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Salesforce Certified Marketing Cloud Email Specialist (WI23) Dumps March 2023

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152 questions with answers Updation Date : 28 Mar, 2023
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Salesforce Marketing-Cloud-Email-Specialist Sample Questions

Question # 1

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links. Which personalization string should be appended as a parameter?

A. Option A 
B. Option B 
C. Option C 


Question # 2

A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard. What should be done to ensure the report a sent to the director each day?

A. Schedule report and email file to the director. 
B. A Schedule report and email the link to download. 
C. Schedule report to export as a web page. 


Question # 3

Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails. What should be configured to accomplish this request? 

A. Sender Profile 
B. Delivery Profile 
C. Send Classification 


Question # 4

A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this? 

A. Use Journey Builder to build an audience using Ad Studio. 
B. Web Studio to capture Query parameters from social media link. 
C. Use an interactive form from email Studio to collect this information 


Question # 5

A marketer is using Preview .. Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating. What is the reason records are NOT being recorded? 

A. Test sends are rot recorded on the Send Log Data Extension. 
B. The send exceeded the maximum test send threshold. 
C. A subscriber was not selected in the Subscriber Preview tab. 


Question # 6

A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber. Which Journey Builder tool should they use to accomplish this?

A. Einstein STO Activity
 B. Wait Until Activity 
C. Engagement Split 


Question # 7

Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was 10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com". Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A. Bounce Mail Management  
B. Auto-Suppression Lists 
C. List Detective


Question # 8

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors. Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A. Manager Files in File Transfer. 
B. Specify character encoding in import file. 
C. Configure Field-Level Encryption in import file. 


Question # 9

The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

A. Test Send 
B. Content Detective 
C. Subscriber Preview 


Question # 10

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience. What should the NTO marketing team include in the email design to encourage a high response rate?

A. Make the call-to-action button that links to the feedback form bigger and with red background 
B. Replace call-to-action with interactive Email Form 
C. A Salesforce Survey block called in by an AMPscript function. 


Question # 11

Northern Trail Outfitters (NTO) has a new product launch. Which tool should enable NTO to easily target the most loyal subscribes? 

A. Path Optimizer 
B. Google Analytics Audience 
C. Einstein Engagement Scoring 


Question # 12

Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its highvalue customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended. Which Activity should be configured in Automation Studio to help?

A. Send Email 
B. Verification 
C. Wait 


Question # 13

Northern Trail Outfitters wants to monitor customer status while they flow through a postpurchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.

A. The Update Contact Activity us used to make status updates. 
B. The Update Contact Activity Is used to make status updates. 
C. The entry sources data extension has a primary key and subscriber key. 


Question # 14

Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud via file drops. When the Automation runs, the files are often empty and data points are not available for processing. Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

A. Verification Activity 
B. Skip Automation 
C. Wait Activity 


Question # 15

A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit. Where should the Internal look to find this Information?

A. Automation Studio > Activities 
B. Content Builder > Recent Sends 
C. Email Studio > Overview 


Question # 16

A marketer wants to store all the attributes for a triggered send within a data extension. Which configuration is required when creating the data extension for this triggered send information?

A. Create from template and choose triggered Send Data Extension template. 
B. Include Subscriber key and Email address field as primary key. 
C. Select the Use for triggered send' checkbox. 


Question # 17

Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holidays promotional email. Which feature should NTO use? 

A. Enhanced Dynamic Content 
B. Einstein Content Selection 
C. Einstein Coy Insights 


Question # 18

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions. What should a marketer use to build this level of personalization into the email?

 A. Enhanced Dynamic Content Blocks 
B. AMPscript Search Functions 
C. Personalization Strings 


Question # 19

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction. Which no-code features should be implemented to accomplish this? 

A. Journey Builder and Engagement Split 
B. Automation studio and Query Activity 
C. Salesforce CDP and Einstein Engagement Scoring


Question # 20

A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email. What would a marketer do to automatically refresh a filtered data extension on a scheduled basis? 

A. Configure the Send Activity to automate the refresh. 
B. Use a Filter Activity in Automation Studio. 
C. Activate Journey Builder to refresh the data extension.


Question # 21

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience. Which tool should provide a list of subscribers who didn't receive the expected emails?

A. _sent Dataview 
B. 'Subscribers Not Sent To* report 
C. Not Sent Tracking Extract 


Question # 22

Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly. What should be set up to help organize NTO's email tracking results? 

A. Create folders in My Tracking and select where to send results when sending an email. 
B. Give emails unique names so they are easier to find in the tracking sends tab. 
C. Remove old tracking results on a regular basis to declutter the results list. 


Question # 23

A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension. What should be used to source the data from these different sources? 

A. Attribute Group 
B. SQL Query Activity 
C. Data Filter 


Frequently Asked Questions


Q1. What is the Marketing Cloud Email Specialist certification exam?
Answer. The Marketing Cloud Email Specialist certification exam is a 90-minute exam designed to assess a candidate’s knowledge and skills in designing, building, and launching marketing campaigns in Salesforce Marketing Cloud.
Q2. How many questions are on the Marketing Cloud Email Specialist certification exam? 
Answer. The Marketing Cloud Email Specialist certification exam is composed of 60 multiple choice, fill-in-the-blank, and drag & drop questions.
Q3. What topics are covered in the Marketing Cloud Email Specialist certification exam?
Answer. The topics covered in the Marketing Cloud Email Specialist certification exam include Email Design & Delivery, List Management & Automation, Mobile & Web Analytics, and Email Marketing Best Practices.
Q4. What is the Marketing Cloud Email Specialist certification exam about?
Answer: The Marketing Cloud Email Specialist certification exam tests the candidate's knowledge and skills in creating, executing, and optimizing email campaigns in Salesforce Marketing Cloud. The exam covers email best practices, email design and content, data management, and email deployment.
Q5. What are the prerequisites for taking the Marketing Cloud Email Specialist certification exam?
Answer: There are no specific prerequisites for taking the Marketing Cloud Email Specialist certification exam, but Salesforce recommends having hands-on experience with Salesforce Marketing Cloud.
Q6. What is the format of the Marketing Cloud Email Specialist exam?
Answer:nThe format of the Marketing Cloud Email Specialist exam is multiple choice.
How many questions are asked in the Marketing Cloud Email Specialist exam?
The Marketing Cloud Email Specialist exam consists of 60 questions.
What is the duration of the Marketing Cloud Email Specialist exam?
The duration of the Marketing Cloud Email Specialist exam is 90 minutes.
How much does the Marketing Cloud Email Specialist exam cost?
The cost of the Marketing Cloud Email Specialist exam is $200.
What is the passing score for the Marketing Cloud Email Specialist exam?
The passing score for the Marketing Cloud Email Specialist exam is 65%.
What is the Salesforce Marketing Cloud Email Specialist certification and what does it cover?
The Salesforce Marketing Cloud Email Specialist certification is a professional certification program that validates an individual's expertise in using the Salesforce Marketing Cloud to create and execute email campaigns. The certification covers key topics such as email design, email sending and deployment, list management, automation studio, and email analytics and reporting.
Does earning a Salesforce Marketing Cloud Email Specialist certification benefit an individual's career?
Earning a Salesforce Marketing Cloud Email Specialist certification demonstrates an individual's expertise in email marketing and their commitment to their profession. This certification can help individuals stand out in a competitive job market, enhance their professional reputation, and increase their earning potential.
What are the prerequisites for obtaining the Salesforce Marketing Cloud Email Specialist certification?
To obtain the Salesforce Marketing Cloud Email Specialist certification, individuals should have experience working with Salesforce Marketing Cloud, as well as a basic understanding of email marketing concepts and best practices. Additionally, individuals should have completed relevant training and have a good understanding of the topics covered in the certification exam.
How to  prepare for the Salesforce Marketing Cloud Email Specialist certification exam?
To prepare for the Salesforce Marketing Cloud Email Specialist certification exam, individuals can take advantage of various resources such as online courses, study guides, and practice exams. They can also gain hands-on experience working with Salesforce Marketing Cloud and develop their email marketing skills by participating in real-world projects and campaigns.
What is the job duties for Salesforce Marketing Cloud Email Specialists?
The job duties for Salesforce Marketing Cloud Email Specialists is positive, with growing demand for individuals with expertise in email marketing and Salesforce Marketing Cloud. As companies continue to invest in digital marketing, the demand for skilled email marketing professionals is expected to increase.
What is the average salary for a Salesforce Marketing Cloud Email Specialist?
The average salary for a Salesforce Marketing Cloud Email Specialist varies based on factors such as location, experience, and job role. However, on average, Salesforce Marketing Cloud Email Specialists can earn salaries in the range of $50,000 to $120,000 per year.
What are the responsibilities and tasks typically performed by a Salesforce Marketing Cloud Email Specialist?
Salesforce Marketing Cloud Email Specialists are responsible for designing, building, and executing email campaigns in Salesforce Marketing Cloud. Their tasks include creating visually appealing and optimized emails, managing email lists and segmentation, using Automation Studio to create automated email journeys, and measuring the success of email campaigns through analytics and reporting.
What industries and organizations typically hire Salesforce Marketing Cloud Email Specialists?
Salesforce Marketing Cloud Email Specialists are in demand across a wide range of industries, including e-commerce, retail, finance, technology, and healthcare. Organizations of all sizes, from small businesses to large corporations, hire Salesforce Marketing Cloud Email Specialists to help them create and execute effective email campaigns.
How does the scope of work for a Salesforce Marketing Cloud Email Specialist vary from other marketing positions?
The scope of work for a Salesforce Marketing Cloud Email Specialist is focused specifically on email marketing and the use of Salesforce Marketing Cloud. This is different from other marketing positions that may have a broader focus on multiple marketing channels, such as social media, search engine marketing, and advertising.
What are the key skills and knowledge areas required for a successful career as a Salesforce Marketing Cloud Email Specialist?
To be successful as a Salesforce Marketing Cloud Email Specialist, individuals need to have a strong understanding of email marketing best practices and the ability to use Salesforce Marketing Cloud to design, build, and execute email campaigns. Key skills include technical proficiency, data analysis and reporting, creativity, project management, communication and collaboration, and a commitment to continuous learning and professional development.
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