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Salesforce Certified Marketing Cloud Consultant Exam (WI24) Dumps April 2024

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Salesforce CRT-550 Sample Questions

Question # 1

The marketing team at Northern Trail Outfitters is new to marketing Cloud and has verylittle coding experience. The team would like to take their built audience and servepersonalized content based on a field in the data extension.Which solution the consultant recommend?

A. Separate template-based emails
B. Reference Content Blocks
C. AMPscript
D. Dynamic Content Blocks


Question # 2

Which customers would benefit most from purchasing a Sender Authentication Package(SAP)?

A. A growing consumer brand that expects to send 500,000 emails per month and wouldlike email branding to be consistent with its domain,
B. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
C. A growing retailer that currently leverages Marketing Cloud's MobileConnect andMobilePush.
D. A customer who wants to share another IP within their account structure and isunconcerned about branding at this time.


Question # 3

Northern Trail Outfitters wants to capture dietary preferences for Contacts who haveregisteredfor an upcoming launch event. They have created a data extension of Contactswho have registered for the event and will send them an SMS message fromMobileConnect asking them to reply with their dietary preference. When Contact reply toSMS message, theresponse message will be inserted into a data extension usingAMPscript.Which two MobileConnect templates should be used to send the SMS message andcapture the responses?

A. Text Response
B. Info Capture
C. Outbound
D. Data Capture


Question # 4

Northern Trail Outfitters wants to include a 'view online' link in an email template to enableusers to view a web page version of the email.Which personalization string should they include as the hrefattribute in the link?

A. %%view_as_webpage%%
B. %%view_email_url%%
C. %%vawp%%
D. %%view_online%%


Question # 5

Northern Trail Outfitters is sending to an audience of over one million subscribers.They willuse 10 different personalized fields in the email which reside in multiple data extensions.The goal is a timely email send from start to finish as it contains a limited quantity, firstcome-first served, special offer.How should they accomplishthis task?

A. Create and populate profile attributes for each of the 10 data extension fields andschedule a send with high priority.
B. Enable Send Throttling on high to ensure the speed Is increased to process the email asfast as possible.
C. Use the Lookup AMPscript function in the email to pull the fields from the dataextensions for each subscriber.
D. Create and send to a sendable data extension containing those needed fields using aquery activity.


Question # 6

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud toleverage it within Journey Builder. They have approximately 10 million customers and thedata needs to be available with a delay of no more than 30 minutes. Only customers wherethe consent checkbox is selected in Sales Cloud should be imported, which representsapproximately half of their customer databaseWhat should they implement?

A. All Subscribers, since these are synchronized in real time
B. Import from Salesforce Report in Automation Studio
C. Event Data from the Entry Event in Journey Builder
D. Synchronized Data Extensions with a filter


Question # 7

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers whohave bought a tent from their website. They want to set up month-long welcome Journeywhich sends emails specific to the purchase such as the type of tent, they averageaccessories for the tent, and care of the tent at different points throughout the Journey.NTO also reorganizes that due to their .. princes, they have had customers purchase morethan one tent within a month.What type of data should be used in the Decision Splits in their Journey to make sure thechoices reflect the correct tent?

A. Journey Data
B. Salesforce Data
C. Contact Data
D. Entry Data


Question # 8

A customer wants to send an email confirming opt-in when someone signs up for theiremails via a form on their website. Theemail should arrive within a few minutes ofcompleting the form, and all of the form data needs to be stored in Marketing Cloud topersonalize the outgoing email. The customer has access to a developer for working withAPIs, but they want to be able to change the email creative without involving the developer.What should a consultant recommend?

A. Use the WSProxy via SSJS to deploy the email after capturing form data.
B. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
C. Usea Send Email activity in Automation Studio to run hourly and deploy emails.
D. Use a Triggered Send Data Extension to capture form data and deploy the email.


Question # 9

Northern Trail Outfitters wants to import new contacts gathered from anexternal web form.The entries are being collected at high frequency, potentially thousands per minutes. Thedata does not need to be immediately ingested into Marketing Cloud as it is used in a dailyscheduled automation.What Should be recommended?

A. Create this as a Journey Data Source via Journey Builder.
B. Push each new record into Marketing Cloud vis Platform Event API on form submit.
C. Perform a daily bulk export to SFTP for import via Automation.
D. Recreate this external web form inside Marketing Cloud.


Question # 10

Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push,and email.What would a consultant recommend?

A. Send Logs
B. Tracking Extracts
C. Contact History
D. _Send Data Views


Question # 11

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.Which data setup should they use for decision splits?

A. Journey Data queried from main data extension
B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
C. Journey Data using CRM Report Import Activity to Salesforce Data Extension
D. Contact Data using Synchronized Data Sources


Question # 12

Northern Trail Outfitters has a data extension that stores all of their orders. They want tosend out a dally email for orders with their status changed to 'shipped' that day through ajourney.Which two methods should be used to filter entry into the journey?Choose 2 answers

A. Filter Activity
B. Entry Source Filter
C. SQL Query
D. Decision Split


Question # 13

Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants tooffer a signup bonus to subscriberswho have made purchases In the last 6 months, but areyet to be loyalty members. Which integration should allow NTO to select an audience of these subscribers'

A. Behavioral Triggers
B. Advertising Studio
C. Markating Coud Customar Data Platform
D. ContactBuilder Attribute Groups


Question # 14

A customer manually imports records for sending. Each record contains a warehouse IDthat is shared between Marketing Cloud and a third-party system. The customer does nothave developer resources, but wantsto include the warehouse ID in their trackingparameters so that the third-party system can identify the subscriber.What should a consultant recommend?

A. Use personalization strings created by selecting the data extension.
B. Use AMPscript variables created from each field in the data extension.
C. Use Dynamic Content rules to select a content area for each subscriber.
D. Use Guide Template Language created for each field in the data extension.


Question # 15

Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMStocontacts located in the United States. They notice new SMS contacts are not receivingmessages, and the mobile number in the Salesforce Entry Data Extension was missing thecountry code.How could they resolve this issue?

A. Select 'Normalize Phone Number*in Journey settings.
B. Format the phone field in Salesforce as +l[phonenumber],
C. Select 'US' as the sending country in SMS activity.
D. Configure the phone field in Salesforce as US locale.


Question # 16

A customer is creating a re-engagement campaign. The Campaign only targets subscriberswho have had emails fail at send time due to heldstatus within the last 60days. The goal isto send an SMS to the subscribers asking them if they want to update their email address.What should a consultant recommend to meet the criteria?

A. Use SQL Query and Import activities from Automation Studio toinject the subscribersinto a data extension used as an Entry Source by Journey Builder
B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio toinject the subscribers into a data extension used as an Entry Source by JourneyBuilder.
C. use Data Extension Extract and Import activities from Automation Automation Studio toinject the subscribers into a CloudPage used as an Entry Source by Journey Builder
D. Use SQL Query and File Transfer activities from Automation AutomationStudio to injectthe subscribers into an API Event used as Entry Source by Journey Builder


Question # 17

Northern Trail Outfitters wants to encourage customers who made a purchase on theirwebsite without leaving a review to come back and review their purchase. They want to useJourney Builder toautomatically inject contacts who meet these criteria into a Journey.What product should be recommended?

A. Audience Studio
B. Web Analytics Connector
C. Data Studio
D. Google Analytics 360


Question # 18

Northern Trail Outfitters has masterdata extension of 880,000 subscribers they want torandomly split into 11 groups to test different messaging strategies.How could this be accomplished?

A. Use Automation Studio with a random split activity.
B. Create a random data extension within EmailStudio.
C. Create a random data extension within Contact Builder.
D. Use Journey Builder with a random split activity.


Question # 19

A marketer wants to capture open-ended feedback from customers via SMS and write it toa data extension.How could MobileConnect be used to accomplish this?

A. Use a text-response message template with embedded AMPscript to capture theresponse.
B. Use an info capture message template to capture the response.
C. Use an outbound message template with embedded AMPscript to capture theresponse.
D. Use a vote/survey message template to capture the response.


Question # 20

A customer asks why the send time values with an email are notbeing added to a SendLog.Which two actions would successfully write send time variable to their Send Log?

A. Match an AMPscript variable name to a Send Log field.
B. Ensure the send log is linked in an attribute group.
C. Enable send logging to a data extension during send process.
D. Use the WriteToLog() AMPscript function in the content.


Question # 21

Northern Trail Outfitters wants to send an email to website visitors who add items to theircart butfail to make a purchase. The email will include a list of products they added to theirshopping cart.• A sendable data extension contains the contact information and a session ID field foreach subscriber who has abandoned their cart.• A second dataextension contains a corresponding session ID field and product data foreach abandoned cart item, including product SKU, product name, quantity, price, andimage URL.Which feature should be used to display the list of products for each subscriber inthisemail?

A. Lookup AMPscript function
B. LookupRows AMPscript function
C. Dynamic Content Block
D. Enhanced Dynamic Content Block


Question # 22

Northern Trail Outfitters receives data from their point-of-sale system every night. The file isplaced on their Enhanced FTP, but there is not a consistent time or naming convention forthe file.In which two ways should they set up their automation to import the data from the file on anightly bais? (Choose 2 answers)

A. %%BASEFILENAME_FROM_TRIGGER%%
B. %%BASEFILENAME_FROM_FILEDROP%%
C. Scheduled Starting Source
D. File DropStarting Source


Question # 23

Northern Trail Outfitters wants to know the number of Contacts in their account. Thisinformation needs to be emailed to their Chief Marketing Officer on a weekly basis.What could be configured to meet this request?

A. Configure the Contact Extract Activity in Automation Studio
B. Query the _Subscriber Data View and Extract it weekly
C. Query the _Contact Data View and transfer it weekly
D. Schedule the Contacts Counts Standard Report


Question # 24

Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing CloudConnect. The sends have a status of failed.What shouifl the consultant do to diagnose tne Issue?

A. Review Apex Jobs within Set Up in Sales Cloud.
B. Manually clear the OAuth token to refresh the connection.
C. Change the connection option to Scope by User.
D. Ensure the System User is assigned the Standard User Profile.


Question # 25

Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channelcampaigns. They are looking for guidance on which value to use as the subscriber key.Which two options should the consultant recommend? (Choose 2 answers)

A. Email
B. CRM ID
C. Mobile Device ID
D. Loyalty Program Number


Question # 26

Northern Trail Outfitters has determined they will initially deploy messaging to email andSMS channels, but also plan for socialadvertising. Customer data originates within theirpoint-of-sale system which communicates to Marketing Cloud in real-time via API. Theywant to configure their customer data for long-term cleanliness and maintainability.Which two best practices should beutilized? (Choose 2 answers)

A. Configure Contact Builder to automatically generate a unique subscriber key.
B. Define the subscriber key as a unique value that does not relate to a specific channel.
C. Regularly merge duplicate contacts to keep trackingdata accurately.
D. When using an external database of record, utilize that system's identifier as thecontactkey.


Question # 27

Northern Trail Outfitters received a complaint todayfrom a customer who received an emailafter unsubscribing last week. Today's email was sent using Marketing Cloud Connect(MCC), though last week was sent when an external system dropped a file on theMarketing Cloud SFTP and triggered a User-Initiated Send through an automation.What could be the reason the customer received the email through MCC?

A. The previous send's user needed to have edit permissions in Salesforce,
B. Email Opt Out is only updated if the send originates in Salesforce.
C. The previous send used Email Address as a Subscriber Key.
D. The Email Opt Out field needs to be added to the Contact Page Layout.


Question # 28

Northern Trail Outfitters is looking to personalize their SMS Messages.Which data source is supported to personalize messages?

A. Population in Contact Builder
B. MobileConnect Demographics
C. Data Designer Attribute Group
D. Profile Attributes.


Question # 29

A customer is using Marketing Cloud Connect but not sending tracking back to SalesCloud. They want to create a Task on Contact and Leadrecords for follow up whensomeone has not opened five emails in a row.Which activities could be used to fulfill this requirement?

A. Salesforce Data Entry, SQL Query Activity, Task Activity
B. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
C. API Event Entry, SQL Query Activity, Task Activity
D. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity


Question # 30

A data team wants to automate that sync of subscribers' Unsubscribes and status fromtheir enterprise account to their external CRM In one consolidated file. They need to findsubscribers In their Marketing Cloud account and their unsubscribe data for child businessunits.Which two data views would they use to achieve this?Choose 2 answers

A. _Complaint
B. _Subscribers
C. _Unsubscribe
D. _BusinessUnitUnsubscribes


Question # 31

Northern Trail Outfitters is having their regional supplier conference and wants to allowattendees to request event-specific safety notifications, schedule or room changes, andsurprise pop-up sessions.Which solution should they use?

A. Keyword opt in and SMS Messaging
B. Smart Capture and Triggered email messaging
C. CloudPages opt in to Event Journey
D. Existing Email Event Notification Subscription


Question # 32

A customer's web developer team is creating a form thatwill leverage a Marketing CloudREST API endpoint to upsert rows into a data extension.How should the consultant create an installed package in Marketing Cloud to facilitate thisfunctionality?

A. Enable the package for all business units in the MarketingCloud account.
B. Create a separate installed package for each individual web form.
C. Instruct the web team to store the client ID and secret in the client-side code.
D. Ensure the package scope includes Read and Write permissions for data extensions.


Question # 33

A customer has been having problems with SMS responses getting the default keywordresponse rather than the appropriate next keyword response.What are two potential reasons for this unexpected response?

A. Response are not sent with the Conversation Window.
B. Responses are not sent within 24 hours of the outbound message.
C. Next keyword was not specified on the outbound message.
D. Response contained ‘‘stop‘‘ in the message content.


Question # 34

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyonewho has a birthday that week. They have created the Outbound Message inMobileConnect and have a Filtered List created for every contact who provided birth dateinformation.Which activities would Marketing Cloud use to automate this campaign?

A. Refresh Mobile Filtered List and Outbound Send
B. Import Mobile Contacts and Outbound Send
C. Refresh Mobile Filtered List and Send SMS
D. Import MobileContacts and Send SMS


Question # 35

Northern Trails Outfitters has a contact count of nearly 10 million records. They havenoticed slower processing times when sending using Journey Builder.Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A. Perform large-scale segmentation in Automation Studio before admitting contacts intoJourney Builder.
B. Use Data Extension Entry Sourceswith Filters applied to perform segmentation activitiesfor Journey Builder.
C. Include data for decision splits in Attribute Groups in Contact Builder, use contact datarather than journey data.
D. Create a prefiltered, sendable copy of data extensions for each journey instead of usingthe same entry source.


Question # 36

Northern Trail Outfitters recently upgraded their preference center to allow customers toindicate which products they are interested in and to have the ability to opt up and down insend volume. Theywould like to configure the Delivery Options in a Journey Builder EmailActivity to take these new data points into account.Which two options could allow them to meet the requirement?Choose 2 answers

A. Suppression List
B. Publication List
C. Auto-Suppression List
D. Domain Exclusion


Question # 37

A customer has a robust Sales Cloud org with several custom objects. Historically, theyhave created complex reports, referencing many custom objects, to target subscribers andexported them toanother email system for deployment. With the implementation ofMarketing Cloud Connect, the customer wants to simplify the sending process usingMarketing Cloud with as little additional setup as possible.What should a consultant recommend to meet thiscriteria?

A. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
B. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
C. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
D. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.


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