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Salesforce B2C-Solution-Architect Sample Questions

Question # 1

Northern Trail Outfitters (NTO) wants to bring data from custom objects from its SalesforceCustomer Success Platform into theMarketing Cloud account. NTO aims fora personalization of the customer journey with up-to-date Information and using dynamiccontent from multiple sources.How can a Solution Architect ensure the expected data Is available within the MarketingCloud?

A. Utilize Synchronized Data Sources within Marketing Cloud.
B. Implement a custom integration between Marketing Cloud and the Customer Success Platform.
C. Install and configure Distributed Marketing to make content accessible.
D. Use Marketing Cloud Connect to fetch the expected data using APIs at send time.


Question # 2

A company uses Marketing Cloud, Experience Cloud, B2C Commerce, and Service Cloud.It is in the process of defining the authoritative system for key data entities involved in B2CJourneys. The company has about 200,000 customers, each averaging 30 orders per yearWhich option should be considered the authoritative record for consent and compliancepreferences, as well as primary person attributes such as name, address, birthday, phone,and email?

A. Marketing Cloud subscriber
B. B2C Commerce customer
C. Experience Cloud user
D. Service Cloud contact


Question # 3

Universal Containers has been using Service Cloud and recently decided to implementMarketing Cloud. There are many data quality issues in Service Cloud like duplicates andincomplete email addresses. They want to use Marketing Cloud to send personalizedcommunications.Which two recommendations should a Solution Architect make when suggesting amigration strategy from an existing Service Cloud implementation to a new MarketingCloud one?Choose 2 answers

A. Fix the data quality issues in Service Cloud before migrating to Marketing Cloud.
B. Use Customer Data Platform (CDP) to synchronize data between Service Cloud and Marketing Cloud.
C. Map Contact, Lead, and Account objects within Marketing Cloud to enable personalization.
D. Build a custom connector between Service Cloud and Marketing Cloud that will remove the duplicates.


Question # 4

A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud andwants to deliver integrated customer experiences across all three products. The companyhas one B2C Commerce realm serving two storefronts, a Salesforce org, and a MarketingCloud instance with a single business unit that leverages email address as a subscriberkey. None of these Salesforce Clouds are integrated. The company is also interested inintegrating with Customer 360 Data Manager.Which two Marketing Cloud implementation recommendations should a Solution Architectpresent to the company to adjust their architecture to adhere to Salesforce multi-cloudintegration best practices?Choose 2 answers

A. Marketing Cloud should serve as the Salesforce primary for customer profiles andleverage customer email addresses as a multi-cloud customer identifier.
B. Marketing Cloud should implement a second business unit and provide each B2C Commerce storefront with its own Marketing Cloud business unit.
C. Marketing Cloud must undergo a subscriber key migration with Salesforce ProfessionalServices and select a subscriber key that aligns with Salesforce multi-cloudarchitecture best practices.
D. B2C Commerce should integrate with Marketing Cloud and create a Marketing CloudContact when a B2C Commerce customer registers or places an order via thestorefront.


Question # 5

A company is in the process of defining the right systems to deliver key capabilities for itsB2C business. The company has about 2 million customers, each placing an average of100 orders each year through its existing B2C Commerce platform. 7The company needs a system that can;*Deliver a full list of all customer orders throughout their engagement lifetime* Provide lifetime engagement tracking and history of the customer* Calculate the lifetime value of customers based on their ordersWhich three systems should a Solution Architect recommend to meet the company'srequirements?Choose 3 answers

A. Sales Cloud
B. Service Cloud
C. Heroki
D. Materials Written
E. Marketing Cloud
F. Salesforce Order Management


Question # 6

A Solution Architect is working on a project that will use Service Cloud and MarketingCloud. The company is concerned about its service agents' productivity, since they willsometimes also require access to Marketing Cloud. The company wants the SolutionArchitect to implement a solution that lets agents authenticate and access all systems withthe least possible clicks. The company wants agents to confirm their identity using multi-factor authentication (MFA) upon logging in to either system.Which three activities does the Solution Architect need to complete in order to meet thecompany's requirements?Choose 3 answers

A. Enable SSO on both Service Cloud and Marketing Cloud.
B. Define which system is acting as an identity provider (IDP).
C. Configure Marketing Cloud Connect,
D. Enable Active Directory Federation Services (ADFS) and Salesforce Event Monitoring on the identity provider (IDP).
E. Enable MFA on the identity provider (IDP).


Question # 7

A retail company that sell fitness products Is implementing Service Cloud, B2C Commerce,and Marketing Cloud, In order to provide their customers with personalizedrecommendations, they are capturing and storing certain PII and health information. Inorder to adhers to compliance and regulations, they need to ensure shared data isencrypted across all platforms.What features should a Solution Architect recommend to accomplish this?

A. Use Shield platform Encryption to encrypt data in Service Cloud, Enable Encrypted Data Sanding (EDS) in Marketing Cloud, and use B2C Commerce’s crypto API.
B. Platform Encryption to encrypt data in Service Cloud, Marketing Cloud, and B2C Commerce.
C. Use Shield platform Encryption to encrypt data in Service Cloud and B2 Commerce. Data in Marketing Cloud is encrypted by default.
D. Use Shield Platform Encryption to encrypt data in Service Cloud, enable encryption at rest in Marketing Cloud, and enable encryption at rest in B2C Commerce.


Question # 8

A retail company currently uses B2C Commerce, Service Cloud, and Marketing Cloud. The company plans to launch a winter sweepstakes campaign to attract new customers. Thesignup page is hosted on B2C Commerce and collects new customer details like name,phone number, and email. In order to enter the sweepstakes, the customer must sign up toreceive marketing communications. In return, they will receive a coupon for 20% off theirnext purchase.Which option should be defined as the data source authority for the customer attributescollected from the sweepstakes page?

A. Experience Cloud
B. Service Cloud
C. Marketing Cloud
D. B2C Commerce


Question # 9

Given that a company wants the purchase data from B2C Commerce In Sales Cloud, what standard objects from Sales Cloud should a Solution Architect map to B2C Commerce objects?

A. Individual, Opportunity, Purchase
B. Profile, Order, Opportunity
C. Account, Order, Pricebook
D. Contact, Order, Product


Question # 10

A university has several branded schools scattered across different colleges. Each of whichhas its own finances, business processes, and strategies for engaging students. Theywould like to introduce a university-wide communications strategy that allows theirrecruitment team to market to potential students globally while allowing each department torecruit existing students for its own programs. They are looking for art environment strategyacross their potential purchases of Salesforce and Marketing Cloud.What should a Solution Architect recommend to meet their needs?

A. Marketing Cloud and Marketing cloud Connect across multiple connected Salesforce orgs
B. Marketing Cloud with multiple business units connected to multiple existing Salesforce orgs with Marketing cloud Connect
C. Marketing Cloud with multiple business units and a single, consolidated Salesforce org spanning all departments
D. Marketing Cloud and a single, consolidated Salesforce org spanning all departments


Question # 11

A merchant wants to store past purchase history in Marketing Cloud to use forsegmentation and personalization of promotional emails.All data must be encrypted at rest to comply with the merchant's security standards.Which solution is appropriate?

A. Shield Platform Encryption
B. Tokenized Sending
C. Transparent Data Encryption
D. Field Level Encryption


Question # 12

Northern Trail Outfitters (NTO) is releasing a new “Track-My-Hike" feature to their mobileapp that allows users to track their hiking paths and distance as well as send emergencyalerts in case they do not respond for a specific period.This data is stored and visible from both the mobile app and on their profile in the webstore. They expect up to 10,000 users to use this feature per month, with data points beingtracked every minute over the average hiking period of 8 hours. 3Which solution is appropriate for hosting this kind of data?

A. Custom solution using Heroku and Postgres
B. B2C Commerce solution using Custom Objects
C. Service Cloud solution using Big Objects
D. Service Cloud solution using Platform Events


Question # 13

A global merchant plans to use B2C Commerce, Service Cloud, and Marketing Cloud tosupport the shopper experience. They also plan on using Marketing Cloud Connect tointegrate Service and Marketing Clouds and the Service Cloud Connector for B2CCommerce. The customers will receive SMS messages through Mobile Connect. One ofthe key requirements is to enable consent and profile management across the clouds.Which two recommendations should a Solution Architect make as part of the solution?Choose 2 answers

A. SMS opt-in will sync with Service Cloud when contact ID is the subscriber key in Marketing Cloud
B. Service Cloud profile data can be configured to sync to the Marketing Cloud profile center
C. Profile changes in B2C Commerce will sync to Service Cloud when person accounts are used
D. Shopper consent in B2C storefronts will sync to Service Cloud when person accounts are used


Question # 14

Acme Ltd wants to Integrate B2C Commerce, Service Cloud, and Marketing Cloud. ASolution Architect was tasked with optimizing the integration by understand and whichcloud is the ideal system of record for each piece of data.Which two considerations will lead to an optimal design around systems of record?Choose 2 answers

A. Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud
B. Heroku should be used to master ecommerce transactions, including order records, customer product affinity, and promotion eligibility
C. User consent information. Customer Journey flow. Counsel and compliance preferences should be mastered in B2C Commerce
D. Store primary attributes (name, address, birthday, phone, and email) about the customer in Service Cloud


Question # 15

Universal Containers (UC) Is planning a campaign for its newly-launched productcategories. They have already run similar campaigns in the past and want to cross-sell thisnew product to their existing customers. To achieve this, they are creating customer groupsegments using its e-commerce strategies while adhering to the current customer'scompliance preferences for previous campaigns.Which two products should a Solution Architect include in the architecture to meet UC'sneeds?

A. Marketing Cloud and B2C Commerce
B. Marketing Cloud and Service Cloud
C. Marketing Cloud and Sales Cloud
D. Service Cloud and B2C Commerce


Question # 16

A merchant has implemented a custom solution on B2C Commerce, exposing aconfigurable outdoor table composed of multiple, different SKUs representing the table top,legs, hardware, cover, and optional extended warranty.On the B2C Commerce storefront, customers can select from any in-stock options for eachof the components to create their perfect table before check-out. Although the final productis presented to the customer as one table, inventory is tracked at the component level, andall of the component SKUs must be sent to the Order Management System in the resultingcommerce order.Which two solutions would allow the merchant to make this custom product experience available in Service Cloud to support the customer service rep purchasing and featurereview''Choose 2 answers

A. Create a custom Open Commerce API {OCAPI) endpoint on B2C Commerce to exposethe custom product options and component availability in real time to support a customexperience in Service Cloud.
B. Create a custom B2C Commerce job to export custom product component data on anightly basis and import into Service Cloud to support acustom experience.
C. Use hooks to extend the existing Open Commerce API (OCAPI) product endpoint withadditional information about the custom product options and component availability in realtime to support a custom experience in Service Cloud.
D. Use Customer Service Representative (CSR) Order on Behalf Of to access the existingB2C Commerce storefront as a CSR acting on behalf of a customer when makingpurchases or reviewing custom products.


Question # 17

Universal Containers (UC) Is utilizing B2C Commerce today and is considering utilizingCDP as a means of unifying all of their systems and recognize their existing customers asindividuals across systems. They are about to install the Commerce Cloud CDP Connectorand would like to understand how the unified profile process will work.What configurations should a Solution Architect create to correctly identify unified profilesas individuals between CDP and B2C Commerce?

A. Create Data Segments within CDP and create customer groups within B2C Commerce with the CDP Data Segments
B. Create Customer Groups within B2C Commerce and create data segments within CDP with CDP Data Segments
C. Create Individuals within CDP and create customer groups within B2C Commerce with the correct segments
D. Create Data Segments within CDP and create customers within B2C Commerce with the CDP Data Segments


Question # 18

Universal Containers has an existing loyalty program that rewards its customers forpurchases and frequent shopping with points that can be redeemed in store or online. Theywant to transform their existing loyalty program by investing in tools like Marketing Cloud,Salesforce Loyally Management and COP- They want to start segmenting their most loyalcustomers based or their online engagement and purchase history.Which three actions should a Solution Architect recommend they consider taking with thetools they are investing In?Choose 3 answers

A. Curate tiered experiences in Marketing Cloud
B. Segment Individuals within CDP C.Q Segment Journeys within CDP
C. Curate tiered experiences in Loyalty Management
D. Create Journeys by tiers in Marketing Cloud


Question # 19

A university is considering using Experience Cloud so its students can interact with advisors who have Service Cloud licenses. The university would like to offer the easiest path for existing students to log in while still maintaining security. They have an on- premises Active Directory identity provider and use Google Workspace (formerly known as G Suite) for student email addresses. What should a Solution Architect recommend?

A. Implement Social Sign On with Openld Connect and Google Workspace as Auth Provider.
B. Implement Active Directory and Salesforce Identity for SAML delegated Single Sign On.
C. Implement Aloha template for students to access email with Salesforce Authenticator app.
D. Implement OAuth 2.0 authentication protocol with Google Workspace as Service Provider.


Question # 20

Northern Trail Outfitters (NTO) has been using B2C Commerce and Service cloud for thepast year and wants to take the next step in its customer experience by implementingMarketing Cloud. NTO is focusing on email for the foreseeable future and wants alltransactional messages—such as password reset and order confirmations—to go throughMarketing Cloud rather than B2C Commerce.Which three actions should a Solution Architect recommend to enable this functionality?Choose 3 answers

A. Configure an API event in Process Builder along with an Email Activity with a transactional send classification.
B. Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.
C. Implement a server-side API callout in B2C Commerce for each of the required emails.
D. Implement a client-side API callout in B2C Commerce for each of the required emails.
E. Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.


Question # 21

Which two considerations should the Solution Architect keep in mind while designing the solution for OOBO?Choose 2 answers

A. Every REST call between B2C Commerce and Service Cloud counts towards API governor limits.
B. The OOBO shopping experience requires that Salesforce service agent users authenticate against the B2C Commerce environment before creating the shopping session.
C. Middleware, like Mulesoft, must be used to ensure the security and uptime of the integration between B2C Commerce and Service Cloud.
D. The Service Agent cannot order on behalf of the customer if the customer is offline.


Question # 22

A financial services firm with many high net-worth individuals Is about to implement ServiceCloud, Marketing Cloud, and Salesforce Platform. Given the nature of the individuals, theyare often required to adhere to financial regulations and civil procedures in regards to theirdata. This often requires restricting their data processing. Given that requirement, what are three considerations the financial services firm should beaware of when limiting data processing across these clouds?Choose 3 answers

A. Removing a data processing restricted contact within Marketing Cloud requires removing the restriction first before removing the contact
B. Consider deleting all of the customer data in order to adhere to the requirements.
C. Restricting data within Service Cloud requires contacting a Service Cloud account representative.
D. Export relevant customer data on Salesforce Platform so it is retained first before deleting or providing any data.
E. Restricting data within Marketing Cloud requires contacting a Marketing Cloud account representative.


Question # 23

Northern Trail Outfitters (NTO) exported all the Account records from Salesforce and used a data transformation tool to clean up values in the phone field using a standardized format. The export file has more than 2 million records. During previous data loads for similar updates on the Account object, NTO did not experience any issues with row lock. Which feature of Data Loader should be used to load this data back into Salesforce faster?

A. REST API 
B. Bulk API Serial Mode 
C. SOAP API 
D. Bulk API 


Question # 24

Refer to the image below: A brand is planning to re-platform their existing website onto B2C Commerce. As part of the re-platform they will create a new social community portal. They are going to implement B2C Commerce, Experience Cloud, and Salesforce Identity. After reviewing the workflow, which system should a Solution Architect recommend to use as a primary authentication method while attempting to minimize migration of customer profile data?

A. Salesforce Core Platform/Identity 
B. Salesforce CDP 
C. Salesforce Marketing Cloud 
D. Salesforce B2C Commerce 


Question # 25

A company wants to integrate B2C Commerce and Service Cloud with Order Management so that customers who are shopping online can receive support from service agents during returns, exchanges, and payments. The company wants to send order and transaction information to Service Cloud so that agents have the most up-to-date information when providing service to customers. What capabilities of a B2C Commerce and Service Cloud integration can a service agent benefit from most? 

A. Service agents leverage order cancellation but only with custom development. 
B. Service agents leverage products, catalog, and inventory information directly in Service Cloud. 
C. Service agents leverage order line items, shipment, and payment information in Service Cloud. 
D. Service agents leverage the entire case history inside of B2C Commerce.


Question # 26

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

A. Transactional Data Extension 
B. Standard Data Extension 
C. Synchronized Data Extension 
D. Sendable Data Extension 


Question # 27

A company wants to implement B2C Commerce and Service Cloud, and then connect the systems with its existing instance of Marketing Cloud. Which two tactics should a Solution Architect recommend to model a customer across all three systems' Choose 2 answers

A. Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference. 
B. Get in touch with the Marketing Cloud Professional Services to perform a subscriber key migration.
C. Migrate the existing Marketing Cloud data into B2C Commerce and set the subscriber key as the Customer ID.  
D. Use Service Cloud as system of record for customer data and consent preferences across all channels. 


Question # 28

A company is implementing a multi-locale solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. Order confirmation emails are triggered from either B2C Commerce or Service Cloud and sent from Marketing Cloud What are two possible reasons why the shipping method name and description can be missing when these emails are triggered for languages other than US English, while other translated content appears correctly? Choose 2 answers

A. The name and description for the shipping method are not set up correctly in B2C Commerce or Service Cloud for the requested locale. 
B. The subscriber in Marketing Cloud does not have a preferred locale set. 
C. The locale is not set correctly in the body of the email template. 
D. The ShippingMethods data extension is missing the label and description field for the corresponding locale.


Question # 29

A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer Data Platform (CDP) could help them solve their problem. How should a Solution Architect describe the role of CDP in this context7  

A. CDP can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID. 
B. When CDP is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager. 
C. CDP can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems. 
D. CDP cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands


Question # 30

A customer is using B2C Commerce, Marketing Cloud, Service Cloud, and Experience Cloud. They would like to leverage Salesforce CMS to create common content that can be leveraged across customer touchpoints. Which two products can leverage Salesforce content without custom integration? Choose 2 answers

A. Experience Cloud 
B. B2C Commerce 
C. Marketing Cloud 
D. Service Cloud 


Question # 31

A Solution Architect is working on a project that will use Service Cloud and Marketing Cloud. The company is concerned about its service agents' productivity, since they will sometimes also require access to Marketing Cloud. The company wants the Solution Architect to implement a solution that lets agents authenticate and access all systems with the least possible clicks. The company wants agents to confirm their identity using multifactor authentication (MFA) upon logging in to either system. Which three activities does the Solution Architect need to complete in order to meet the company's requirements? Choose 3 answers  

A. Enable SSO on both Service Cloud and Marketing Cloud. 
B. Define which system is acting as an identity provider (IDP). 
C. Configure Marketing Cloud Connect, . 
D. Enable Active Directory Federation Services (ADFS) and Salesforce Event Monitoring on the identity provider (IDP). 
E. Enable MFA on the identity provider (IDP)


Question # 32

Northern Trail Outfitters (NTO) wants to bring data from custom objects from its Salesforce Customer Success Platform into the Marketing Cloud account. NTO aims fora personalization of the customer journey with upto-date Information and using dynamic content from multiple sources. How can a Solution Architect ensure the expected data Is available within the Marketing Cloud?

A. Utilize Synchronized Data Sources within Marketing Cloud. 
B. Implement a custom integration between Marketing Cloud and the Customer Success Platform. 
C. Install and configure Distributed Marketing to make content accessible. 
D. Use Marketing Cloud Connect to fetch the expected data using APIs at send time. 


Question # 33

A merchant wants to store past purchase history in Marketing Cloud to use for segmentation and personalization of promotional emails All data must be encrypted at rest to comply with the merchant's security standards. Which solution is appropriate?

A. Shield Platform Encryption  
B. Tokenized Sending 
C. Transparent Data Encryption 
D. Field Level Encryption 


Question # 34

An organization currently has separate teams supporting Service Cloud, Marketing Cloud, store operations with a point-of-sale solution, and eCommerce with Commerce Cloud. Each business unit has their own key performance indicators (KPIs) but the organization is struggling to understand the big picture and improve customer engagement with the brand.In which two ways would Salesforce CDP help in this scenario? Choose 2 answers  

A. It creates one Individual record that replaces the system-specific records in other products, creating a unified view of the customer.
B. It provides cross-channel analytics using pre-built, native dashboards and charts within the unified profile. 
C. It ingests customer data from each system and uses matching rules to find records representing the same person, uniting them under a Unified Individual. 
D. It can power experiences through other channels like Marketing Cloud Engagement by activating customer segments.


Question # 35

An ecommerce company has one Primary Instance Group with three instances and one Secondary Instance Group with five sandboxes. They are expanding and adding people in multiple locations to manage the storefront. They would like additional sandboxes to support their expansion efforts into new markets with new templates, scripts, and controllers. Which approach should a Solution Architect recommend?

A. Add new instances to the Primary Instance Group for new sandboxes in each realm. 
B. Add a Tertiary Instance Group to add sandboxes to the existing realm. 
C. Add a new realm for each new market to get additional sandboxes for each realm. 
D. Add new sandboxes to the Secondary Instance Group for the current realm. 


Question # 36

A customer is currently implementing B2C Commerce and wants to use Marketing Cloud to send triggered emails like the Welcome Email, Order Confirmation, and Order Status Update Email. The customer is not interested in Sales or Service Cloud. Which three steps are required to configure the Marketing Cloud for B2C Commerce storefront triggered emails? Choose 3 answers 

A. Configure data extensions in Marketing Cloud for B2C Commerce objects.
 B. Extend the B2C Commerce storefront to trigger emails via Marketing Cloud's journey REST APIs. 
C. Set up jobs in B2C Commerce to send catalog, product, order, and customer to Marketing Cloud SFTP. 
D. Copy and paste the Collect Script within the head or body in the website template. 
E. Update order.export custom object in B2C Commerce with the Marketing Cloud object data extension 


Question # 37

A service organization has a long lifecycle for customers that start as a lead and move through opportunity to active and former customer states. The organization wants to use Sales Cloud and Marketing Cloud as their core customer engagement platforms. Which two considerations should a Solution Architect keep in mind when setting up this multi-cloud use case? Choose 2 answers

A. Set up the contact object with a specific record type 'Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud. 
B. Allow both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud. 
C. Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact. 
D. Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records. 


Question # 38

A merchant has a requirement to engage customers with a series of promotional messaging including a coupon offer generated in B2C Commerce. Reminder emails are sent to those customers who have not redeemed the coupon 10 and 2 days before its expiration. Which three elements are required to support this scenario? Choose 3 answers

A. Marketing Cloud Connect for Service to Marketing Cloud 
B. B2C Commerce cartridge to call Marketing Cloud APIs 
C. Service Cloud for support of coupons and redemption management 
D. Marketing Cloud Installed Package E. 82C Commerce storefront 


Question # 39

A marketing team is using Sales Cloud web-to-lead forms to capture leads. The company recently acquired Marketing Cloud and wants to ensure that the data is synchronized to Marketing Cloud without losing data and without creating duplicate contacts.Which consideration should a Solution Architect voice to the marketing team when designing this solution?

A. Leads can be merged and converted in Marketing Cloud. 
B. Leads and contacts are unique records in Marketing Cloud. 
C. The contact delete framework in Marketing Cloud can be used to resolve duplicate contacts and associated billing challenges. 
D. Web-to-lead forms trigger Marketing Cloud journeys without creating leads in Salesforce.


Question # 40

A company wants to use Marketing Cloud to send customer electronic receipts that originate from its point of sale (POS) system. The company has a need for the receipt to be sent no more than 10 minutes after purchase and would like to track all email sends that are being placed to that customer, The Marketing Cloud Contact Key should be the Service Cloud Contact ID. What solution should a Solution Architect recommend to achieve this need?

A. Make an API call from the POS to Marketing Cloud to send the electronic receipt and then call Service Cloud to add the customer if they do not exist. Use an automation in Marketing Cloud nightly to remove any duplicate contacts that may be introduced with Marketing Cloud Connect. 
B. Make an API call from the POS to Service Cloud to retrieve the Service Cloud Contact ID. If the customer does not exist, submit a POST to Service Cloud to create the Contact ID, then send the Contact ID to Marketing Cloud via an API to send the electronic receipt. 
C. Make an API call from the POS to Service Cloud to add the customer if they do not exist; leverage a custom object to send details to Marketing Cloud via Marketing Cloud Connect and synchronized data sources to send the electronic receipt. 
D. Make an API call from the POS to Marketing Cloud te send the electronic receipt. No call is required to Service Cloud to fetch the Contact IO as this information is already available at the POS.


Question # 41

A company plans to migrate their existing storefront to B2C Commerce as they face a number of performance and scalability issues. They use a custom-built marketing tool for customer engagement that is tightly coupled with the legacy storefront. s The storefront has roughly 200,000 subscribers in total, 10,000 visitors per day, and an average of 1,000 emails that are sent out every day. They expect a large number of subscribers to use their mobile devices to visit the storefront and place orders. f What recommendations should a Solution Architect make to re-architect this solution based on the specified requirements?

A. Build the storefront using the Storefront Reference Architecture (SFRA) and adopt Marketing Cloud for customer engagement. 
B. Build the storefront using B2C Commerce SiteGenesis architecture and adopt Pardot for customer engagement. 
C. Modify the frontend for the existing legacy storefront to be mobile responsive. Decouple the custom-built marketing tool so it is no longer tightly tied to the storefront. 
D. Build the storefront using a headless commerce architecture and adopt Pardot for customer engagement.


Question # 42

A holding company owns and operates a large number of brands internationally. They are interested in migrating from a home-grown solution to a Salesforce multi-cloud solution as part of a new digitalization initiative to optimize IT spending across the brands. The brand any would like to operate B2C Commerce sites supported by Service Cloud for their agents, and use Marketing Cloud to drive consumer engagement. Given that the company has operations and customers in Brazil Canada Europe Japan Russia and the United States, which two recommendations should a Solution Architect make to ensure that customer experiences are compliant with all domestic and international regulations related to data privacy and security? Choose 2 answers  

A. Use a Service Cloud instance in every market in which they operate to ensure that data residency requirements are fulfilled. 
B. Utilize Shield to handle the encryption of data across all Salesforce products for all fields required to be geo-fenced. 
C. Enable Transparent Data Encryption in Marketing Cloud to ensure that Marketing engagement data is encrypted at rest. Written 
D. Use Salesforce Connect to leverage external data sources that are located within the corresponding country that the Materials customer resides in. 


Question # 43

At Universal Containers, each admin and developer use a separate developer pro sandbox. Configuration and code are then migrated to a partial data sandbox for combination and initial testing. Once approved the configuration and code are then migrated to a full copy sandbox for final load and regression testing before going to production. when should the full copy sandbox be refreshed?

A. After each push from the partial data sandbox. 
B. After user acceptance testing is complete. 
C. After each major release to production. 
D. After a new user is added to production.


Question # 44

A company uses B2C Commerce, Experience Cloud, and Marketing Cloud. Now the company wants to enable Social Login with Facebook, Google, and Twitter to increase their conversion rates. Currently, Customer Identity is in use and two types of accounts are available: Individual accounts and household accounts. Which consideration should a Solution Architect keep in mind when configuring seamless cross-cloud identity?

A. The Commerce Cloud to Service Cloud connector supports both person account and contact accounts out-of-the-box. 
B. Commerce Cloud will be the system of record for customer shopping data, including individual profile and authentication credentials. 
C. Full access (full) scope will request access to all accessible data that the third-party provides. 
D. To create the external authenticated profile in Commerce Cloud, Service Cloud will need to invoke a remote OAuth2 authentication request to Commerce Cloud.


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