Salesforce Pardot-Consultant Question Answers

Question # 11

You have been asked to create a form that gathers information from prospects. This
 information should be available in Pardot as well as a custom build community site. How would you achieve this? 
 

A. Create a website form that integrates with a Pardot form handler, details are submittedto the community site using Pardot API.
B. Create a website form that submits the details to the community site and integrate it witha Pardot form handler.
C. Create a Pardot form and via an automation rule submit the details to the communitysite.
D. Create a Pardot form and via completion actions submit the details to the communitysite.

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Question # 12

 When warming a dedicated IP, what would support gooddelivery rates with initial email sends and build the IP's sending reputation? 
 

A. Segment internal employees with high scores for initial email sends.
B. Segment prospects with free email service providers for initial email sends.
C. Segment the best and most active contacts for initial email sends.
D. Segment cold prospects with a low score to reengage for initial email sends.

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Question # 13

How are prospect that have started a wait step impacted when an entire engagement program is paused? 
 

A. They will NOT continue to progress through the wait step andonce the engagement program is resumed the wait step will start where it left off.
B. They will continue through the wait step until they hit the end of it and once theengagement program is resumed, the prospect will immediately move on to the next stepeven if the engagement program pause was shorter than the wait step.
C. They will NOT continue to progressthrough the wait step and once the egagementprogram is resumed, they will start the wait step from the beginning.
D. They will continue to progress through the wait step until they hit the end of it and oncethe engagement program resumed, if it has beenbeyond the length of the wait step logic,the prospect will immediately move on to the next step.

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Question # 14

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less andsubmission of any landing page and update the action to add 75 points instead. Which of the following statements is true? 
 

A. For all prospects who have already matched, no new actions will be applied.
B. For all prospects who have already matched the rule,they will receive the 75 point completion action instead of the 50 points they already received.
C. For prospects who have already matched but also meet the new criteria, they willreceive the 75 points in addition to the 50 points they already received.
D. For all prospects who have already matched the rule, they will receive the 75 pointcompletion action in addition to the 50 points they already received.

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Question # 15

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Pardot Administrator take to automate this process? 
 

A. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (formy prospects).
B. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
C. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions tonotify managers.
D. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

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Question # 16

When integrating Pardot Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2 
 

A. Lead, Contact or Account record added as a Related Object to the Salesforce customobject
B. Salesforce Connector User has 'Read' permission to the custom object
C. Campaign or Opportunity record added as a Related Object to the Salesforce customobject
D. Customized 'Display in Table' values when configuring fields

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Question # 17

Lenoxsoft wants to continue to use their existing forms. Pardot form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Pardot with their Pardot campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which processshould the Consultant recommend? 
 

A. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospectscore:: is less than:: 100, Action:: add to list.
B. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector andProspectScore :: is more than :: 100, Action :: add to list
C. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: isless than :: 10, Action :: add to list
D. Build an Automation rule :: Prospect Campaign is :: Salesforce is::Salesforce Connectorand prospect score :: is less than :: 100, Action :: add to list

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Question # 18

The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Pardot feature of email now can be used to run these tests? 
 

A. Create a test list of approved users to use in the testing tab of the email now.
B. Create a dynamic list of approved users to use as the recipient list in the sending tab.
C. Create a one off email test send by entering an email address in the Send to Emailssection of the testing tab
D. Create a static list of approved users to use as the recipient list in the sending tab.

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Question # 19

 LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Pardot account. Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers 
 

A. Authentication provides legal protection against email abuse complaints.
B. Authentication increases deliverability rates of emails sent through Pardot.
C. Authentication proves Pardot is a legitimate sender of LenoxSoft's emails.
D. Authentication ensures the company's sending IP will not appear on blocklists.

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Question # 20

 LenoxSoft mentions that they would like to invest in a content strategy but isafraid they don't have the resources. What do you advise? 
 

A. Start a company blog and promote a few high-quality pieces of content.
B. Post content from other websites on your own site.
C. Hire an agency to create content.
D. Focus on creating as muchcontent as possible.

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