Salesforce Pardot-Consultant Question Answers

Question # 61

Lenoxsoft wants individual engagement programs for each of their sales 'Status' field
 values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend 
 

A. Test list
B. Static list
C. Static list or Dynamic, both list can be used
D. Dynamic list

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Question # 62

What should be used to match users between Salesforce and Pardot when enabling User
 sync? 
 

A. User email address
B. Pardot user ID
C. Salesforce username
D. CRM ID

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Question # 63

LenoxSoft asks their Pardot administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leadsbefore they become qualified. What should be configured to assign qualified leads as requested? 
 

A. Create an automation rule to assign to a lead queue when the qualification criteria ismet.
B. Create a completion action to assign to a group when theprospect reaches a score of100.
C. Create an automation rule to assign to a group when the qualification criteria is met.
D. Create a completion action to assign to a lead queue when a high-value form issubmitted.

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Question # 64

LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs). How should this be configured? 
 

A. Create Pardot user records in one business unit, then use the business unit switcher toaccess each account.
B. Create multiple Salesforce users with the same email address connected to one Pardotuser, then use the business unit switcher.
C. Create one Salesforce user connected to one Pardot user, then use Pardot user groupsto use the business unit switcher.
D. Create Pardot user records in each business unit connected to the same Salesforceusers, then use the business unit switcher.

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Question # 65

What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce
 connector setting is enabled? 
 

A. Only users with an Administrator user role will be able to change the prospect fieldvalue.
B. The record that was last updated sets the field value for a synced prospect.
C. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
D. Opting out a prospect in Salesforce or Pardot deselects the "Do Not Email" field uponsync.

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Question # 66

It is possible to assign certain Prospect to selected Scoring Category
 
 

A. True
B. False

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Question # 67

Monthly cost of Salesforce Engage is 
 

A. 50$
B. 100$
C. It's always free
D. 15$

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Question # 68

Which is true about Visitor Filters?
 
 

A. Use filters to exclude some types of visits, clicks, or other actionsfrom your campaignresults and email notifications
B. You can the filter by IP
C. You can filter by a hostname
D. You can filter by a hostname wildcard
E. You can't filter your own company IP

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Question # 69

 LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns. Once connected campaigns have been enabled, what approach should be recommended? 
 

A. Create a campaign that is related to both BUs > Create a new dataset in B2B MarketingAnalytics that only includes the created campaign >Open a dashboard using this dataset to display an aggregated view of the campaignperformance metrics from across both BUs
B. Add theEngagement History component to campaign page layouts > Create a parentcampaign that is not related to any BUs and create twochild campaigns, each related to a single BU > Enable "Include child campaigns" on theparent campaign
C. Add the Einstein Campaign Insights component to campaign page layouts > Create aparent campaign that is not related to any BUs andcreate two child campaigns, each related to a single BU > Enable 'Include child campaigns"on the parent campaign
D. Create a separate campaign for each BU > Create a new dataset in Salesforce reportsthat only includes the created campaign > Open a dashboard using this dataset to displayan aggregated view of the campaign performance metrics from across both BUs

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Question # 70

What is true about page actions? [Choose three answers]
 
 

A. You can define a page to be a priority page to highlight the activity to Sales reps andother users.
B. It is possible to use URL wildcard by adding * to the end of the URL.
C. You cannot use auto responder emails with page actions.
D. You cannot set the prospect's source campaign with page actions.

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