Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes them. Which marketing practice should the associate apply?
A. Include personal data for the customer to easily access. B. Utilize first-party data to personalize the customer experience. C. Promote products that the customer might be interested in.
Answer: B Explanation: When building trust with customers through an onboarding campaign, it'sessential to create a personalized experience that makes new customers feel valued andunderstood. Utilizing first-party data—information directly collected from customers throughtheir interactions with the brand—enables the associate to tailor the onboarding experience
Question # 32
Which key allows marketers to manage customers subscribed to multiple channels as one unique profile?
A. Primary Key B. Contact Key C. API Key
Answer: B Explanation: In Salesforce Marketing Cloud, the Contact Key serves as a unique identifierfor each customer across multiple channels, allowing marketers to manage and recognizeindividual customers as a single unique profile regardless of how many channelstheyinteract with. This is crucial for maintaining a unified view of the customer and ensuringthat marketing efforts are coherent and consistent across different touchpoints.The Contact Key enables a holistic approach to customer data management, supportingtargeted and personalized marketing efforts across various channels, including email,b mobile, social media, and more.References: Salesforce Marketing Cloud documentation on Contact Management clearlyoutlines the role and importance of the Contact Key in managing customer profiles andensuring a unified approach to cross-channel marketing.
Question # 33
A marketing associate at Northern Trail Outfitters (NTO) notices the number of hard bounces increased after the most recent send. Recently, NTO: • Updated its Commercial Send Classification • Incorporated a list of additional contacts gathered from an industry event into a sendable data extension • Tested new subject lines in its email campaigns What is causing the high bounce rate?
A. The newly added contacts had NOT given consent for email marketing. B. Some newly added contacts' email addresses were invalid. C. The updated subject lines triggered spam alerts and the emails were flagged as junk.
Answer: B Explanation: The increase in hard bounces experienced by Northern Trail Outfitters (NTO)after incorporating a new list of contacts from an industry event is most likely due to someof the newly added contacts having invalid email addresses. Hard bounces typically occurwhen an email address is incorrect, nonexistent, or has been deactivated. When a list isnewly integrated into a sendable data extension without thorough validation or cleaning,there's a higher likelihood that it contains email addresses that are no longer valid, leadingto an increase in hard bounces.It's essential for marketing teams to perform email address validation and list cleaning,especially when incorporating new lists from external sources like industry events, tomaintain email deliverability and sender reputation.References: Best practices in email marketing stress the importance of maintaining listhygiene by regularly validating and cleaning email lists to minimize hard bounces and ensure effective communication with the audience.
Question # 34
A marketing associate at Northern Trail Outfitters wants to send the final copy of the email in Content Builder to a group of 25 stakeholders. However, when they try to select the data extension in the Preview and Test section, the data extension is not visible. What is the reason the associate cannot see the data extension?
A. The data extension has the Is Testable flag unchecked. B. The data extension is empty and cannot be used for testing. C. The associate has insufficient user permissions to perform a test send.
Answer: A Explanation: If a marketing associate at Northern Trail Outfitters is unable to see a dataextension in the Preview and Test section when trying to perform a test send of an email inContent Builder, it could be because the data extension has the "Is Testable" flagunchecked. In Salesforce Marketing Cloud, data extensions can be configured with variousproperties, including the "Is Testable" flag, which determines whether the data extension isavailable for use in test sends and previews.If this flag is not enabled for a specific data extension, it will not appear as an option in thePreview and Test section, preventing associates from selecting it for test sends. Enablingthis flag on the data extension's properties allows it to be used for testing and previewingemail content.References: Salesforce Marketing Cloud documentation on data extensions providesinsights into the properties and configurations of data extensions, including the "IsTestable" flag and its impact on the availability of data extensions for test sends andpreviews.
Question # 35
Northern Trail Outfitters wants to ensure its subscribers receive communications that best fit their needs and wants. Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?
A. Global Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe B. Global Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe C. State Level Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
Answer: B Explanation: In Salesforce Marketing Cloud Engagement, there are several mechanismsthrough which a subscriber can opt-out or unsubscribe from receiving communications,ensuring that communications are aligned with their preferences and needs. The optionsinclude:Global Unsubscribe: When a subscriber chooses to globally unsubscribe, they areopting out of all communications from the organization across all channels withinMarketing Cloud. This is a comprehensive opt-out option that affects all marketinglists and data extensions associated with the subscriber.Universal Unsubscribe: Similar to the global unsubscribe, a universal unsubscribeimpacts the subscriber's status across multiple channels and lists, ensuring theydo not receive unwanted communications from the organization.Data Extension Unsubscribe: This option allows subscribers to unsubscribe fromspecific communications tied to a particular data extension without affecting theirsubscription status in other lists or data extensions. This granularity enablessubscribers to tailor their communication preferences more precisely.These unsubscribe options are part of Salesforce Marketing Cloud's commitment torespecting subscriber preferences and adhering to best practices in email marketing andcommunications.References: Salesforce Marketing Cloud documentation provides detailed explanations ofdifferent unsubscribe mechanisms, highlighting their functionalities and best practices formanaging subscriber preferences and compliance.
Question # 36
Northern Trail Outfitters wants to ensure its subscribers receive communications that bestfit their needs and wants. Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?
A. Global Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe B. Global Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe C. State Level Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
Answer: B Explanation: In Salesforce Marketing Cloud Engagement, there are several mechanismsthrough which a subscriber can opt-out or unsubscribe from receiving communications,ensuring that communications are aligned with their preferences and needs. The optionsinclude:Global Unsubscribe: When a subscriber chooses to globally unsubscribe, they areopting out of all communications from the organization across all channels withinMarketing Cloud. This is a comprehensive opt-out option that affects all marketinglists and data extensions associated with the subscriber.Universal Unsubscribe: Similar to the global unsubscribe, a universal unsubscribeimpacts the subscriber's status across multiple channels and lists, ensuring theydo not receive unwanted communications from the organization.Data Extension Unsubscribe: This option allows subscribers to unsubscribe fromspecific communications tied to a particular data extension without affecting theirsubscription status in other lists or data extensions. This granularity enablessubscribers to tailor their communication preferences more precisely.These unsubscribe options are part of Salesforce Marketing Cloud's commitment torespecting subscriber preferences and adhering to best practices in email marketing andcommunications.References: Salesforce Marketing Cloud documentation provides detailed explanations ofdifferent unsubscribe mechanisms, highlighting their functionalities and best practices formanaging subscriber preferences and compliance.
Question # 37
The marketing team at Cloud Kicks wants to easily report the average open rate across all email sends from journeys this month. What should a marketing associate use to retrieve this information?
A. Analytics Builder Reports B. Intelligence Reports Email Dashboard C. Journey Analytics in Journey Builder
Answer: A Explanation: To easily report the average open rate across all email sends from journeyswithin a specific timeframe, such as a month, a marketing associate at Cloud Kicks shouldutilize Analytics Builder Reports in Salesforce Marketing Cloud. Analytics Builder offersasuite of reporting and analysis tools, including pre-built and customizable reports that can aggregate performance metrics across multiple sends and journeys.By accessing and configuring the appropriate reports within Analytics Builder, the associatecan compile and analyze email engagement metrics, such as open rates, to gain insightsinto the overall performance of their email marketing efforts over the designated period.References: Salesforce Marketing Cloud's Analytics Builder documentation providescomprehensive information on the range of available reports and analytics tools, includinginstructions on how to access and customize reports to meet specific reporting needs, suchas tracking average open rates across journeys.
Question # 38
A marketing associate is tasked with making changes to an existing journey by reordering the emails it contains. How should the associate meet this requirement?
A. Create a new journey version. B. Create a new journey. C. Copy the existing journey.
Answer: A Explanation: When a marketing associate needs to make changes to an existing journeyin Salesforce Marketing Cloud, such as reordering the emails it contains, the recommendedapproach is to create a new version of the journey. This feature allows for modifications tobe made while preserving the original journey structure and performance data. Creating anew journey version enables the associate to make necessary adjustments, test thechanges, and then activate the new version without disrupting the existing journey's flow orperformance.This method ensures a smooth transition and allows for comparison between differentjourney versions, facilitating continuous improvement and optimization.References: Salesforce Marketing Cloud's Journey Builder documentation providesguidance on managing journey versions, including how to create new versions toimplement changes or test new configurations within an existing journey framework.
Question # 39
Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups. Which method helps to minimize bad data?
A. Double opt-in confirmation B. Mobile SMS keyword opt-in confirmation C. Smart capture opt-in confirmation
Answer: A Explanation: A double opt-in confirmation process is a method used to ensure the highestquality of contact information by requiring new email signups to confirm their subscriptionthrough a secondary confirmation step, typically via a confirmation email. This processhelps to minimize bad data by verifying that the email address provided is valid, active, and accessible by the intended recipient. It also helps to ensure that the individual truly intendsto subscribe, thereby enhancing the quality of the email list and reducing the likelihood ofspam complaints or undeliverable emails.
Question # 40
A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder. Which method should the associate use to send the email?
A. Create a Single Send journey with two activities; the first to create a new contact for thestakeholder and the second to send out the email. B. Add the stakeholder's email address to a Triggered Send data extension and configurea one-off Triggered Send. C. Generate and preview the email in Email Studio, and manually enter the stakeholder'semail address and send a test.
Answer: C Explanation: To send a test email to a specific stakeholder, the most direct andstraightforward method is to generate and preview the email in Email Studio, then manuallyenter the stakeholder's email address and send a test. This approach allows for a quickand efficient way to ensure that the email appears as intended before sending it out to thebroader audience. It is a common practice for reviewing email designs and content withstakeholders.