completing their Marketing Cloud Account
Engagement form.
Which
form feature should be utilized?
A. Progressive Profiling B. Email Validation C. Kiosk/Data Entry Mode D. Dependent fields
Answer: D
Explanation
If LenoxSoft wants the “State” field to appear in real-time whenever a prospect selects “United States” for the “Country” field when completing their Marketing Cloud Account Engagement form, they should use the dependent fields feature in Marketing Cloud Account Engagement. Dependent fields allow you to display or hide certain fields based on the value of another field. For example, if the prospect chooses “United States” as the country, the state field will appear as a dropdown with the list of states. If the prospect chooses another country, the state field will be hidden2. References: Marketing Cloud Account Engagement Dependent Fields
Question # 65
What is a difference between a dynamic list and a static list?
A. You cannot manually update list membership of a static list but you can manually update list membership of a dynamic list B. You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list C. You can add an action to a dynamic list that will trigger when a prospect is added but you cannot add an action to trigger on a static list when a prospect is added D. Dynamic lists are retroactive while a static list cannot be retroactive
Answer: B
Explanation
The difference between a dynamic list and a static list is that you cannot manually update list membership of a dynamic list but you can manually update list membership of a static list. A list is a collection of prospects that you can use to segment your audience, send emails, or perform other actions. A dynamic list is a list that automatically populates with prospects who match the criteria you set. A static list is a list that you manually populate with prospects or import from a file. A dynamic list is constantly updated, so prospects are added or removed from the list as they meet or no longer meet the criteria. A static list is not updated automatically, so you can add or remove prospects from the list as you wish. You cannot manually update list membership of a dynamic list, because the list is controlled by the criteria. You can manually update list membership of a static list, because the list is controlled by you
Question # 66
Which list email report metric represents the total number of emails minus hard and soft bounces?
A. Total Opt Outs B. Total Sent C. Total Queued D. Total Delivered
Answer: D
Explanation
The list email report metric that represents the total number of emails
minus hard and soft bounces is total delivered. Total delivered measures how
many emails were successfully delivered to the recipients’ inboxes, without
being rejected by the email servers. Hard bounces are permanent delivery
failures, such as invalid email addresses or blocked domains. Soft bounces are
temporary delivery failures, such as full inboxes or server issues. Total opt
outs, total sent, and total queued are not the same as total delivered. Total
opt outs measures how many recipients unsubscribed from your emails. Total sent
measures how many emails were sent from Marketing Cloud Account Engagement.
Total queued measures how many emails were waiting to be sent from Marketing
Cloud Account Engagement. References [Email Metrics Glossary]
Question # 67
A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.Which form field option should be enabled?
A. Maintain the initial value upon subsequent form submissions B. Always display even if previously completed C. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect D. Include "Not you?" link to allow visitors to reset the form
What must you do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field? Choose 2 answers
A. Adjust the lead settings in Salesforce. B. Add a new lead record type in Salesforce. C. Add a new custom contact field in Salesforce. D. Add a new custom lead field in Salesforce.
Answer: C,D
Explanation The two steps that you must do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field are: Add a new custom contact field in Salesforce. A custom contact field is a field that you can create and add to the contact object in Salesforce, which stores the information and activities of an individual person who is associated with an account. You can use custom contact fields to store data that is specific to your business needs, such as industry, product interest, or satisfaction score. You can map a Marketing Cloud Account Engagement prospect custom field to a Salesforce custom contact field, so that the data is synced between Marketing Cloud Account Engagement and Salesforce. To add a new custom contact field in Salesforce, you need to go to Setup > Object Manager > Contact > Fields & Relationships > New, and follow the steps to create the field.
Add a new custom lead field in Salesforce. A custom lead field is a field that you can create and add to the lead object in Salesforce, which stores the information and activities of a potential customer who is not yet qualified. You can use custom lead fields to store data that is specific to your business needs, such as lead source, lead score, or lead status. You can map a Marketing Cloud Account Engagement prospect custom field to a Salesforce custom lead field, so that the data is synced between Marketing Cloud Account Engagement and Salesforce. To add a new custom lead field in Salesforce, you need to go to Setup > Object Manager > Lead > Fields & Relationships > New, and follow the steps to create the field.
Question # 69
What must be created using the classic email builder in order to send an autoresponder?
A. Test email B. One-to-one email C. Email template D. List email
Answer: C
Question # 70
A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?
A. The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors. B. The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running. C. The client did not un-pause the completion actions. D. Kiosk mode was enabled on the form, so completion actions did not run.
Answer: A
Explanation
According to the Salesforce documentation, the
explanation for why the completion actions did not occur when the client
submitted their Marketing Cloud Account Engagement form to test the form’s
completion actions is: A) The client has a visitor filter set up to filter
activities from their IP address. Completion actions do not occur on filtered
visitors. A visitor filter is a feature that allows users to exclude certain
visitors from being tracked and reported in Marketing Cloud Account Engagement.
A visitor filter can be based on IP address, location, or domain. A visitor
filter can help users to avoid tracking their own activities or those of their
competitors. A completion action is an automation tool that can be used to
perform an action after a prospect successfully completes a marketing element,
such as submitting a form, clicking a link, or visiting a web page. A
completion action can be used to perform actions such as adding a prospect to a
list, assigning a prospect to a user, sending an autoresponder email, or
adjusting a prospect’s score. However, completion actions do not occur on
filtered visitors, as they are not tracked or reported in Marketing Cloud
Account Engagement. Therefore, if the client has a visitor filter set up to
filter activities from their IP address, the completion actions will not occur
when they submit the form. The ‘email’ form field being set up to exclude free
email addresses, the client not un-pausing the completion actions, or kiosk
mode being enabled on the form are not the explanations for why the completion
actions did not occur when the client submitted their Marketing Cloud Account
Engagement form to test the form’s completion actions, as they are either
irrelevant, incorrect, or nonexistent options for the form or the completion
actions. References: Salesforce documentation
Question # 71
A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.What Is the recommended way to accomplish this?
A. Upload the whitepaper PDF as a content block and attach It to the email. B. Upload the whitepaper PDF as a content file and link to it in the body of the email. C. Upload the whitepaper PDF as a content file and attach it to the email. D. Upload the whitepaper PDF as a content block and link to It In the body of the email.
Answer: B
Explanation
The recommended way to accomplish sending out a new whitepaper to
prospects and tracking who opens the PDF is to upload the whitepaper PDF as a
content file and link to it in the body of the email. A content file is a type
of file that can be uploaded and stored in the Content Builder, which is a tool
that allows marketers to create and manage content assets. A content file can
be linked to in the body of an email, which allows prospects to access the file
by clicking the link. By linking to a content file, marketers can also track
who opens the PDF, as the link will generate a tracking code that records the
open activity. Uploading the whitepaper PDF as a content block, attaching it to
the email, or embedding it in the email are not recommended ways to accomplish
sending out a new whitepaper to prospects and tracking who opens the PDF, as
they either do not allow linking, do not allow tracking, or do not display
properly. References: : Content Files
Question # 72
How often does Marketing Cloud Account Engagement sync with Salesforce?
A. 5 minutes B. Real time C. 10 minutes D. 30 minutes
Answer: C
Explanation
Marketing Cloud Account Engagement syncs with Salesforce every 10
minutes. Marketing Cloud Account Engagement and Salesforce work together to
keep data aligned between the two platforms. Some of the data that syncs
bi-directionally are leads, contacts, and campaigns. Some of the data that
syncs one-directionally from Salesforce to Marketing Cloud Account Engagement
are accounts, opportunities, and tasks. Marketing Cloud Account Engagement
syncs with Salesforce every 10 minutes by default, but you can also trigger a
sync manually or by certain actions. For example, you can sync a prospect from
their record in Marketing Cloud Account Engagement or Salesforce, or you can
sync a group of prospects by using automation rules, segmentation rules, or
imports. You can also sync a prospect by changing their Marketing Cloud Account
Engagement campaign, assigned user, or email opt-out status. You can view the
sync status and history on the prospect record in Marketing Cloud Account
Engagement or Salesforce. For more details —> 18192021
Question # 73
What information cannot be displayed as a graph (line or bar) on the dashboard?
A. Prospects Created B. Conversions C. Opportunities Created D. Opportunities Lost E. All Prospects
Answer: A,B
Explanation
According to the Salesforce documentation, the information that cannot
be displayed as a graph (line or bar) on the dashboard are: A) Prospects
Created, and B) Conversions. The dashboard is a feature that shows the overview
and performance of the marketing activities and campaigns in Marketing Cloud
Account Engagement. The dashboard can be accessed from the Dashboard tab in
Marketing Cloud Account Engagement, and it can show different data and metrics
for the marketing elements, such as emails, forms, landing pages, or
opportunities. The dashboard can display some of the information as graphs
(line or bar), such as opportunities created, opportunities won, opportunities
lost, or all prospects. The graphs can help users to visualize and compare the
trends and changes of the information over time, and to filter or export the graphs. The dashboard cannot display some of the information as graphs
(line or bar), such as prospects created or conversions. The prospects created
information shows the number of prospects that were added to Marketing Cloud
Account Engagement in a given time period, and it can be displayed as a table
or a chart, but not as a graph. The conversions information shows the number of
visitors that were converted to prospects in a given time period, and it can be
displayed as a table or a chart, but not as a graph. These types of information
are not suitable for displaying as graphs, as they are either too granular or
too static for the data visualization. References: Salesforce documentation
Question # 74
A Marketing Cloud Account Engagement administrator wants to use
progressive profiling to collect information on a prospect over time.
What It
the recommended Marketing Cloud Account Engagement asset to use?
A. Marketing Cloud Account Engagement landing page without a form B. Marketing Cloud Account Engagement form C. Marketing Cloud Account Engagement form handler D. Third party form
Answer: B
Explanation
According to the [Salesforce documentation], the recommended Marketing Cloud Account Engagement asset to use for progressive profiling is a Marketing Cloud Account Engagement form. A Marketing Cloud Account Engagement form is a web form that can be used to collect information from prospects and store it in Marketing Cloud Account Engagement. A Marketing Cloud Account Engagement form can be configured to use progressive profiling, which is a feature that allows the form to display different fields based on the information that is already known about the prospect. This way, the form can collect more information over time, without asking the same questions repeatedly or overwhelming the prospect with too many fields at once. A Marketing Cloud Account Engagement landing page without a form, a Marketing Cloud Account Engagement form handler, or a third party form are not recommended for progressive profiling, as they do not have the same functionality and flexibility as a Marketing Cloud Account Engagement form. References: [Salesforce documentation]
Question # 75
A repeating engagement program is set to allow prospects to be eligible
to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The
user pauses the program, changes the total entries limit to 10 and restarts the
program.
What will happen to the prospects who landed on the End step more than
90 days ago and previously reached the 5 total entries limit?
A. Prospects will re-enter the program after waiting another 90 days. B. Prospects will re-enter the program immediately. C. Prospects will remain ineligible to re-enter the program. D. Prospects will NOT re-enter the program until manually approved to re-enter.
Answer: B
Explanation
The answer that correctly describes what will happen to the prospects
who landed on the End step more than 90 days ago and previously reached the 5
total entries limit is that prospects will re-enter the program immediately. A
repeating engagement program is a type of program that allows prospects to
re-enter the program after a certain period of time, such as 90 days, and up to
a certain number of times, such as 5. If a user changes the total entries limit
to a higher number, such as 10, the prospects who have already reached the
previous limit, but are eligible to re-enter based on the time period, will
re-enter the program as soon as the user restarts the program. Prospects will
not re-enter the program after waiting another 90 days, remain ineligible to
re-enter the program, or not re-enter the program until manually approved, as
these are not the effects of changing the total entries limit2. References: 2:
Repeating Engagement Programs
Question # 76
What is a good default sales ready lead score?
A. 75 B. 50 C. 200 D. 100
Answer: D
Explanation
A good default sales ready lead score is 100, as this indicates a high level of interest and engagement from the prospect. Lead scoring is a way of assigning a numerical value to each prospect based on their behavior and
profile, such as visiting your website, opening your emails, filling out
forms, etc. The higher the score, the more likely the prospect is to buy from
you. A lead score of 100 means that the prospect has met all the criteria you
have set for a sales ready lead, such as viewing a specific page, requesting a
demo, or downloading a white paper. You can customize your lead scoring
criteria and thresholds according to your business needs and goals. For more
details —> 12
Question # 77
How should a user understand how many prospects are currently waiting on a step in an engagement program?
A. Download the report of the program. B. Click on the step to view its report card. C. Look at the tooltip above that step. D. Pause the program and edit the step.
Answer: C
Explanation
The best way to understand how many prospects are currently waiting on a step in an engagement program is to look at the tooltip above that step. The tooltip will show you the number of prospects that are currently on that step, as well as the number of prospects that have completed that step. You can also see the percentage of prospects that have taken a specific action or followed a specific path from that step. The tooltip is a quick and easy way to get an overview of the performance of each step in your program
Question # 78
Which two actions occur when an automation rule is deleted?Choose 2 answers
A. Prospects will no longer be able to match the rule. B. The rule will be sent to the recycle bin in paused mode. C. Actions that have applied to prospects are undone. D. Any prospects who matched the rule will be deleted.
In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.When would the program send the email to the prospect?
A. The email will send immediately. B. The email will not send. C. The email will send on Saturday at 10am. D. The email will send on Monday at 10am.
Answer: D
Explanation
If business hours are enabled for an engagement studio program, any email steps will be executed only during the specified hours. If a prospect enters an email step outside of the business hours, the email will be queued until the next business hour. Therefore, if a prospect enters a Send Email step at 4:30pm on Friday, and the business hours are Monday-Friday from 10am-4pm, the email will be sent on Monday at 10am
Question # 80
Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?
A. Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account. B. No, you can only have one Salesforce connector at a time. C. Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you. D. Yes, but it's only available to customers with the Pro Edition
Answer: B
Explanation The Salesforce connector is a feature that allows you to integrate
Marketing Cloud Account Engagement with Salesforce, a customer relationship
management (CRM) platform. With this connector, you can sync data, activities,
and campaigns between Marketing Cloud Account Engagement and Salesforce. You
can only have one Salesforce connector at a time, which means that you can only
tie one Salesforce account to one Marketing Cloud Account Engagement account.
You cannot have multiple Salesforce accounts linked to one Marketing Cloud
Account Engagement account, regardless of the number of accounts, the edition
of Marketing Cloud Account Engagement, or the support from Marketing Cloud
Account Engagement. References: Salesforce Connector, Connect Marketing Cloud
Account Engagement and Salesforce
Question # 81
What is the limit of social posting connectors you can create in your Marketing Cloud Account Engagement account?
A. Five accounts per platform B. One account per user role, per platform C. There is no limit of accounts per platform D. One account per platform
Answer: C
Explanation
There is no limit of social posting connectors you can create in your
Marketing Cloud Account Engagement account. Social posting connectors allow you
to connect your Marketing Cloud Account Engagement account with your social
media accounts, such as Facebook, Twitter, and LinkedIn. You can use social
posting connectors to create and schedule social posts from Marketing Cloud
Account Engagement, and track the engagement of your prospects with your social
media content. You can create as many social posting connectors as you need,
and assign them to different users or business units
Question # 82
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs: What is the recommended way for the user to accomplish this?
A. https://www.tenoxsoft.eom/products/A B. haps://www.tenoxsoft.con-i/products/B C. https://www.lenoxsoft.eom/pfodocts/C D. Create one page action with comma-separated URLs. E. Set the page action URL as https://www.lenoxsoft.com/products/B F. Create three separate page actions, one for each URL. G. Set the page as a priority page in Marketing Cloud Account Engagement.
Answer: B
Explanation
The recommended way for the user to accomplish this is to set the page
action URL as https://www.lenoxsoft.com/products/B. This will create a wildcard
page action that will match any URL that starts with
https://www.lenoxsoft.com/products/B, including the three URLs mentioned. A
wildcard page action allows you to apply the same completion action to multiple
pages that share a common prefix. This way, the user can notify a specific user
when a prospect visits any page under the products/B section of their website
Question # 83
LenoxSoft wants to create a Marketing Cloud Account Engagement landing
page that matches the exact look and feel of their website. Which method would
produce the closest results?
A. Use a stock layout provided in Marketing Cloud Account Engagement B. Use above form and below form content to create the layout C. Embed the campaign tracking code on their website D. Import layout using a URL from their website
Answer: D
Explanation
The best method to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of your website is to import a layout using a URL from your website. This method allows you to use an existing web page as a template for your landing page, and Marketing Cloud Account Engagement will automatically copy the HTML code, CSS styles, and images from the URL. You can then edit the layout as needed and add Marketing Cloud Account Engagement elements, such as forms or dynamic content
Question # 84
A user creates and resumes a new automation rule. Which two statements are true about that rule? Choose 2 answers
A. The rule will run once and must be re-run for prospects to match again. B. The rule will continuously look for prospects who match the criteria. C. The rule will evaluate their entire prospect database for matches. D. The rule will unmatch prospects that no longer match the criteria.
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.Where should they start to see why the email was not sent to the prospect?
A. Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted. B. Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'. C. Refer to the list email send report to see if a suppression list was used. D. Determine if the prospect has a valid "Assigned User" to send the email from.
Answer: C
Explanation
To see why the email was not sent to the prospect, the marketing manager
should refer to the list email send report to see if a suppression list was
used. A suppression list is a list of prospects who should not receive a specific
email, even if they are on the recipient list. If the prospect was on a
suppression list, they would not receive the email. The other options are not
likely to explain why the email was not sent, as the prospect was already on
the recipient list and was mailable
Question # 86
What are 3 webinar connectors Marketing Cloud Account Engagement offers?
A. WebEx B. Adobe Connect C. ReadyTalk D. GoTo Webinar E. AnyMeeting
Answer: B,C,D
Explanation Marketing Cloud Account Engagement offers three
webinar connectors: Adobe Connect, ReadyTalk, and GoToWebinar. These connectors
allow you to integrate Marketing Cloud Account Engagement with these web
conferencing platforms and register prospects for webinar events from Marketing
Cloud Account Engagement forms, landing pages, or completion actions. You can
also sync webinar data, such as registrations and attendance, between Marketing
Cloud Account Engagement and these platforms and use them for segmentation,
automation, and reporting. Marketing Cloud Account Engagement does not offer
webinar connectors for WebEx or AnyMeeting.
Answer A and E are incorrect because Marketing Cloud Account Engagement
does not offer webinar connectors for WebEx or AnyMeeting, as explained above.
References: [Webinar Connectors], [Set Up Webinar Connectors]
Question # 87
What is
the best practice when users leave the company and have assigned prospects?
A. Reassign all prospects in the CRM B. Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user. C. Delete the user from Marketing Cloud Account Engagement D. All of the above E. A & B
Answer: E
Explanation
When users leave the company and have assigned prospects, the best
practice is to reassign all prospects in the CRM and review and modify any
completion actions, automation rules, drip programs and dynamic lists that
reference the user. This will ensure that the prospects are not left unattended
and that the marketing activities are updated accordingly. Deleting the user
from Marketing Cloud Account Engagement is not recommended as it will remove
the user’s history and activity data.
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What is the Salesforce Marketing Cloud Account Engagement Specialist exam?
The Salesforce Marketing Cloud Account Engagement Specialist exam is a certification offered by Salesforce that validates your expertise in managing customer engagement and interaction using the Salesforce Marketing Cloud platform.
What are the prerequisites for taking the Marketing Cloud Account Engagement Specialist exam?
There are no specific prerequisites for this certification. However, having a fundamental understanding of Salesforce Marketing Cloud and experience in marketing can be beneficial.
How can I register for the exam?
You can register for the Marketing Cloud Account Engagement Specialist exam on the official Salesforce certification website. Here's the link for Salesforce Certification Registration.
What is the format of the exam?
The exam consists of multiple-choice questions and scenarios that assess your knowledge and skills related to Salesforce Marketing Cloud.
What benefits can I expect from obtaining this certification?
Earning the Marketing Cloud Account Engagement Specialist certification demonstrates your expertise in Salesforce Marketing Cloud, making you a valuable asset to organizations looking to enhance their customer engagement efforts.
Are there any ongoing requirements to maintain this certification?
Yes, to maintain your certification, you will need to complete annual maintenance modules and assessments. This helps ensure that you stay up-to-date with the latest features and best practices in Salesforce Marketing Cloud.
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