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Salesforce Certified-Strategy-Designer Sample Questions

Question # 1

A fitness company is starting a service that combines data from connected weights with
virtual coaching. The company is about to start a new innovation sprint with the following
challenge statement: "How might we empower people who are new to fitness to increase
their strength?"
Which metrics should be used to measure the success of the initiative7

A. New user activations and connected weight sales

B. Increase in user referrals and net promoter score (NPS) rating

C. Increase in new user activity and connected weight utilization

Question # 2

A job listing company has launched a campaign around the adoption of its social app for
professional networking.
What should the team measure to gain the most trustworthy perspective and discourage
increasing (or "hacking") the company success metrics?

A. Number of times a user opens the app per day

B. New account activations

C. New connections made between users

Question # 3

A job listing company has launched a campaign around the adoption of its social app for
professional networking.
What should the team measure to gain the most trustworthy perspective and discourage
increasing (or "hacking") the company success metrics?

A. Number of times a user opens the app per day

B. New account activations

C. New connections made between users

Question # 4

project team at Cloud Kicks framed this design challenge: "How might we help our
customers amidst supply chain interruptions?
What information is missing that belongs in all well-written challenge statements?

A. The persona being designed for

B. The desired outcome

C. The hypothesis for the solution

Question # 5

A car company gathers insights from recent buyers that reveal people are not sure whether
buying electric vehicles helps the environment. A strategy designer from the car company
developed this challenge statement: "How might we make electric car buyers feel confident
they are having a positive impact on the environment by choosing our vehicles?"
Which business goal is aligned with this challenge statement?

A. Increase positive environmental impact brand awareness

B. Increase online engagement with the company marketing site

C. Increase overall electric vehicle sales by 20% annually

Question # 6

A strategy designer at Cloud Kicks is working on a strategic vision for a new movement
tracking app that integrates with their footwear.
Which approach should validate the market for this concept?

A. Gather an team to ideas and craft that stretch the 's current

B. Recruit target users to test price points at which they would be willing to purchase the

C. Meat with developers to estimate the effort required to deliver the proposed experience.

Question # 7

A strategy designer is seeing signals of success with a new product that is driving brand
loyalty and decreasing consumers' environmental impact. How should a business case be
built for
continuing sustainable innovation through a view of a full product lifecycle?

A. Purchase carbon offsets for energy used in manufacturing.

B. Source cheaper, locally-grown raw materials.

C. Extend customer journey maps to pre and post purchase.

Question # 8

The brand team has spotted some customers sharing their personalized Cloud Kicks
footwear on social networks. The strategy designer wants to
invite these customers to a co-creation workshop for a new loyalty program being
What is a direct outcome of co-creating with customers?

A. Increased sales of custom footwear

B. Increased adoption of the loyalty program

C. Increased speed of the design process

Question # 9

A strategy designer is facilitating a critique on a concept for their company’s new loyalty
program, and they're getting a lot of subjective feedback
representing personal opinions.
What is the most common reason for this, assuming good intent from all participants?

A. The critique does not have the night participants in the room; there are too many
dominant personalities.

B. The non-designers do not have the skills needed to give effective critique on design

C. The designer has not properly defined the guidelines for the critique session.

Question # 10

A strategy designer is facilitating a cross-functional critique on a concept for their
company’s new loyalty program.
What should the designer do to ensure all voices are heard, regardless of position?

A. Only collect written feedback from these who are comfortable providing it.

B. Hold separate critiques so everyone feels comfortable speaking.

C. Use a round-robin format, where everyone can share equally.

Question # 11

Cloud Kicks is excited about a new customer self-service initiative, Within the stakeholder
team, a support manager has shared features they want to recreate from their previous; a
product manager wants to implement new features that were not available in their previous
system. There is a concern that conflicting demands may lead to organizational paralysis
on the project.
What should the strategy designer recommend to stakeholders to remediate risks?

A. Mop features between the two systems and let stakeholders prioritize,

B. Revisit customer research to inform internal prioritization.

C. Advise executive leadership to make the decision about priorities.

Question # 12

A tech company that specializes in mobile app development is looking to innovate and launch a new app that helps users manage their mental health. The company’s target

audience is young adults aged 18-35.
What externa! factor might impact the strategy for this development?

A. HIPAA regulations

B. Customer adoption

C. Push notifications

Question # 13

Cloud Kicks (CK) works with various technology platforms built up over decades of
acquisitions. Each platform has a different level of design maturity, which creates a very
inconsistent user experience. To prioritize what to address first, CK needs to assess the
business impact.
Which method is typically used to Quantify design debt?

A. User interviews

B. Heuristic analysis


Question # 14

A design team is working on the challenge: “How might we provide tools to enable
customers to resolve service issues by themselves rather than escalating to human
Which bot metrics should the strategy designer suggest to assess the impact of their work?

A. Customer satisfaction rate

B. Total conversations

C. Human takeover rate

Question # 15

Cloud Kicks has released a wearable device for athletes but struggles to find product
market fit. The design team begins an initiative to better understand user needs and
improve the device.
What should the strategy designer do to engage with internal stakeholders invested in the

A. Assign specific tasks to each stakeholder so they each add something important to the

B. Survey stakeholders for insights and ideas, as their diverse perspectives are likely to
uncover unmet needs.

C. Align stakeholders on what success for the looks like and throughout the project,

Question # 16

During the ideation stage, a Cloud Kicks team developed a low fidelity prototype to help the company hone its strategy.

Which question should the strategy designer focus on next to ensure success?

A. Whet ere the team's technical capabilities to deliver on the solution?

B. What are the assumptions about market conditions that would have to be true?

C. What user experience success metrics should be included in the product?

Question # 17

Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers.
CK has arrived at a concept that meets its brief, but the developer remains skeptical.
Which approach should the strategy designer take to get the developer's support?

A. Persuade the developer's boss and product manager to lend their support to the project,
and the developer will likely come around.

B. Invite the developer to do their own research and come up with alternate potential
solutions that meet the brief.

C. Create a persuasive story about the concept focusing on what the developer cares
about and using their language.

Question # 18

A strategy designer at Cloud Kicks discovered a complex UX problem with its online
shopping platform and now needs to effectively describe the problem in the customer
context. This description should speak to the urgency of the problem, be a call-to-action for
others to be involved, and inspire
hope for change.
Which type of statement should the designer make?

A. Needs

B. Challenge

C. Mission

Question # 19

At a 15-person stakeholder workshop, the Cloud Kicks’ design team shared three strategic
opportunities and discussed the insights that led to them. They were well-received, and the
leaders looked pleased. The design team then led a brainstorm on each opportunity.
What is the reason the strategy designer should recommend dot voting at this point?

A. Dot voting is the fastest way to prioritize and make decisions.

B. Dot voting focuses conversation on a few ideas with the most importance to the group,

C. Dot voting lets everyone know what the leaders believe to be the right answers.

Question # 20

A financial technology company develops an app for wealth management firms and
receives initial success upon launch.
Which metric should be used to measure the longevity of the product and long-term growth

A. Annual app downloads

B. Customer retention rate

C. App sales over time

Question # 21

A project team at Cloud Kicks is under pressure to solve customer supply chain issues
across multiple locations. The strategy designer proposes they do some analogous
What should the team look to study?

A. An organization outside of their industry that has solved unique but similar problems

B. A creative setting outside of their office that provides more inspiration and activity

C. complex system that their customers have experienced navigating successfully.

Question # 22

Cloud Kicks is launching a new online store and wants to ensure the team follows an
ethical decision-making process and that the delivered
product does not accrue ethical debt.
Which methodology should be suggested?

A. Human-Centered Design

B. Jobs to be Done Framework

C. Consequence Scanning Workshop

Question # 23

Cloud Kicks wants to create a loyalty program to deepen the engagement of its customers. When evaluating ideas for this program, which criteria should strategy designers use?

A. Desirability, viability, and feasibility

B. Novelty, privacy, and

C. Competitive advantage, impact, and own ability

Question # 24

The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map
the key people who may influence or be impacted by the program.
Which mapping process should the designer use to achieve this goal?

A. Journey Mapping

B. Service Mapping

C. Ecosystem Mapping

Question # 25

A strategy designer is planning a remote workshop with a team from their partner company
using a new digital collaboration tool. Many employees at the partner company have much
less experience with technology.
Which activity should ensure the workshop is accessible to all participants?

A. Conduct an in-person session with the partner company; collaboration is best when
done face-to-face.

B. Ask a friend to test the tools first and give feedbeck on how user-friendly the activities

C. Allow access to the tool ahead of time and make sure participants are familiar before
getting started.

Question # 26

After a series of interviews with key stakeholders, a strategy designer realizes the company
is duplicating efforts across internal teams, each creating similar programs for customer
Which approach should the designer propose to create alignment?

A. Design sprint

B. Journey mapping workshop

C. Service blueprint workshop

Question # 27

Cloud Kicks' product team is focused on a new business casual clothing line that they think
will account for over half of the company's revenue in the future.
Which trend should influence desirability the most?

A. Digital product passports' to help prevent counterfeiting

B. Supply chain issues that delay product availability

C. Hybrid work emphasizing the need for color and comfort

Question # 28

Cloud Kicks’ strategy designer is writing a challenge statement to inspire team ideation.
What should they avoid in the challenge statement?

A. Focusing on the root cause of current issues

B. implying solutions to the challenge

C. Basing the statement on a problem identified in research

Question # 29

A strategy designer is pitching a vision presentation to their customer's lead to get final
approval for a new project. The lead is not comfortable or familiar with design thinking and has been distrustful of the process so far. Investing in this new initiative will put their
reputation on the line.
Which strategy should the designer employ to communicate the vision?

A. Ask each team member to present a few slides to signal the presentation is the result of
many people's ideas and consensus.

B. Ask the customer to participate in the presentation pitch the vision to their lead to signal
buy-i and shared ownership of the project work.

C. Ask a master presenter to stand in on the project and deliver the vision; they know how
to sway any hesitant executive

Question # 30

Cloud Kicks has a complex manufacturing process that allows several factories to
contribute to the production of a custom footwear order. The
design team is asked to make a new, more efficient process to reduce the time between
order placement and delivery to customers.
Which approach should the team use?

A. Business process modeling

B. Jobs to Be Done framework

C. Customer journey mapping

Question # 31

Cloud Kicks wants to improve its business model to be closer to its customers and provide
quantifiable improvements to business efficiency.
Which framework should be used to drive the success of the new business model?

A. Usable, Feasible, Cost-Effective

B. Feasible, Viable, Impactful

C. Desirable, Feasible, Viable

Question # 32

A strategy designer is working with a team to assess and prioritize potential opportunities
for an upcoming product release using the Design
Thinking methodology.
Which next step should the designer recommend to assist with prioritization?

A. Survey users and prioritize building their most desired features.

B. Analyze the feature feasibility and let technology drive future designs.
C. Test for desirability and refine ideas based on feasibility

Question # 33

Cloud Kicks’ product team is working with the sales team to identify a new feature to add to
their next product release. A developer on the team believes it may be on an upcoming
Salesforce Release.
Which resource should be used to verify this?

A. Salesforce Lightning Design System Release Notes

B. Salesforce Architects Product Roadmaps

C. Salesforce Developer Release Notes

Question # 34

Cloud Kicks (CK) is committed to making its new Commerce Cloud accessible to everyone.
Which consideration should CK make when delivering this solution?

A. Accessibility needs to be integrated throughout the entire project lifecycle.

B. Integrated accessibility evaluation methodologies are not helpful in this context.

C. Adequate accessibility measures make usability testing redundant.

Question # 35

Cloud Kicks (CK) wants to make sure its customers understand the ion between its prod
and its goal of sustainable manufacturing.
CK initiates a project to integrate sustainable messaging into its commerce experience,
What should the strategy designer use to ensure the new sustainability messaging is
desirable to customers?

A. Journey mapping

B. Customer interviews

C. Content strategy

Question # 36

A strategy designer proposes a multi-step strategy to reach the ultimate goal of making
Cloud Kicks a net-zero company. The first step includes analyzing emissions and
integrating data-driven insights into operational planning to reduce the carbon footprint of
logistics. Each subsequent step builds on prior work and increases measurable progress
until the goal is reached.
Which tool should the designer use to connect short-term efforts with long-term impact

A. Impact ladder

B. Project plan

C. Service blueprint

Question # 37

A strategy designer is presenting the results of a design sprint including sketches of new
concepts for an upcoming release. Several business stakeholders were not aligned on the
priorities driving the design sprint outcomes and spent the meeting arguing about new
directions in which they would like to take the product.
What should the strategy designer do to gain alignment?

A. Refine the ideas to a higher fidelity so the stakeholders get a better sense of the vision,

B. Share research insights to build a deeper understanding and urgency around the
problems to solve.

C. Add the stakeholders’ ideas and agree to pursue both; it is more important to keep the
peace on the team.

Question # 38

Cloud Kicks’ stakeholders da strategy designer to help with their business goal of reducing
support costs. After a series of interviews, the designer recommends self-service in
Experience Cloud as a way to address the goal.
Which capability should drive self-service in Experience Cloud?

A. @ Allowing customers to see their open cases

B. Exposing their knowledge base to customers

C. Providing dashboards of orders to customers

Question # 39

When a strategy designer creates an empathy map based on research insights, their deep
understanding of the customer drives which outcome?

A. Viability

B. Feasibility

C. Desirability

Question # 40

Cloud Kicks has uncovered a trend in parents and children wearing similar, coordinated
fashion. A strategy designer is scoping a project to explore the potential of this opportunity.
should families be invited to co-create with designers?

A. Concepting

B. Roadmapping
C. Prototyping

Question # 41

A strategy designer collaborated with the product design team at Cloud kicks and is now
coming to the end of their discovery. Which technique should be used to frame the design
on the right problems?

A. Design "For an optimal experience..." questions.

B. Construct "How might we..." questions.

C. Create "As a user, I should..." questions.

Question # 42

Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a
designer to partner with the manufacturing team to look for opportunities to improve on its
sustainability goals.
What should the designer do to build and rationalize a case with this new team?

A. Meet with the manufacturing team and give them feasible solutions.

B. Analyze internal systems through the lens of environmental risk.

C. Present research on climate change to the manufacturing team

Question # 43

In listening to its customer and influencers Cloud Kicks (CK) identifies a design opportunity
to create a more sustainable sneaker Which additional topics should CK consider before
framing the
design challenge as a How Might We question?

A. Shareholder priorities and design team capabilities

B. Potential market sire and supply chain costs

C. Business drivers and signals of success

Question # 44

Cloud Kicks' (CK) product teams are well-led, productive, and meet their KPIs. However,
teams tend to become siloed and focused on their individual team priorities, occasionally
CK's customer experience fragmented.
Which tool should CK's strategy designer recommend to grow and nurture crossdepartmental

A. V2MOM with shared methods.

B. Roadmap of cross-product features

C. Annual leadership summit

Question # 45

Cloud Kicks (CK) designs innovative footwear for site athletes. Manufacturing the footwear
is possible but expensive.
What should CK focus testing efforts on to determine whether to produce at scale?

A. Novelty, privacy, and potential to go viral

B. Competitive advantage, impact, and own ability

C. Desirability, viability, and feasibility

Question # 46

Cloud Kicks is going to conduct research with users of products to better understand their needs. What are some safeguards that should be put in place to ensure the research is conducted

A. A customer journey map, research scenario, and a RAID log

B. A hypothesis, project plan, and financial reimbursement for users

C. A code of conduct, ethics training, and a research data handling polic

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