Question # 11
A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as … Facebook Ads Naming Convention - Campaign Name: CampID_CampName#Market_Object#object#targetAge_TargetGender Twitter Ads Naming Convention- Media Buy Name MarketTargeAgeObjectiveOrderID Google ads Naming Convention-Media Buy Name: Buying_type_Market_Objective The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request? wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?
A. The clientWi-Fibe able to harmonize only Google Ads and Twitter Ads, as Facebook Adsnaming convention contains mufti delimiters.
B. it is not possible to do this, as the naming conventions are different
C. This is not possible as the naming conventions are in different fields (Campaign Nameand Placement Name)
D. The client will be able to do this and it will require building three patterns.
Question # 12
What is the relationship between "Media Buy Key" and "Creative Key?
A. One-to-many (one Media Buy ley has many Creative Key)
B. One-to-one
C. Many-to-many
D. Many-to-one (one Creative Key has many Media Buy Keys)
Question # 13
A client's data consists of three data streams as follows:
Which options will yield the desired result;
A. Option #1 & Option #4
B. Option #1 & Option #3
C. Option #2 & Option #3
D. Option #2 & Option #4
Question # 14
Which three statements describe Overarching Entities? 03m 23s
A. Once the data streams in which Custom Classification values were mapped are deleted,their data is deleted.
B. Some overarching entities hold a Many-to-Many relationship with the main entity, andothers hold a One-to-Many relationship with it.
C. When needed, these entities can act as a main entity, replacing the original one.
D. These are mappable dimensions that are present in each and every dataset type
E. The values of these entities are stored at the workspace level, rather than the datastream level
Question # 15
Client has provided sample flies of their data from the following data sources: Google Campaign Manager
Please note: • All other measurements were mapped as well to the appropriate fields. • No other mapping manipulations or formulas were implemented. How many records will the merged table hold?
A. 4
B. 8
C. 3
D. Depends on the Data Updates Permissions
Question # 16
Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?
A. Every data stream type includes the Medio Buy entity
B. All data stream types consist of at least one entity
C. All data stream types share at least one mutual measurement
D. Each data stream type has Its own main entity
E. Each data stream type has its own set of measurements
Question # 17
What Is a disadvantage of using a Vlookup formula?
A. Can return values only from the same data stream type
B. It cannot be used more than once from the same data stream.
C. Could extend processing time of data streams.
D. It allows classifying data only on a basis of mutual entity keys.
Question # 18
The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:
The mapping is as follows: Day — Day web_site_key —> Main Generic Entity Key web_site_name —> Main Generic Entity Name Web_site_source —> Main Generic Entity Attribute 01 Page Views — Generic Metric 1 How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?
A. 1
B. 0
C. 3
D. 4
Question # 19
An implementation engineer is requested to create the harmonization field - Magician This field should come from multiple Twitter Ads data streams, and should follow the below logic:
Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meetthe requirements?
A. Create a second Pattern for Media Buy Name and apply two Classification Rules (onefor ‘Messi’ and another for Ronaldo’) for the final HarmonizedDimension.
B. Create a second Pattern for Media Buy Name
C. Create a second Pattern for Media Buy Name and add a validation list (with the twovalues) for the final Harmonized Dimension.
D. Create a second Pattern for Media Buy Name and apply a Classification Rule (with thetwo values) for the final Harmonized Dimension
Question # 20
A client would like to integrate the following two sources: Google Campaign Manager:
After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?
A. Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
B. Creative Name, Impressions, Analyzed Impressions
C. Media Buy Name, Impressions
D. Media Buy Type, Analyzed Impressions