Salesforce Certified-Strategy-Designer Question Answers

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Question # 1

A fitness company is starting a service that combines data from connected weights with virtual coaching. The company is about to start a new innovation sprint with the following challenge statement: "How might we empower people who are new to fitness to increase their strength?" Which metrics should be used to measure the success of the initiative7 

A. New user activations and connected weight sales
B. Increase in user referrals and net promoter score (NPS) rating
C. Increase in new user activity and connected weight utilization

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Question # 2

A job listing company has launched a campaign around the adoption of its social app for professional networking. What should the team measure to gain the most trustworthy perspective and discourage artificially increasing (or "hacking") the company success metrics? 

A. Number of times a user opens the app per day
B. New account activations
C. New connections made between users

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Question # 3

A job listing company has launched a campaign around the adoption of its social app for professional networking. What should the team measure to gain the most trustworthy perspective and discourage artificially increasing (or "hacking") the company success metrics? 

A. Number of times a user opens the app per day
B. New account activations
C. New connections made between users

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Question # 4

project team at Cloud Kicks framed this design challenge: "How might we help our customers amidst supply chain interruptions? What information is missing that belongs in all well-written challenge statements? 
 

A. The persona being designed for
B. The desired outcome
C. The hypothesis for the solution

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Question # 5

A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement: "How might we make electric car buyers feel confident they are having a positive impact on the environment by choosing our vehicles?" Which business goal is aligned with this challenge statement? 

A. Increase positive environmental impact brand awareness
B. Increase online engagement with the company marketing site
C. Increase overall electric vehicle sales by 20% annually

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Question # 6

A strategy designer at Cloud Kicks is working on a strategic vision for a new movement tracking app that integrates with their footwear. Which approach should validate the market for this concept? 

A. Gather an team to ideas and craft that stretch the 's current
B. Recruit target users to test price points at which they would be willing to purchase theapp.
C. Meat with developers to estimate the effort required to deliver the proposed experience.

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Question # 7

A strategy designer is seeing signals of success with a new product that is driving brand loyalty and decreasing consumers' environmental impact. How should a business case be built for continuing sustainable innovation through a view of a full product lifecycle? 

A. Purchase carbon offsets for energy used in manufacturing.
B. Source cheaper, locally-grown raw materials.
C. Extend customer journey maps to pre and post purchase.

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Question # 8

The brand team has spotted some customers sharing their personalized Cloud Kicks footwear on social networks. The strategy designer wants to invite these customers to a co-creation workshop for a new loyalty program being developed. What is a direct outcome of co-creating with customers? 

A. Increased sales of custom footwear
B. Increased adoption of the loyalty program
C. Increased speed of the design process

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Question # 9

A strategy designer is facilitating a critique on a concept for their company’s new loyalty program, and they're getting a lot of subjective feedback representing personal opinions. What is the most common reason for this, assuming good intent from all participants? 

A. The critique does not have the night participants in the room; there are too manydominant personalities.
B. The non-designers do not have the skills needed to give effective critique on designwork.
C. The designer has not properly defined the guidelines for the critique session.

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Question # 10

A strategy designer is facilitating a cross-functional critique on a concept for their company’s new loyalty program. What should the designer do to ensure all voices are heard, regardless of position? 

A. Only collect written feedback from these who are comfortable providing it.
B. Hold separate critiques so everyone feels comfortable speaking.
C. Use a round-robin format, where everyone can share equally.

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