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Question # 1
A marketing manager at Northern Trail Outfitters wants to Improve marketing return on investment (ROI) by tapping into Insights from Data Cloud Segment Intelligence. Which permission set does a user need to set this up?
A. Data Cloud Data Aware Specialist
B. Data Cloud User
C. Cloud Marketing Manager
D. Data Cloud Admin
Question # 2
The Data Cloud admin at Northern Trail Outfitters (NTO) wants to be proactively and immediately informed via Slack and email if any of the data streams fail for any reason. If this happens, a case should also be triggered as part of NTO's existing support and triage process, and reflected in its global monitoring dashboard. What should a consultant recommend for these requirements?
A. Data actions
B. Data Cloud Query Editor
C. Salesforce flows
D. Salesforce reports and dashboards
Question # 3
A consultant wants to confirm the Identity resolution they Just set up. Which two features can the consultant use to validate the data on a unified profile? Choose 2 answers
A. Identity Resolution
B. Data Actions
C. Data Explorer
D. Query API
Question # 4
An analyst from Cloud Kicks needs to get quick Insights to determine the average sales per day during the past week. What should a consultant recommend?
A. salesforce flows
B. Lightning web component utilizing Query API
C. Salesforce reports
D. Segment activation to Azure
Question # 5
What is a key functionality of Data Cloud?
A. To create a master data management (MUM) strategy
B. To give a persistent ID for unified profiles
C. To build insights on unified profiles
D. To help users build a heat map using their data
Question # 6
A consultant is setting up Data Cloud for a multi-brand organization and is using data spaces to segregate its data for various brands. While starting the mapping of a data stream, the consultant notices that they cannot map the object for one of the brands. What should the consultant do to make the object available for a new data space?
A. Create a new data stream and map the second data stream to the data space.
B. Copy data from the default data space to a new DMO using the Data Copy feature and link this DMO to the new data space.
C. Create a batch transform to split data between different data spaces.
D. Navigate to the Data Space tab and select the object to be included in the new data space.
Question # 7
How should a Data Cloud consultant successfully apply consent during segmentation?
A. Include the Consent Status from the golden record during activation for any applicable channels of engagement.
B. Include Party Identification for any applicable channels of engagement in the filter criteria for each segment.
C. Include the Unified Profile during segmentation for any applicable channels of engagement.
D. Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.
Question # 8
A segment fails to refresh with the error "Segment references too many data lake objects (DLOS)". Which two troubleshooting tips should help remedy this issue? Choose 2 answers
A. Split the segment into smaller segments.
B. Use calculated insights in order to reduce the complexity of the segmentation query.
C. Refine segmentation criteria to limit up to five custom data model objects (DMOs).
D. Space out the segment schedules to reduce DLO load.
Question # 9
A user needs permissions to access Data Cloud to create, manage, and activate segments, However, the user should not be allowed to created reports or manage data sources. Which permission set should the consultant assign?
A. Data Cloud Marketing Specialist
B. Data Cloud Marketing Manager
C. Data Cloud Data Aware Specialist
D. Data Cloud user
Question # 10
Cumulus Financial offers both business and personal loans. Records in the Contact DLO can be useful for both groups since individual customers may have both business and personal loans. However, for legal reasons, the two groups must be kept separate. How should Cumulus Financial solve this business requirement?
A. Duplicate the Individual DM0.
B. Duplicate the Contact DLO.
C. Create two identity resolution rules in the same data space.
D. Use two data spaces.
Question # 11
A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with Which feature should the consultant recommend to meet this requirement?
A. Use Data Cloud to connect with analytic tools, like Tableau.
B. Use calculated insights to determine when and how to engage with various customers.
C. Create segments based on the ingested data and insights to activate in Marketing Cloud.
D. Use Data Cloud to ingest data from various available data sources.
Question # 12
What is a reason to create a formula when ingesting a data stream?
A. To concatenate files so they are ingested in the correct sequence
B. To add a unique external identifier to an existing ruleset
C. To transform is date time field into a dale field for use in data mapping
D. To remove duplicate rows of data from the data stream
Question # 13
A customer creates a large segment of customers that placed orders in the last 30 days, and adds related attributes from the… to the activation. Upon checking the activation in Marketing Cloud, they notice It contains orders that are older than 30 days. What should a consultant do to resolve this issue?
A. use data graphs that contain only 30 days of data.
B. Apply a data space fitter to exclude orders older than 30 days.
C. Apply a filter to Purchase Order Date to exclude orders older than 30 days.
D. Use SQL in Marketing Cloud Engagement to remove orders older than 30 days.
Question # 14
A consultant needs to update a field in CRM as soon as a record gets updated in the DMO. Which feature should the consultant use?
A. Data share target
B. Data actions
C. Rapid segments
D. Streaming data transform
Question # 15
A consultant needs to create a data graph based on several DLOs, Which step should the consultant take to make this work?
A. Use a data action to update the data graph with the DLO data
B. Map the DLOS to DMOS and use these in the data graph.
C. Map the DLOs directly to a data graph.
D. Batch transform the DLOs to multiple DMOs and activate these with the data graph.
Question # 16
A consultant at Northern Trail Outfitters is implementing Data Cloud and creating an activation target for their segment. For activation membership, which object should the consultant choose?
A. Data Model Object
B. Data Activation Object
C. Data Segmentation Object
D. Data Lake Object
Question # 17
Cumulus Financial segregates its sales CRM data based on Region for its Data Cloud users. Multiple data spaces are configured: a default space and two additional spaces tailored for EMEA and APAC regions. EME A sales reps who need temporary access to visualize data for both regions say that they cannot visualize APAC data. APAC sales reps can visualize the corresponding segmented data. Which statement describes the cause of this issue?
A. The EMEA sales reps have not been assigned to the profile associated with the APAC data space.
B. The APAC data space is not associated with any permission set.
C. The APAC data space Is not associated with any profile.
D. The EMEA sales reps have not been assigned to the permission set associated with the APAC data space.
Question # 18
Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?
A. Individual
B. Engagement
C. Sales Order
D. Profile
Question # 19
Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum tier customer visits their Investment pages more than three times in a 24-hour period, CF wants to Immediately Send an email that offers a private consultation. What should a consultant recommend for this business requirement?
A. Calculated insight with a data action to a Marketing Cloud Engagement transactional email
B. Rapid segment to a data action journey in Marketing Cloud Engagement
C. Standard segment with activation into Marketing Cloud Engagement
D. Streaming insight with a data action into a journey in Marketing Cloud Engagement
Question # 20
What is a typical use case for Salesforce Data Cloud?
A. Data synchronization across the Salesforce ecosystem
B. Storing CRM data on promises
C. Data harmonization across multiple platforms
D. Sending personalized emails at scale
Question # 21
Cumulus Financial is experiencing delays in publishing multiple segments simultaneously. The company wants to avoid reducing the frequency at which segments are published, while retaining the same segments in place today. Which action should a consultant take to alleviate this issue?
A. Enable rapid segment publishing to all to segment to reduce generation time.
B. Reduce the number of segments being published.
C. Increase the Data Cloud segmentation concurrency limit.
D. Adjust the publish schedule start time of each segment to prevent overlapping processes.
Question # 22
Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours. The segment data must be as up to date as possible. What should the consultant Implement when creating the segment?
A. Use streaming insights for near real-time segmentation results.
B. Use Einstein segmentation optimization to collect data from the last 24 hours.
C. Use rapid segments with a publish interval of 1 hour.
D. Use standard segment with a publish interval of 30 minutes.
Question # 23
Cumulus Financial wants to create a segment of individuals based on transaction history data. This data has been mapped in the data model and is accessible via multiple container paths for segmentation. What happens if the optimal container path for this use case is not selected?
A. Alternate container paths will be suggested before the segment is published.
B. The resulting segment may be smaller or larger than expected.
C. Data Cloud segmentation will automatically select the optimal container path.
D. The resulting segment will not be generated.
Question # 24
How does Data Cloud ensure data privacy and security?
A. By encrypting data at rest and in transit
B. By enforcing and controlling consent references
C. By securely storing data in an offsite server
D. BY limiting data access to authorized admins
Question # 25
Northern Trail Outfitters has the following customer data to ingest into Data Cloud and use for segmentation. 1. Propensity to purchase 2. Has active membership 3. Work email address Which data types should the consultant use when ingesting this data?
A. Number, Text, URL
B. Percent, Boolean, Email
C. Number, Boolean, Text
D. Percent, Number, Email
Question # 26
If a data source does not have a field that can be designated as a primary key, what should the consultant do?
A. Use the default primary key recommended by Data Cloud.
B. Create a composite key by combining two or more source fields through a formula field.
C. Select a field as a primary key and then add a key qualifier.
D. Remove duplicates from the data source and then select a primary key.
Question # 27
A customer has two Data Cloud orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data Cloud orgs. What is recommended to package and promote this configuration to the customer's second org?
A. Use the Metadata API.
B. Use the Salesforce CRM connector.
C. Create a data kit.
D. Package as an AppExchange application.
Question # 28
A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype. Which statement is true in this situation?
A. The target field will throw an error and store null values.
B. The target field will be able to hold both types of values.
C. The target field will only hold the time part and ignore the date part.
D. The target field will only hold the date part and ignore the time part.
Question # 29
A segment fails to refresh with the error "Segment references too many data lake objects (DLOS)". Which two troubleshooting tips should help remedy this issue? Choose 2 answers
A. Split the segment into smaller segments.
B. Use calculated insights in order to reduce the complexity of the segmentation query.
C. Refine segmentation criteria to limit up to five custom data model objects (DMOs).
D. Space out the segment schedules to reduce DLO load.
Question # 30
What is the primary purpose of Data Cloud?
A. Providing a golden record of a customer
B. Managing sales cycles and opportunities
C. Analyzing marketing data results
D. Integrating and unifying customer data
Question # 31
Which two dependencies need to be removed prior to disconnecting a data source? Choose 2 answers
A. Activation target
B. Segment
C. Activation
D. Data stream
Question # 32
A consultant is ingesting a list of employees from their human resources database that they want to segment on. Which data stream category should the consultant choose when ingesting this data?
A. Profile Data
B. Contact Data
C. Other Data
D. Engagement Data
Question # 33
A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share the same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to effectively solve this issue. What should the consultant highlight to address this company's business challenge?
A. Data Bundles
B. Calculated Insights
C. Identity Resolution
D. Identity Resolution
Question # 34
Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud. While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?
A. Incremental
B. Manual refresh
C. Partial refresh
D. Full refresh
Question # 35
What are the two minimum requirements needed when using the Visual Insights Builder to create a calculated insight? Choose 2 answers
A. At least one measure
B. At least one dimension
C. At least two objects to Join
D. A WHERE clause
Question # 36
Cumulus Financial needs to create a composite key on an incoming data source that combines the fields Customer Region and Customer Identifier. Which formula function should a consultant use to create a composite key when a primary key is not available in a data stream?
A. CONCAT
B. COMBIN
C. COALE
D. CAST
Question # 37
Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO). What should the consultant consider before deleting the data stream?
A. The underlying DLO can be used in a data transform.
B. The underlying DLO cannot be mapped to a data model object.
C. The data stream must be associated with a data kit.
D. The data stream can be deleted without implicitly deleting the underlying DLO.
Question # 38
Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO). What should the consultant consider before deleting the data stream?
A. The underlying DLO can be used in a data transform.
B. The underlying DLO cannot be mapped to a data model object.
C. The data stream must be associated with a data kit.
D. The data stream can be deleted without implicitly deleting the underlying DLO.
Question # 39
A Data Cloud consultant tries to save a new 1-to-l relationship between the Account DMO and Contact Point Address DMO but gets an error. What should the consultant do to fix this error?
A. Map additional fields to the Contact Point Address DMO.
B. Make sure that the total account records are high enough for Identity resolution.
C. Change the cardinality to many-to-one to accommodate multiple contacts per account.
D. Map Account to Contact Point Email and Contact Point Phone also.
Question # 40
A company wants to test its marketing campaigns with different target populations. What should the consultant adjust in the Segment Canvas interface to get different populations?
A. Direct attributes, related attributes, and population filters
B. Segmentation filters, direct attributions, and data sources
C. Direct attributes and related attributes
D. Population filters and direct attributes
Question # 41
A consultant wants to make sure address details from customer orders are selected as best to save to the unified profile. What should the consultant do to achieve this?
A. Select the address details on the Contact Point Address. Change the reconciliation rulesfor the specific address attributes to Source Priority and move the Individual DMO to the bottom.
B. Use the default reconciliation rules for Contact Point Address.
C. Select the address details on the Contact Point Address. Change the reconciliation rulesfor the specific address attributes to Source Priority and move the Oder DMO to the top.
D. Change the default reconciliation rules for Individual to Source Priority.
Question # 42
A Data Cloud consultant is working with data that is clean and organized. However, the various schemas refer to a person by multiple names — such as user; contact, and subscriber — and need a standard mapping. Which term describes the process of mapping these different schema points into a standard data model?
A. Segment
B. Harmonize
C. Unify
D. Transform
Question # 43
A consultant notices that the unified individual profile is not storing the latest email address. Which action should the consultant take to troubleshoot this issue?
A. Remove any old email addresses from Salesforce CRM.
B. Check if the mapping of DLO objects is correct to Contact Point Email.
C. Confirm that the reconciliation rules are correctly used.
D. Verify and update the email address in the source systems if needed.
Question # 44
A consultant is connecting sales order data to Data Cloud and considers whether to use the Profile, Engagement, or Other categories to map the DLO. The consultant chooses to map the DLO called Order-Headers to the Sales Order DMO using the Engagement category. What is the impact of this action on future mappings?
A. A DLO with category Engagement can be mapped to any DMO using either Profile.Engagement, or Other categories.
B. When mapping a Profile DLO to the Sales Order DMO, the category gets updated to Profile.
C. Sales Order DMO gets assigned to both the Profile and Engagement categories when mapping a Profile DLO.
D. Only Engagement category DLOs can be mapped to the Sales Order DMO. Sales Ordergets assigned to the Engagement Category.
Question # 45
A consultant is troubleshooting a segment error. Which error message is solved by using calculated insights Instead of nested segments?
A. Segment is too complex.
B. Multiple population counts are in progress.
C. Segment population count failed.
D. Segment can't be published.
Question # 46
Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign. How should the consultant provide this list to NTO?
A. Create the segment and then click Download to obtain the segment membership details to provide to NTO.
B. Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.
C. Create the segment, select Email as the activation target, and activate the segment di nearly to NTO.
D. Create the segment and then activate the segment to NTO's Salesforce CRM.
Question # 47
A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs. What should they do to increase their consolidation rate?
A. Change reconciliation rules to Most Occurring.
B. Disable the individual identity ruleset.
C. Increase the number of matching rules.
D. Update their account address details in the data source
Question # 48
A consultant needs to minimize the difference between a Data Cloud segment population and Marketing Cloud data extension count to determine the true size of segments for campaign planning. What should the consultant recommend to filter the segments by to accomplish this?
A. User preferences for marketing outreach
B. Geographical divisions
C. Marketing Cloud Journeys
D. Business units
Question # 49
Northern Trail Outfitters asks its consultant to extract the runner profiles and activity logs from its Track My Run mobile app and load them into Data Cloud. The marketing department also indicates that they need the last 90 days of historical data and want all new and updated data as it becomes available on a go-forward basis. As best practice, which sequence of actions should the consultant use to implement this request?
A. Use bulk ingestion to first load the last 90 days of data, and also subsequently use bulkingestion to synchronize the future data as It becomes available.
B. Use streaming ingestion to first load the last 90 days of data, and also subsequently usestreaming ingestion synchronize future data as It becomes available.
C. Use streaming ingestion to first load the last 90 days of data, and then use bulkIngestion to synchronize future data as It becomes available.
D. Use bulk ingestion to first load the last 90 days of data, and then use streamingingestion to synchronize future data as It becomes available.
Question # 50
How does Data Cloud ensure high availability and fault tolerance for customer data?
A. By distributing data across multiple regions and data centers
B. By using a data center with robust backups
C. By Implementing automatic data recovery procedures
D. By limiting data access to essential personnel
Question # 51
A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs. When creating the activation target, which type of target should the consultant select?
A. Data Cloud
B. External Activation Target
C. Marketing Cloud Personalization
D. Marketing Cloud
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Few More Salesforce Data-Cloud-Consultant Exact Exam Questions:
Question # 1. Which two dependencies prevent a data stream from being deleted? Choose 2 answers.
A. The underlying data lake object is used in activation.
B. The underlying data lake object is used in a data transform.
C. The underlying data lake object is mapped to a data model object.
D. The underlying data lake object is used in segmentation.
Answer: B,C
=========================================
Question # 2. A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing.
What should a consultant recommend in this scenario?
A. Clone the data source object.
B. Use batch transforms to create a second data lake object.
C. Create a junction object in Salesforce CRM and modify the ingestion strategy.
D. Create a data kit from the data lake object and deploy it to the same Data Cloud org.
Answer: B
Explanation: Batch transforms are a feature that allows creating new data lake objects based on existing data lake objects and applying transformations on them. This can be useful for splitting, merging, or reshaping data to fit the data model or business requirements. In this case, the consultant can use batch transforms to create a second data lake object that contains only the airline points from the original loyalty data object. The original object can be modified to contain only the hotel points. This way, the client can have two separate records for each point system and track and process them accordingly.
=========================================
Question # 3. Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a "NO FILE FOUND" error message? Choose 2 answers
A. Check if correct permissions are configured for the Data Cloud user.
B. Check if the Amazon S3 data source is enabled in Data Cloud Setup.
C. Check If the file exists in the specified bucket location.
D. Check if correct permissions are configured for the S3 user.
Answer: A,C
Explanation: A "NO FILE FOUND" error message indicates that Data Cloud cannot access or locate the file from the Amazon S3 source. There are two possible reasons for this error and two corresponding steps that a consultant should take to troubleshoot it:
The Data Cloud user does not have the correct permissions to read the file from the Amazon S3 bucket. This could happen if the user's permission set or profile does not include the Data Cloud Data Stream Read permission, or if the user's Amazon S3 credentials are invalid or expired. To fix this issue, the consultant should check and update the user's permissions and credentials in Data Cloud and Amazon S3, respectively.
The file does not exist in the specified bucket location. This could happen if the file name or path has changed, or if the file has been deleted or moved from the Amazon S3 bucket. To fix this issue, the consultant should check and verify the file name and path in the Amazon S3 bucket, and update the data stream configuration in Data Cloud accordingly.
=========================================
Question # 4. A user is not seeing suggested values from newly-modeled data when building a segment. What is causing this issue?
A. Value suggestion is still processing and to be available.
B. Value suggestion requires Data Aware Specialist permissions at a minimum.
C. Value suggestion can only work on direct attributes and not related attributes.
D. Value suggestion will only return result for the first 50 values of a specific attribute.
Answer: A
=========================================
Question # 5. A customer is concerned that the consolidation rate displayed in the identity resolution is
quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?
A. Change reconciliation rules to Most Occurring.
B. Increase the number of matching rules.
C. Include additional attributes in the existing matching rules.
D. Reduce the number of matching rules.
Answer: B
Explanation: The consolidation rate is the amount by which source profiles are combined to produce unified
profiles, calculated as 1 - (number of unified individuals / number of source individuals). For
example, if you ingest 100 source records and create 80 unified profiles, your consolidation rate is
20%. To increase the consolidation rate, you need to increase the number of matches between
source profiles, which can be done by adding more match rules.
Match rules define the criteria for
matching source profiles based on their attributes. By increasing the number of match rules, you can
increase the chances of finding matches between source profiles and thus increase the consolidation
rate. On the other hand, changing reconciliation rules, including additional attributes, or reducing
the number of match rules can decrease the consolidation rate, as they can either reduce the
number of matches or increase the number of unified profiles. Reference: Identity Resolution
Calculated Insight: Consolidation Rates for Unified Profiles, Identity Resolution Ruleset Processing
Results, Configure Identity Resolution Rulesets
=========================================
Question # 6. When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below?
GoodsProduct | Count | At Least | 1
Color | Is Equal To | red
AND
GoodsProduct | Count | At Least | 1
PrimaryProductCategory | Is Equal To | shoes
A. Individuals who purchased at least one of any red' product and also purchased at least one pair of `shoes'
B. Individuals who purchased at least one 'red shoes' as a single line item in a purchase
C. Individuals who made a purchase of at least one 'red shoes' and nothing else
D. Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'
Answer: A
Explanation: When creating a segment on an individual, using two separate containers linked by an AND means that the individual must satisfy both the conditions in the containers. In this case, the individual must have purchased at least one product with the color attribute equal to `red' and at least one product with the primary product category attribute equal to `shoes'. The products do not have to be the same or purchased in the same transaction. Therefore, the correct answer is A. The other options are incorrect because they imply different logical operators or conditions. Option B implies that the individual must have purchased a single product that has both the color attribute equal to `red' and the primary product category attribute equal to `shoes'. Option C implies that the individual must have purchased only one product that has both the color attribute equal to `red' and the primary product category attribute equal to `shoes' and no other products. Option D implies that the individual must have purchased either one product with the color attribute equal to `red' or one product with the primary product category attribute equal to `shoes' or both, which is equivalent to using an OR operator instead of an AND operator.
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