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Salesforce Customer Data Platform (CDP) Exam (WI24) Dumps April 2024

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Salesforce Customer-Data-Platform Sample Questions

Question # 1

A Telecom company’s customer has requested their personal data be deleted Customerdata in -------following actions should be performed to submit a data deletion requestinCDP?(Choose 1)

A. Useconsent API to request restriction of processing
B. Update consent flag in the Marketing Cloud Engagement datastream to submit -----
C. Update preferences and Consent in all Activation channels
D. Use Ingestion API to submitrestriction of processing


Question # 2

Marketing Cloud Customer Data Platform creates a setup automations--------support datatransfer between the two products by default----Bundle

A. All Business Units in the Marketing Cloud Account with Email Activity
B. All Business Units in the Marketing Cloud Account
C. All Business Units in the Marketing Cloud Account for which connected CDP
D. Top level (Enterprise) Business Unit in the Marketing Cloud Account


Question # 3

Which formula function should a DataSpecialist use to create composite key if the primarykey is notavailable in the data stream?

A. COALESCE
B. UUID
C. CONCATE
D. SUBTITUTE


Question # 4

Whatcan cause a published schedule to be skipped?

A. Segment criteria is not correct
B. Activation schedule is paused
C. Segment has 0 records
D. Too many schedules at same time


Question # 5

When setting up the data source object or schema for data ingestion what are the threeoptions availablein CDP?

A. Other Data
B. Engagement Data
C. Order Data
D. Profile Data
E. Event Data


Question # 6

What is a key driver of value for Salesforce CDP?

A. The ability to enable integrations via api’sbetween different systems within anorganization
B. The ability to sell customer data
C. The ability to merge customerinformation from various systems to create a single view ofthe customer
D. The ability to enable seamless customer transactions


Question # 7

Aretail customer wants to bring customer data from different source and wants to takeadvantages of identity resolution so that it can be used in segmentation which objectshould be used for activation member?

A. Subscriber
B. Unified Individual
C. Contact
D. Individual


Question # 8

Salesforce CDP supports these content file formats?

A. .txt
B. .csv
C. .tsv
D. .json


Question # 9

What is a Customer Data Platform?

A. A platform where end users can see datacollected about themselves
B. A platform to buy and sell advertising data
C. A social media platform
D. A platform that collects and stores data aboutcustomers


Question # 10

What is the primary object for an Organization, Individual, Affiliation Group, Member intheCloudInformation Model?

A. Membership
B. Party
C. Global Account
D. Individual


Question # 11

How does Identity Resolutionselect attributes for Unified individuals when there is ---attribute----(Choose 1)

A. Leverage Match Rules
B. Leverage ReconciliationRules
C. Create additional Rule Sets
D. Create additional Contact Points


Question # 12

Which two options are available when configuring a segment publish schedule?

A. Manual refresh
B. Don’t refresh
C. Hourly
D. 24 hours


Question # 13

How can a marketer change attribute names to matchpersonalization in anactivationtarget?

A. Set preferred attribute names when configuring activation
B. Update attribute names in the data stream configuration
C. Set preferred attribute names when configuring activation target
D. Update field names in thedata model


Question # 14

What are the two distinct phases of data management in CDP?

A. Data Ingestion
B. Data Actions
C. Data Modeling
D. Data Activation


Question # 15

What is the process of merging, cleaning and deduplicating data to a single ID mappedback to a person?

A. Data Visualization
B. Data Unification
C. Data Cleansing
D. Data Mining


Question # 16

What must CDP admin user do first when settingup users in CDP?

A. Creates profile for each CDP user role
B. Assign permission sets
C. Configure Data Source
D. Set up each use as admin


Question # 17

What are the two steps of data setup process in Salesforce CDP?

A. Mapingested data to existing ingested data objects
B. Map ingested data to the Data Model
C. Establish a connection with the source data via Rest API
D. Preserve data with ingestion to data lake


Question # 18

Whichfunction does the Copy SOQL button perform in Data Explorer?

A. Copy SOQL for any formula fields in that object
B. Copy SOQL forthe current data view to clipboard and export
C. Copy SOQL for data export from Salesforce CDP
D. Copy SOQL for the current data view to clipboard


Question # 19

Which two features are impacted by the Time zone setting inCDP instance?[Corrected]

A. Ingestion Schedule
B. Activation Schedule
C. Identity Resolution publish schedule
D. Segmentation schedule


Question # 20

What is the maximum limit of the numberof records for Full Refresh Extract Method?

A. 10 million
B. 40 million
C. 50 million
D. No hard limit


Question # 21

What feature is usedin Segmentation to create relationships between the Relatedattributes?(Choose one)

A. Containers
B. Database Expression Operators
C. Attribute Library
D. Streaming Insights


Question # 22

What are two benefits Customer Data Platform provides a company in relationto managingcustomer data?

A. Data Stewardship
B. Unifying data silos
C. Single source of truth
D. Data Cleansing


Question # 23

Which data model defines thecomplete set of experiences that customers go through wheninteracting with a company?

A. Party Data Model
B. Journey Data Model
C. Engagement Data Model
D. Case Data Model


Question # 24

Which field intherecommended source schema is not editable?

A. Field Label
B. Field API Name
C. Header Label
D. Data Type


Question # 25

When setting up a data stream, which field in the recommended source schema is not editable?

A. Standard Big Objects
B. Standard Objects
C. Custom Big Objects
D. Classic Encrypted Fields
E. Custom Objects


Question # 26

When setting up a data stream, which field in the recommended source schema is noteditable?

A. Data Type
B. Header Label
C. Field Label
D. Field API Name


Question # 27

What is the Subject Area for any Organization, Individual, or Member in the CloudInformation Model?

A. Membership
B. Global Account
C. Individual
D. Party


Question # 28

Which of the following statements about CDP’s Web and Mobile Appconnector are True?

A. Tenant Specific Endpoint is auto-generated in CDP when setting up a Mobile or Web apconnectors
B. Mobile and Web SDK schema can be updated to delete an existing field
C. CDP admins can seethe status of Web or Mobile connector app on the app details page
D. Any Data Streams associated with Web or Mobile connector app will be automaticallyowned -----


Question # 29

Which two dependences can prevent a Data Streamfor being deleted?

A. A data stream attribute is used in Segmentation
B. A data stream attribute is used in Calculated Insight
C. A data stream attribute is mapped to a Data Modelobject
D. A data stream attribute is used in Activation


Question # 30

Where is value suggestion for attributes in segmentation enabled?

A. Data Stream Setup
B. Data Modeling
C. Data Mapping
D. Segment Setup


Question # 31

Which of the followingcannotbe usedin Segmentation? (Choose 2)

A. Numeric Measures
B. Text Measures
C. Aggregate Functions
D. Date Time Measures


Question # 32

Salesforce CDP create automations in Marketing Cloud Automation Studio to support dataingestion. Under which Business Unit(s) will theseautomations be created?

A. All Business Unit (Bus) in the Account including Top-level (ENT) business unit
B. All Business Units (Bus) in the account used for sending
C. All selected business unit (Bus) during mapping
D. Top-level (ENT) business unit only


Question # 33

Which two permission sets will allow users to access Salesforce CDP Data Explorer?

A. Salesforce CDP admin
B. Salesforce CDP Marketing Manager
C. Salesforce CDP Marketing Specialist
D. Salesforce CDP Data Aware Specialist


Question # 34

What happens if no filename is specified in AWS S3 data stream during ingestion?

A. The system does not fetch any file and the data stream shows an error.
B. The system chooses the first file foundin the S3 bucket
C. The ingestion setup can’t be completed without specifying thefilename.
D. The ingestion setup is completed but the data stream shows 0 records


Question # 35

Which two features can be used to validate the data in the unified profile object?[Answerneed confirmation]

A. Query API
B. Data Explorer
C. Segmentation
D. Identity Reconciliation


Question # 36

What are the three available data related APIs in CDP?

A. Transactional API
B. Profile API
C. Unified Profile API
D. Data Query API
E. Calculated Insights API


Question # 37

Which API would you use to surfaceadditional information from the CDP into ServiceCloud?

A. Query API
B. Unified Profile API
C. Calculated Insights API
D. Profile API


Question # 38

Which feature determines theattribute value inthe file when activating on the UnifiedIndividual?

A. Einstein Activation
B. Reconciliation Rules
C. Data Stream Sequence
D. Random Selection


Question # 39

Which are the following actions can be applied to a previously created segment? (Choose3)

A. Deactivate
B. Copy
C. Reactivate
D. Delete
E. Export


Question # 40

How often does the Contact data from Marketing Cloud data bundle refresh in Salesforce?

A. Every 15 minutes
B. Every 12Hours
C. Hourly
D. Daily


Question # 41

What can be customized in the Salesforce CDP canonical model?

A. Objects, fields, and relationships
B. Objects
C. Objects and fields
D. Fields


Question # 42

Consolidation Rate

A. 1 - (Total Unified Profiles/ DSO profile)
B. 1 - (TotalUnified Profiles/ DMO profile)
C. 1 - (Total Unified Profiles/ Data Stream profile)


Question # 43

Which two steps required whensetting up a Marketing Cloud activation?

A. Set publish schedule
B. Choose an Activation Target
C. Set subscriber key field
D. Select the Email Contact Point


Question # 44

What are two characteristics that describethe Cloud Information Model?

A. A Product Sold By Salesforce
B. A Conceptual Model
C. A Canonical Model
D. A Static Model


Question # 45

What are the two benefits of Calculate Insights compared to Segmentcriteria?

A. It creates simple logic on row-basedoperations
B. It creates reusable contents
C. Marketer friendly drag and drop interface
D. It performs complex queries on multiple objects


Question # 46

What is the maximum number offilter criteria a segment can have?

A. 10
B. 50
C. 500
D. 99


Question # 47

Which two options are available for setting up a publishing schedule in segmentation?

A. Data Stream schedule
B. Manual
C. Automated every 12 or 24 hours
D. Einstein Insights


Question # 48

Which two steps are required when configuring aMarketing Cloud activation?

A. Select an Activation Target
B. Select Contact Points
C. Add Additional Attributes
D. Select Activation Membership


Question # 49

How many calculated insights can be created pertenant?

A. 5
B. 10
C. 50
D. 100


Question # 50

Records from which object can be retrieved via the Salesforce CDP Query API?

A. Segment membership
B. Segment metadata
C. Data Stream metadata
D. (…) data model


Question # 51

Which two dependencies need to be removed prior todisconnecting a data source?

A. Activation Target
B. Data Stream
C. Segment
D. Activation


Question # 52

Which CDP feature helps marketerscalculate attributes like Customer Lifetime value andCustomer Salesforce score (Choose 1)

A. Calculated Insights
B. Formula Field insights
C. Streaming Insights
D. Einstein Insights


Question # 53

ActivationTarget auto configured after connected with the platform

A. SFMC
B. S3 Bucket
C. Personalization through Interaction Studio
D. Commerce Cloud


Question # 54

How does an adminincreasethe consolidationrate for identity resolution?

A. Add more matching rules to broaden the search of matches
B. Change the ignore empty value option
C. Change all reconciliation rules to source sequence
D. Reduce the number of matching rules


Question # 55

In Salesforce CRM, the customer has a custom‘Customer_Email__c’ object related tostandard‘Contact’ object. Which CDP data model object do you map it to?

A. Contact
B. Custom ‘Customer_Email’ object
C. Contact Point Email
D. Individual


Question # 56

What is the cardinality between individual and contact point objects?

A. One to one
B. Many to one
C. Many to many
D. One to many


Question # 57

Which Steps should an administrator take if a successfully configuredcloud storage datastream fails to refresh with a NO FILE FOUND error message?

A. Check permissions are configured for the CDP user
B. Check if the Cloud Storage data source is enabled in CDP setup
C. Check permissions are configured for the S3 user
D. Check ifthe file exists in a specific S3 bucket


Question # 58

Which factors should be considered when using identity Resolution within Customer DataPlatform (Choose 2)

A. CDP does not merge source records but instead creates a unified records that links allsource records
B. Theunified individual ID is refreshed after each resolution and it can change over aperiod of time.
C. CDP only lets you create one identity resolution ruleset
D. Fuzzy value used to match source profiles are stored in unified profile


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