A customer needs to implement an
automated Continuous Integration and Continuous Development (CI/CD)
workflow where developers will work on their own Developer orgs to
configure different OmniScripts. The developers then need to migrate the
changes they have done to a sandbox that will be used for testing
before promoting changes to Production.Which tool should
developers use to automate the migration of OmniStudio DataPacks and
Salesforce metadata within the Media Cloud orgs?
A. IDX Build Tool B. IDX Workbench C. Backup and Restore Automation
D. Data Loader
Correct Answer:
A. IDX Build Tool
Here's why:
The IDX Build Tool is a command-line interface (CLI) designed for automating the migration of
OmniStudio DataPacks and Salesforce metadata across orgs. It is ideal for CI/CD pipelines because it:
Integrates with tools like Jenkins, GitHub Actions, and Azure DevOps
Supports scripted deployments and version control
Handles OmniScripts, Integration Procedures, and DataRaptors efficiently
This makes it the go-to tool for scalable, automated deployments in Media Cloud environments where OmniStudio is used.
Why not the others?
B. IDX Workbench: Great for manual, UI-based migration, but not for CI/CD automation.
C. Backup and Restore Automation: Focuses on data recovery, not metadata or OmniStudio asset deployment.
D. Data Loader: Used for record-level data transfer, not metadata or OmniStudio components.
Question # 12
A System Administrator of an
advertising publishing company that uses Advertising Sales Management
(ASM) is going through the migration from source org to target org.During the migration, the System Administrator runs into an error related to permissions and licenses on the target org.Which two reasons could have caused the error?Choose 2 answers
A. The target org does not have the required platform license definitions and add-on licenses. B. The source org does not have the required platform license definitions and add-on licenses. C. The System Administrator user profile on the target org
does not have the required permission set licenses or add-on licenses.
D. The target org does not have the necessary integration procedures and Data Raptors.
Correct Answers:
A. The target org does not have the required platform license definitions and add-on licenses
C. The System Administrator user profile on the target org does not have the required permission set licenses or add-on licenses
Here's why:
A: When migrating Advertising Sales Management (ASM) configurations, the
target org must include all the required platform and add-on licenses
(such as Media Cloud, Industries CPQ, etc.). Missing these leads to permission set validation errors.
C: The System Administrator must be assigned the appropriate
Permission Set Licenses (PSLs). Without these, permission set assignment and
metadata deployment will fail.
Why not the others?
B: If the source org didn’t have the licenses, the metadata wouldn’t exist to migrate.
So this wouldn’t trigger a migration error.
D: While missing Data Raptors or Integration Procedures might cause functional issues,
they wouldn’t cause a license or permission-related error during deployment.
Question # 13
When creating a Digital Ad Sales
Media Proposal, which object mapping is used to link one show with
multiple ad space formats during the catalog design?
A. Ad Space Specification (One-to-One) B. Ad Space Creative Size Type (One-to-One) C. Ad Space Creative Size Type (One-to-Many)
D. Ad Space Specification (One-to-Many)
Correct Answer:
D. Ad Space Specification (One-to-Many)
Here's why:
In Salesforce Media Cloud, when designing a Digital Ad Sales Media Proposal, the Ad Space Specification object is used to define a specific place (like a show or media channel) where ads can be served.
This object can be linked to multiple ad space formats—such as banners, video slots, or interstitials—through a one-to-many relationship.
This setup allows a single show or media content to support a variety of creative formats, enabling a more flexible and scalable catalog design.
Why not the others?
A. Ad Space Specification (One-to-One): Too restrictive—doesn’t support multiple formats per show.
B. Ad Space Creative Size Type (One-to-One): Defines compatibility between a specific ad space and a single creative size—not suitable for mapping one show to many formats.
C. Ad Space Creative Size Type (One-to-Many): Helps define format compatibility but isn't the key mapping object to link shows with ad formats.
Question # 14
A large media company is using
Salesforce Industries to model Digital Advertising products. These
products have a common set of characteristics.Which pair of Media Cloud items would a Product Manager use to most efficiently create the products for the sales users to sell?
A. Use a Product Family for those products. B. Use an Object Type and assign Attributes. C. Use a Standalone Product and add Attributes.
D. Clone an existing ad product and assign Attributes.
Answer: B
Here's why:
In Salesforce Media Cloud, especially when modeling Digital Advertising products with shared characteristics, the most efficient and scalable approach is to define an Object Type and assign Attributes to it. This allows Product Managers to:
Standardize product definitions across multiple offerings
Reuse attribute sets (like ad format, duration, placement, etc.)
Accelerate product creation by applying the Object Type template
Ensure consistency in how products are configured and sold
This method aligns with Enterprise Product Catalog (EPC) best practices.
Why not the others?
A. Product Family: Helps with categorization and reporting, but doesn’t define product behavior or characteristics.
C. Standalone Product + Attributes: Works, but lacks efficiency when managing multiple similar products—it’s more manual.
D. Clone and assign Attributes: Not scalable and prone to errors or inconsistencies over time.
Question # 15
A B2B advertising publishing
company is exploring Salesforce to manage its advertising sales
business. They require Sales Representatives and Media Planners to sell
their digital ad products with targeting selections for geo targeting,
day/time targeting, content targeting, and user's OS targeting.Which type of targeting is available with Media Cloud?
A. Content Targeting B. Day/Time Targeting C. Geo Targeting
D. User's OS Targeting
Answer: B Explanation:Salesforce Media Cloud, specifically through Advertising Sales Management, supports several types of targeting categories. According to Salesforce documentation, the recommended targeting categories include:
Geo Targeting
Day and Time Targeting
OS (Operating System) Targeting
Audience Targeting
However, Content Targeting is not listed as a standard or recommended targeting category in Media Cloud's native capabilities.
So while Geo, OS, and Day/Time targeting are all supported, the question asks which one is available—Day/Time Targeting is a safe and correct choice based on the standard targeting categories provided by Salesforce Media Cloud.
Let me know if you want to explore how these targeting segments are configured or imported using the Targeting Data Import app. It’s a pretty neat process.
???? Why Not the Others?
A. Content Targeting and C. Geo Targeting are available in Media Cloud’s Advertising Sales Management for organizing segments and categories help.salesforce.comsalesforceben.com+5developer.salesforce.com+5trailhead.salesforce.com+5—but they aren’t unique capabilities of "Media Cloud" itself, they come via integrations and generic targeting features.
D. User's OS Targeting is not supported in Media Cloud. That's typically a technical targeting feature handled by DSPs or ad servers, not natively managed within Salesforce's Media Cloud
Question # 16
A publishing company has been
using media cloud decides that thhey want to use marketing cloud
intelligence for analytics. However, there is an outh 2.0 authentication
issue when attempting to set up data stream setup in marketing cloud
intelligence. Where should a consultant go within Salesforce to ensure
that the settings in marketing cloud intelligence are set up correctly?
A. custom metadata B. named credential C. connected app
D. aut.Provider
Answer: C Explanation: When dealing with OAuth 2.0 authentication issues in Salesforce—especially in the context of Marketing Cloud Intelligence (formerly Datorama)—the Connected App is the central place where OAuth settings are configured. This includes:
Client ID and Client Secret generation
Callback URLs
OAuth scopes and permissions
IP relaxation policies
Token expiration settings
If the authentication is failing during data stream setup, it's likely due to misconfigured or missing settings in the Connected App that Marketing Cloud Intelligence is trying to use to authenticate with Salesforce or another system.