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A fitness company is starting a service that combines data from connected weights with
virtual coaching. The company is about to start a new innovation sprint with the following
challenge statement: "How might we empower people who are new to fitness to increase
their strength?"
Which metrics should be used to measure the success of the initiative7
A. New user activations and connected weight sales B. Increase in user referrals and net promoter score (NPS) rating C. Increase in new user activity and connected weight utilization
Answer: C
Explanation: The metrics that should be used to measure the success of the initiative are
increase in new user activity and connected weight utilization. These metrics are aligned
with the challenge statement of empowering people who are new to fitness to increase their
strength, as they indicate engagement and retention of the target audience. References:
A job listing company has launched a campaign around the adoption of its social app for
professional networking.
What should the team measure to gain the most trustworthy perspective and discourage
artificially
increasing (or "hacking") the company success metrics?
A. Number of times a user opens the app per day B. New account activations C. New connections made between users
Answer: C
Explanation: The best way to measure the success of a social app for professional
networking is to track the new connections made between users, as this reflects the value
proposition and user engagement of the app. Measuring the number of times a user opens
the app per day or the new account activations may not capture the true impact of the app,
as users may open the app without interacting with others or create accounts without using
them.
Question # 3
A job listing company has launched a campaign around the adoption of its social app for
professional networking.
What should the team measure to gain the most trustworthy perspective and discourage
artificially
increasing (or "hacking") the company success metrics?
A. Number of times a user opens the app per day B. New account activations C. New connections made between users
Answer: C
Explanation: The best way to measure the success of a social app for professional
networking is to track the new connections made between users, as this reflects the value
proposition and user engagement of the app. Measuring the number of times a user opens
the app per day or the new account activations may not capture the true impact of the app,
as users may open the app without interacting with others or create accounts without using
them.
Question # 4
project team at Cloud Kicks framed this design challenge: "How might we help our
customers amidst supply chain interruptions?
What information is missing that belongs in all well-written challenge statements?
A. The persona being designed for B. The desired outcome C. The hypothesis for the solution
Answer: A
Explanation: A well-written challenge statement should clearly define the target user or
persona to ensure the design solutions are tailored to their specific needs and contexts.
Including the persona in the challenge statement focuses the team's efforts on creating
solutions that are relevant and impactful for the intended audience.
Question # 5
A car company gathers insights from recent buyers that reveal people are not sure whether
buying electric vehicles helps the environment. A strategy designer from the car company
developed this challenge statement: "How might we make electric car buyers feel confident
they are having a positive impact on the environment by choosing our vehicles?"
Which business goal is aligned with this challenge statement?
A. Increase positive environmental impact brand awareness B. Increase online engagement with the company marketing site C. Increase overall electric vehicle sales by 20% annually
Answer: A
Explanation: The business goal that is aligned with this challenge statement is to increase
positive environmental impact brand awareness. This goal reflects the desired outcome of
making electric car buyers feel confident they are having a positive impact on the
environment by choosing the company’s vehicles. References:
A strategy designer at Cloud Kicks is working on a strategic vision for a new movement
tracking app that integrates with their footwear.
Which approach should validate the market for this concept?
A. Gather an team to ideas and craft that stretch the 's current B. Recruit target users to test price points at which they would be willing to purchase theapp. C. Meat with developers to estimate the effort required to deliver the proposed experience.
Answer: B
Explanation: Validating the market for a new app involves understanding the target
audience's willingness to pay. Recruiting target users to test various price points provides
direct insights into the app's perceived value and the price range acceptable to potential
customers, informing pricing strategy and market viability.
Question # 7
A strategy designer is seeing signals of success with a new product that is driving brand
loyalty and decreasing consumers' environmental impact. How should a business case be
built for
continuing sustainable innovation through a view of a full product lifecycle?
A. Purchase carbon offsets for energy used in manufacturing. B. Source cheaper, locally-grown raw materials. C. Extend customer journey maps to pre and post purchase.
Answer: C
Explanation: A business case for sustainable innovation should demonstrate how the
product creates value for both the company and the customers throughout its lifecycle,
from pre-purchase to post-purchase. Extending customer journey maps to include these
stages can help identify opportunities and challenges for enhancing the product experience
and reducing environmental impact. Purchasing carbon offsets or sourcing cheaper
materials may reduce some costs or emissions, but they do not address the full product
lifecycle or the customer perspective.
Question # 8
The brand team has spotted some customers sharing their personalized Cloud Kicks
footwear on social networks. The strategy designer wants to
invite these customers to a co-creation workshop for a new loyalty program being
developed.
What is a direct outcome of co-creating with customers?
A. Increased sales of custom footwear B. Increased adoption of the loyalty program C. Increased speed of the design process
Answer: B
Explanation: Co-creating with customers, especially those already engaged with the
brand, can lead to a loyalty program that resonates more closely with user needs and
preferences, increasing the likelihood of its adoption. This collaborative approach ensures
the program's features and rewards are aligned with what customers value most.
Question # 9
A strategy designer is facilitating a critique on a concept for their company’s new loyalty
program, and they're getting a lot of subjective feedback
representing personal opinions.
What is the most common reason for this, assuming good intent from all participants?
A. The critique does not have the night participants in the room; there are too manydominant personalities. B. The non-designers do not have the skills needed to give effective critique on designwork. C. The designer has not properly defined the guidelines for the critique session.
Answer: C
Explanation: Subjective feedback often occurs when the parameters of a critique are not
clearly established. Providing clear guidelines helps participants understand the context,
objectives, and specific areas where feedback is needed, focusing the discussion on
constructive and objective observations rather than personal preferences.
Question # 10
A strategy designer is facilitating a cross-functional critique on a concept for their
company’s new loyalty program.
What should the designer do to ensure all voices are heard, regardless of position?
A. Only collect written feedback from these who are comfortable providing it. B. Hold separate critiques so everyone feels comfortable speaking. C. Use a round-robin format, where everyone can share equally.
Answer: C
Explanation: A round-robin format ensures that each participant has an equal opportunity
to provide feedback, regardless of their role or seniority. This structured approach
promotes inclusivity and diversity of thought by giving all participants a voice in the critique
process.
Question # 11
Cloud Kicks is excited about a new customer self-service initiative, Within the stakeholder
team, a support manager has shared features they want to recreate from their previous; a
product manager wants to implement new features that were not available in their previous
system. There is a concern that conflicting demands may lead to organizational paralysis
on the project.
What should the strategy designer recommend to stakeholders to remediate risks?
A. Mop features between the two systems and let stakeholders prioritize, B. Revisit customer research to inform internal prioritization. C. Advise executive leadership to make the decision about priorities.
Answer: B
Explanation: Returning to customer research ensures that decisions are based on user
needs and insights, which can help reconcile internal differences by focusing on what
matters most to customers. This customer-centric approach can guide prioritization and
reduce the risk of organizational paralysis by aligning features with user demands.
Question # 12
A tech company that specializes in mobile app development is looking to innovate and launch a new app that helps users manage their mental health. The company’s target
audience is young adults aged 18-35.
What externa! factor might impact the strategy for this development?
A. HIPAA regulations B. Customer adoption C. Push notifications
Answer: A
Explanation: For a mobile app managing mental health, HIPAA (Health Insurance
Portability and Accountability Act) regulations are a crucial external factor. These
regulations govern the privacy and security of health information, which is especially
pertinent for apps handling sensitive mental health data. Ensuring compliance is essential
to protect user information and avoid legal issues.
Question # 13
Cloud Kicks (CK) works with various technology platforms built up over decades of
acquisitions. Each platform has a different level of design maturity, which creates a very
inconsistent user experience. To prioritize what to address first, CK needs to assess the
business impact.
Which method is typically used to Quantify design debt?
A. User interviews B. Heuristic analysis C. NPS or CSAT
Answer: B
Explanation: Card sorting is a user-centered design technique ideal for optimizing website
navigation. By involving end-users in organizing topics into categories that make sense to
them, card sorting helps uncover user mental models and preferences for information
architecture. This direct involvement ensures the revised navigation menu is intuitive and
user-friendly, addressing the issues users face in finding information.
Question # 14
A design team is working on the challenge: “How might we provide tools to enable
customers to resolve service issues by themselves rather than escalating to human
representatives?"
Which bot metrics should the strategy designer suggest to assess the impact of their work?
A. Customer satisfaction rate B. Total conversations C. Human takeover rate
Answer: A
Explanation: The customer satisfaction rate is a critical metric for assessing the
effectiveness of self-service tools in resolving issues. It measures users' satisfaction with
their interactions and outcomes, providing insight into the bot's impact on improving the
self-service experience and reducing the need for escalation.
Question # 15
Cloud Kicks has released a wearable device for athletes but struggles to find product
market fit. The design team begins an initiative to better understand user needs and
improve the device.
What should the strategy designer do to engage with internal stakeholders invested in the
project?
A. Assign specific tasks to each stakeholder so they each add something important to theproject, B. Survey stakeholders for insights and ideas, as their diverse perspectives are likely touncover unmet needs. C. Align stakeholders on what success for the looks like and throughout the project,
Answer: C
Explanation: Ensuring all stakeholders have a unified vision of success is crucial for
maintaining project alignment and momentum. Regular involvement and clear
communication about project goals and progress help keep stakeholders engaged and
supportive, fostering a collaborative environment.
Question # 16
During the ideation stage, a Cloud Kicks team developed a low fidelity prototype to help the company hone its strategy.
Which question should the strategy designer focus on next to ensure success?
A. Whet ere the team's technical capabilities to deliver on the solution? B. What are the assumptions about market conditions that would have to be true? C. What user experience success metrics should be included in the product?
Answer: B
Explanation: After developing a prototype, it's crucial to examine the underlying
assumptions about the market that need to hold true for the solution to succeed. This helps
in identifying potential risks and validating the strategy's alignment with market realities,
guiding further development and refinement.
Question # 17
Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers.
CK has arrived at a concept that meets its brief, but the developer remains skeptical.
Which approach should the strategy designer take to get the developer's support?
A. Persuade the developer's boss and product manager to lend their support to the project,and the developer will likely come around. B. Invite the developer to do their own research and come up with alternate potentialsolutions that meet the brief. C. Create a persuasive story about the concept focusing on what the developer caresabout and using their language.
Answer: C
Explanation: To gain the developer's support, crafting a compelling narrative that
resonates with their values and concerns is effective. This approach involves presenting
the concept in a way that aligns with the developer's interests and technical perspective,
facilitating understanding and buy-in.
Question # 18
A strategy designer at Cloud Kicks discovered a complex UX problem with its online
shopping platform and now needs to effectively describe the problem in the customer
context. This description should speak to the urgency of the problem, be a call-to-action for
others to be involved, and inspire
hope for change.
Which type of statement should the designer make?
A. Needs B. Challenge C. Mission
Answer: B
Explanation:
A challenge statement effectively articulates a complex UX problem by framing it in a way
that highlights its significance, encourages involvement, and inspires action. It positions the
issue as an opportunity for improvement, motivating the team to engage in finding solutions
and driving positive change.
Question # 19
At a 15-person stakeholder workshop, the Cloud Kicks’ design team shared three strategic
opportunities and discussed the insights that led to them. They were well-received, and the
leaders looked pleased. The design team then led a brainstorm on each opportunity.
What is the reason the strategy designer should recommend dot voting at this point?
A. Dot voting is the fastest way to prioritize and make decisions. B. Dot voting focuses conversation on a few ideas with the most importance to the group, C. Dot voting lets everyone know what the leaders believe to be the right answers.
Answer: B
Explanation: Dot voting is a democratic and quick way to gauge group consensus on the
most valued ideas. It narrows down numerous ideas to those most critical to the group,
facilitating focused discussions on priorities and driving alignment on strategic opportunities.
Question # 20
A financial technology company develops an app for wealth management firms and
receives initial success upon launch.
Which metric should be used to measure the longevity of the product and long-term growth
potential?
A. Annual app downloads B. Customer retention rate C. App sales over time
Answer: B
Explanation: The customer retention rate is a key metric for assessing the long-term
growth potential and sustainability of a product. High retention rates indicate that the
product continues to meet customer needs over time, contributing to a stable and growing
user base and reflecting the product's enduring value.
Question # 21
A project team at Cloud Kicks is under pressure to solve customer supply chain issues
across multiple locations. The strategy designer proposes they do some analogous
research.
What should the team look to study?
A. An organization outside of their industry that has solved unique but similar problems B. A creative setting outside of their office that provides more inspiration and activity C. complex system that their customers have experienced navigating successfully.
Answer: A
Explanation: Analogous research involves looking at solutions in different contexts or
industries to solve similar problems. For supply chain issues, studying how an unrelated
industry overcame comparable challenges can provide fresh insights and innovative
approaches, offering new perspectives on problem-solving.
Question # 22
Cloud Kicks is launching a new online store and wants to ensure the team follows an
ethical decision-making process and that the delivered
product does not accrue ethical debt.
Which methodology should be suggested?
A. Human-Centered Design B. Jobs to be Done Framework C. Consequence Scanning Workshop
Answer: C
Explanation: A Consequence Scanning Workshop is designed to anticipate and address
the potential impacts of technology projects, focusing on ethical considerations. It helps
teams identify and mitigate negative consequences, ensuring decisions contribute to
ethical outcomes and avoiding ethical debt.
Question # 23
Cloud Kicks wants to create a loyalty program to deepen the engagement of its customers. When evaluating ideas for this program, which criteria should strategy designers use?
A. Desirability, viability, and feasibility B. Novelty, privacy, and C. Competitive advantage, impact, and own ability
Answer: A
Explanation: When evaluating ideas for a loyalty program, considering desirability
(customer appeal), viability (business sustainability), and feasibility (practical
implementation) ensures a balanced assessment. These criteria help in selecting ideas that
are not only attractive to customers but also align with business goals and can be
realistically executed.
Question # 24
The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map
the key people who may influence or be impacted by the program.
Which mapping process should the designer use to achieve this goal?
A. Journey Mapping B. Service Mapping C. Ecosystem Mapping
Answer: C
Explanation: Ecosystem Mapping is an appropriate tool for identifying key stakeholders,
influencers, and entities that will interact with or be affected by the new loyalty program.
This method helps in visualizing the broader context and relationships within the program's
ecosystem, aiding in strategic planning and stakeholder management.
Question # 25
A strategy designer is planning a remote workshop with a team from their partner company
using a new digital collaboration tool. Many employees at the partner company have much
less experience with technology.
Which activity should ensure the workshop is accessible to all participants?
A. Conduct an in-person session with the partner company; collaboration is best whendone face-to-face. B. Ask a friend to test the tools first and give feedbeck on how user-friendly the activitiesare. C. Allow access to the tool ahead of time and make sure participants are familiar beforegetting started.
Answer: C
Explanation: Providing early access to digital collaboration tools and ensuring all
participants are comfortable using them before the workshop starts can enhance
accessibility and participation. This preparation helps level the playing field, especially for
those less experienced with technology, ensuring a productive and inclusive session.
Question # 26
After a series of interviews with key stakeholders, a strategy designer realizes the company
is duplicating efforts across internal teams, each creating similar programs for customer
engagement.
Which approach should the designer propose to create alignment?
A. Design sprint B. Journey mapping workshop C. Service blueprint workshop
Answer: C
Explanation: The best approach to create alignment among internal teams who are
duplicating efforts is to conduct a service blueprint workshop, as this helps map out the
current state of the service delivery across different touchpoints, channels, and actors, and
identify gaps, redundancies, and opportunities for improvement. A design sprint or a
journey mapping workshop may not be suitable for addressing the internal silos and
inefficiencies.
Question # 27
Cloud Kicks' product team is focused on a new business casual clothing line that they think
will account for over half of the company's revenue in the future.
Which trend should influence desirability the most?
A. Digital product passports' to help prevent counterfeiting B. Supply chain issues that delay product availability C. Hybrid work emphasizing the need for color and comfort
Answer: C
Explanation: The most influential trend for desirability in designing a new business casual
clothing line is hybrid work emphasizing the need for color and comfort, as this reflects the
changing preferences and expectations of customers in a post-pandemic world. Digital
product passports to help prevent counterfeiting or supply chain issues that delay product
availability are not trends that affect desirability directly, but rather trust and availability.
Question # 28
Cloud Kicks’ strategy designer is writing a challenge statement to inspire team ideation.
What should they avoid in the challenge statement?
A. Focusing on the root cause of current issues B. implying solutions to the challenge C. Basing the statement on a problem identified in research
Answer: B
Explanation: A challenge statement should define the problem space without suggesting
specific solutions, to encourage creative and open-ended ideation. Suggesting solutions
within the statement can limit thinking and prevent the exploration of diverse and innovative
ideas.
Question # 29
A strategy designer is pitching a vision presentation to their customer's lead to get final
approval for a new project. The lead is not comfortable or familiar with design thinking and has been distrustful of the process so far. Investing in this new initiative will put their
reputation on the line.
Which strategy should the designer employ to communicate the vision?
A. Ask each team member to present a few slides to signal the presentation is the result ofmany people's ideas and consensus. B. Ask the customer to participate in the presentation pitch the vision to their lead to signalbuy-i and shared ownership of the project work. C. Ask a master presenter to stand in on the project and deliver the vision; they know howto sway any hesitant executive
Answer: B
Explanation: Involving the customer in the presentation can demonstrate internal support
and shared commitment to the project, helping to alleviate the lead's concerns. This
collaboration can foster trust in the design thinking process and the project's potential
impact, facilitating approval.
Question # 30
Cloud Kicks has a complex manufacturing process that allows several factories to
contribute to the production of a custom footwear order. The
design team is asked to make a new, more efficient process to reduce the time between
order placement and delivery to customers.
Which approach should the team use?
A. Business process modeling B. Jobs to Be Done framework C. Customer journey mapping
Answer: A
Explanation: Business process modeling is the most suitable approach for redesigning a
complex manufacturing process. It allows for the visualization, analysis, and optimization of
the production workflow, identifying inefficiencies and opportunities for streamlining
operations to reduce lead times.
Question # 31
Cloud Kicks wants to improve its business model to be closer to its customers and provide
quantifiable improvements to business efficiency.
Which framework should be used to drive the success of the new business model?
A. Usable, Feasible, Cost-Effective B. Feasible, Viable, Impactful C. Desirable, Feasible, Viable
Answer: C
Explanation: The Desirable, Feasible, Viable framework is essential for ensuring a new
business model's success. It ensures the model is customer-centric (Desirable), technically
and organizationally achievable (Feasible), and financially sustainable (Viable), aligning the
innovation with customer needs, operational capabilities, and business objectives.
Question # 32
A strategy designer is working with a team to assess and prioritize potential opportunities
for an upcoming product release using the Design
Thinking methodology.
Which next step should the designer recommend to assist with prioritization?
A. Survey users and prioritize building their most desired features. B. Analyze the feature feasibility and let technology drive future designs. C. Test for desirability and refine ideas based on feasibility
Answer: C
Explanation: In the Design Thinking process, testing for desirability ensures that ideas
meet user needs and preferences. Refining these ideas based on feasibility takes into
account the practical aspects of implementation, ensuring that the prioritized opportunities
are both desirable to users and achievable by the team.
Question # 33
Cloud Kicks’ product team is working with the sales team to identify a new feature to add to
their next product release. A developer on the team believes it may be on an upcoming
Salesforce Release.
Which resource should be used to verify this?
A. Salesforce Lightning Design System Release Notes B. Salesforce Architects Product Roadmaps C. Salesforce Developer Release Notes
Answer: C
Explanation: Salesforce Developer Release Notes provide detailed information on
upcoming features and updates, including new functionalities that might be relevant to the
team's needs. Checking these notes can confirm whether the anticipated feature will be
part of a future Salesforce release, aiding in planning and decision-making.
Question # 34
Cloud Kicks (CK) is committed to making its new Commerce Cloud accessible to everyone.
Which consideration should CK make when delivering this solution?
A. Accessibility needs to be integrated throughout the entire project lifecycle. B. Integrated accessibility evaluation methodologies are not helpful in this context. C. Adequate accessibility measures make usability testing redundant.
Answer: A
Explanation: The consideration that CK should make when delivering this solution is that
accessibility needs to be integrated throughout the entire project lifecycle. Accessibility
refers to the design and development of products or services that are usable by everyone,
regardless of their abilities or disabilities. Accessibility needs to be considered and
incorporated from the beginning to the end of the project, not as an afterthought or a
separate process. This helps ensure that the solution meets the standards and guidelines
for accessibility, and provides a positive and inclusive experience for all users. References:
Cloud Kicks (CK) wants to make sure its customers understand the ion between its prod
and its goal of sustainable manufacturing.
CK initiates a project to integrate sustainable messaging into its commerce experience,
What should the strategy designer use to ensure the new sustainability messaging is
desirable to customers?
A. Journey mapping B. Customer interviews C. Content strategy
Answer: B
Explanation: Conducting customer interviews is a direct and effective method to ensure
that sustainability messaging resonates with customers. Through these conversations, the
strategy designer can gather insights into customer values and preferences, guiding the
development of messaging that aligns with customer expectations and enhances the
desirability of the brand's commitment to sustainable practices.
Question # 36
A strategy designer proposes a multi-step strategy to reach the ultimate goal of making
Cloud Kicks a net-zero company. The first step includes analyzing emissions and
integrating data-driven insights into operational planning to reduce the carbon footprint of
logistics. Each subsequent step builds on prior work and increases measurable progress
until the goal is reached.
Which tool should the designer use to connect short-term efforts with long-term impact
goals?
A. Impact ladder B. Project plan C. Service blueprint
Answer: A
Explanation: An impact ladder is a strategic tool used to map out the connection between
short-term actions and long-term goals. It helps in visualizing how initial steps, such as
reducing emissions in logistics, contribute to the overarching objective of achieving netzero
status, ensuring that each phase of the strategy builds towards the ultimate goal.
Question # 37
A strategy designer is presenting the results of a design sprint including sketches of new
concepts for an upcoming release. Several business stakeholders were not aligned on the
priorities driving the design sprint outcomes and spent the meeting arguing about new
directions in which they would like to take the product.
What should the strategy designer do to gain alignment?
A. Refine the ideas to a higher fidelity so the stakeholders get a better sense of the vision, B. Share research insights to build a deeper understanding and urgency around theproblems to solve. C. Add the stakeholders’ ideas and agree to pursue both; it is more important to keep thepeace on the team.
Answer: B
Explanation: Grounding discussions in user research insights can refocus stakeholder
conversations on user needs and the underlying problems the project aims to solve. This
approach can help align stakeholders by emphasizing the importance of addressing these
user-centered issues, moving beyond personal preferences or directions.
Question # 38
Cloud Kicks’ stakeholders da strategy designer to help with their business goal of reducing
support costs. After a series of interviews, the designer recommends self-service in
Experience Cloud as a way to address the goal.
Which capability should drive self-service in Experience Cloud?
A. @ Allowing customers to see their open cases B. Exposing their knowledge base to customers C. Providing dashboards of orders to customers
Answer: B
Explanation: Exposing a knowledge base to customers in Experience Cloud allows for
effective self-service by providing easy access to information, solutions, and guidance. This
capability empowers customers to resolve their inquiries independently, contributing to the
reduction of support costs by decreasing the demand on direct support channels.
Question # 39
When a strategy designer creates an empathy map based on research insights, their deep
understanding of the customer drives which outcome?
A. Viability B. Feasibility C. Desirability
Answer: C
Explanation: When a strategy designer creates an empathy map based on research
insights, their deep understanding of the customer drives desirability as an outcome.
Desirability is the degree to which a product or service meets or exceeds the expectations,
needs, and desires of the customers. By creating an empathy map, a strategy designer can
gain a holistic and empathetic view of the customer’s thoughts, feelings, actions, and pain
points. This can help the designer create solutions that are more attractive, satisfying, and
meaningful for the customers. Viability and feasibility are not driven by empathy maps, as
they relate to the business and technical aspects of a solution.
Question # 40
Cloud Kicks has uncovered a trend in parents and children wearing similar, coordinated
fashion. A strategy designer is scoping a project to explore the potential of this opportunity.
When
should families be invited to co-create with designers?
A. Concepting B. Roadmapping C. Prototyping
Answer: A
Explanation: The best time to invite families to co-create with designers for a new
footwear line is during the concepting phase, as this helps generate and validate ideas that
meet the user needs and preferences, and foster user engagement and loyalty.
Roadmapping or prototyping may not be suitable for co-creation, as they are more focused
on planning and testing the solution.
Question # 41
A strategy designer collaborated with the product design team at Cloud kicks and is now
coming to the end of their discovery. Which technique should be used to frame the design
challenge
on the right problems?
A. Design "For an optimal experience..." questions. B. Construct "How might we..." questions. C. Create "As a user, I should..." questions.
Answer: B
Explanation: The technique that should be used to frame the design challenge on the right
problems is to construct “How might we…” questions. “How might we…” questions are a
way to reframe problems into opportunities for innovation. They are open-ended, optimistic,
and user-centered, and they help define the scope and direction of the design project.
Designing “For an optimal experience…” questions or creating “As a user, I should…”
questions may not be effective for framing the design challenge, as they may imply or limit
potential solutions.
Question # 42
Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a
strategy
designer to partner with the manufacturing team to look for opportunities to improve on its
sustainability goals.
What should the designer do to build and rationalize a case with this new team?
A. Meet with the manufacturing team and give them feasible solutions. B. Analyze internal systems through the lens of environmental risk. C. Present research on climate change to the manufacturing team
Answer: B
Explanation: The best way to build and rationalize a case with a new team on
sustainability goals is to analyze internal systems through the lens of environmental risk, as
this helps identify opportunities and challenges for improvement and aligns with the
corporate value of sustainability. Meeting with the team and giving them feasible solutions
or presenting research on climate change may not be persuasive or relevant enough for
the team.
Question # 43
In listening to its customer and influencers Cloud Kicks (CK) identifies a design opportunity
to create a more sustainable sneaker Which additional topics should CK consider before
framing the
design challenge as a How Might We question?
A. Shareholder priorities and design team capabilities B. Potential market sire and supply chain costs C. Business drivers and signals of success
Answer: B
Explanation: The additional topics that Cloud Kicks should consider before framing the
design challenge as a How Might We question are potential market size and supply chain
costs, as these help evaluate the viability and feasibility of the design opportunity.
Shareholder priorities and design team capabilities or business drivers and signals of
success may not be relevant or important for framing the design challenge.
Question # 44
Cloud Kicks' (CK) product teams are well-led, productive, and meet their KPIs. However,
the
teams tend to become siloed and focused on their individual team priorities, occasionally
leaving
CK's customer experience fragmented.
Which tool should CK's strategy designer recommend to grow and nurture crossdepartmental
collaboration?
A. V2MOM with shared methods. B. Roadmap of cross-product features C. Annual leadership summit
Answer: A
Explanation: The best tool to grow and nurture cross-departmental collaboration is
V2MOM with shared methods, as this helps align the teams around a common vision,
values, methods, obstacles, and measures. A roadmap of cross-product features or an
annual leadership summit may not be enough to foster ongoing collaboration and communication.
Question # 45
Cloud Kicks (CK) designs innovative footwear for site athletes. Manufacturing the footwear
is possible but expensive.
What should CK focus testing efforts on to determine whether to produce at scale?
A. Novelty, privacy, and potential to go viral B. Competitive advantage, impact, and own ability C. Desirability, viability, and feasibility
Answer: C
Explanation: The best focus for testing efforts to determine whether to produce a product
at scale is desirability, viability, and feasibility, which are the three key dimensions of
design thinking that evaluate whether a product is desirable for users, viable for business,
and feasible for technology. Novelty, privacy, and potential to go viral or competitive
advantage, impact, and own ability are not comprehensive enough to cover all aspects of
design thinking.
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