Salesforce Marketing-Cloud-Consultant Question Answers

Question # 11

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data
 across three data extensions: Customers, Orders, and Products. How should the consultant facilitate this within Contact Builder? 
 

A. Create three distinct Attribute Groups that link each data extension directly to Contacts. 
B. Create three distinct Attribute Groups that link Customers to Contacts, Orders toCustomers, and Products to Orders. 
C. Create a single Attribute Group that links Contacts to Customers, Orders to Products,and Products to Customers. 
D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers,and Products to Orders. 

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Question # 12

What is a correct statement about Send Log data? Choose 3 answers 
 

A. Can be accessed via Query activities. 
B. Can be incorporated into standard reports. 
C. Can be stored for a set period of time. 
D. Can be added to a standard data view. 
E. Can be included in measures and filters. 

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Question # 13

A customer frequently holds seminars and other events to interface with their customers. They plan to do the following: *Use SmartCapture forms to write data into event registration data extensions. *Cross-reference the records in each registration data extension with corresponding invitation email sends. *Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration. Which skill is needed to build an efficient solution? 
 

A. AMPscript 
B. SQL 
C. HTML 
D. CSS 

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Question # 14

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application? 
  

A. Create a new Attribute Group referencing all email address fields in Data Designer. 
B. Create a new Import to populate subscriber email addresses into All Subscribers. 
C. Add all email address fields into the Mobile Application and Predictive IntelligenceApplications. 
D. Add all email address fields into the Contact Configuration screen in the correct order 

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Question # 15

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement? 
 

A. All Subscribers, since these are synchronized in real time 
B. Import from Salesforce Report in Automation Studio 
C. Event Data from the Entry Event in Journey Builder 
D. Synchronized Data Extensions with a filter 

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Question # 16

Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values. Which data type should they use for the Order ID field? 
 

A. Number 
B. Text (15) 
C. Decimal (15,0) 
D. Decimal (15,2) 

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Question # 17

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process. How should the consultant meet this requirement? 
 

A. Create a Salesforce Data Extension for the user to select during a Guided Send. 
B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud. 
C. Create data validation rules for the integrated user in Sales Cloud. 
D. Add custom links to the page layouts in Marketing Cloud 

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Question # 18

A company is hosting a series of events and wants its customers who register to enter into a journey. Which two methods are viable configurations for entry? Choose 2 answers 
 

A. A form hosted on the company website that fires the entry event via REST API. 
B. A Smart Capture form hosted in CloudPages that updates a Profile attribute. 
C. A Smart Capture form hosted in CloudPages that populates the entry source. 
D. A form hosted on the company website that fires the entry event via SOAP API. 

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Question # 19

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber data extension. What skill set should the customer team have for this solution to be viable? 
 

A. HTML 
B. SSJS 
C. AMPscript 
D. SQL 

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Question # 20

A mobile contact is not receiving SMS messages sent via MobileConnect. In which two ways could a consultant troubleshoot this issue? (Choose 2 answers) 
 

A. Ensure the contact is subscribed to the correct keyword. 
B. Check the contact is subscribed to the correct short or long code. 
C. Check the contact opt-in status in All Subscribers. 
D. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.

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