Salesforce Salesforce-Marketing-Associate Question Answers

Question # 1

A marketing associate at Cloud Kicks has created a promotional email and wants to send it to internal marketing, compliance, and sales teams. The teams currently consist of 15 individuals each. How should the associate send a preview of the promotional email to the internal teams? 

A. Send a proof based on a Subscriber Preview.
B. Send to a test data extension in the test send.
C. Enter the email addresses under Recipient in the test send.

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Question # 2

Cloud Kicks is sending an email and wants to avoid any auto-responses filling up the customer service inbox so that support staff can respond to customer inquiries. Which feature is configured in an account to meet these requirements? 

A. Delivery Profiles
B. Reply Mail Management
C. From Address Management

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Question # 3

A marketing associate has a list of contacts that needs to be imported into a data extension from a text file. Which type of data extension should the associate use to complete this task? 

A. Standard data extension
B. Random data extension
C. Filtered data extension

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Question # 4

The marketing team at Cloud Kicks has identified an audience for their upcoming journey that will refresh daily using a data filter in Automation Studio. Which entry source should an associate use for the journey? 

A. Audience
B. Salesforce Data Entry Event
C. Data Extension

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Question # 5

The marketing team at Northern Trail Outfitters is exploring how they can make their promotional emails more engaging. Part of this is applying more Personalization Strings and Dynamic Content Blocks. How should an associate test if these emails are rendering properly before sending them out? 

A. Einstein Content Testing
B. Subscriber Preview
C. Journey Builder System Optimization

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Question # 6

Which consideration should an associate keep in mind regarding the Marketing Cloud Engagement All Contacts and All Subscribers lists? 

A. All Contacts are included on All Subscribers once messaged via email.
B. All Contacts and All Subscribers are included on one list and cannot be separated.
C. All Contacts and All Subscribers are two separate lists with no overlap.

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Question # 7

Cloud Kicks uses Marketing Cloud Engagement to launch targeted email marketing campaigns to potential and existing customers. What does the marketing campaign need to include in the email sends to meet CAN-SPAM requirements? 

A. Transactional Send Classification
B. URL link to privacy standards
C. Physical mailing address

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Question # 8

Northern Trail Outfitters has been running an email marketing campaign for 6 months. The head of sales wants to know how many new sales leads this email campaign is generating. Which marketing metric should the associate present to the head of sales? 

A. Clicks
B. Conversions
C. Impressions

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Question # 9

The marketing team at Northern Trail Outfitters is exploring helpful features from Salesforce and third parties to assist with their marketing operations. Which site serves as a marketplace with ready-to-install applications to extend Salesforce products and functionality? 

A. Salesforce AppExchange
B. Salesforce Store
C. Salesforce Idea Exchange

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Question # 10

Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience. How should the marketing associate accomplish this? 

A. Use the customer base data extension as the target and the gold tier data extension asexcluded.
B. Create a random data extension and suppress gold tier members from the customerbase data extension.
C. Use a data extension that includes only tiered members that opened the previous email.

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Salesforce Certified Marketing Associate Exam

Want to make a carrier as Marketing Cloud Associate?

Those interested in a career in marketing within the Salesforce ecosystem should consider the Marketing Cloud Associate certification, which is a core qualification. A minimum of six months of practical Salesforce Marketing Cloud Engagement experience is required for candidates, who are conversant with the Salesforce platform.

Why Salesforce Marketing Associate Training is necessary?

Merely having platform knowledge and a minimum of six months of Salesforce Marketing Cloud Associate Engagement experience is the suggested training for this certification. It goes into great detail on the rapidly changing ideas behind digital marketing, including.

• •  Data management
• •  Content formats,
• •  How a marketing strategy functions in Salesforce.

Who took Salesforce Certified Marketing Associate Exam?

To pass the Salesforce Marketing Associate Certification Exam, a candidate needs to be proficient in the following fields:

Comprehends the fundamentals of compliance and privacy as well as broad marketing concepts like analytics, target audience, and opt-in/opt-out.

Fundamental understanding of the features and components of Marketing Cloud Engagement.

A candidate knows the functionalities of Marketing Cloud Engagement and is adept at using it.

He or she must know how to use digital marketing tools to promote business goals, generate leads, and interact with consumers.

Familiar with using the email tools and capabilities of Marketing Cloud Engagement.

Marketing Associate Salesforce Exam Pattern

• •  Questions to be asked: 40 multiple choice questions and 5 non scored
• •  Time allocated: One hour 10 minutes
• •  Registration fees: $75 US
• •  Passing marks: 65 percent approx.
• •  Retake policy: free
• •  Reference: none
• •  Prerequisites: Nothing

Salesforce Marketing Exam Syllabus

• 1.  Marketing Concepts: 28%
• 2.  Marketing Cloud Engagement Basics: 22%
• 3.  Email Sending and Journeys: 22%
• 4.  Data Management: 18%
• 5.  Reporting and Analytics: 10%

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