A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?
A. Ensure that the consultant has the required permission sets and licenses
B. complete the post install tasks for salesforce insustries communications, media, andenergy
C. raise a support ticket to enable the required permissions
D. go to setup and click on validaate in the latest release
A publishing company receives a request for a proposal (RFP) from a home store to advertise their brands - Electro and Furnito. How should a consultant model the home account?
A. create an account for home with advertiser record Type and create Accounts for Electroand Furnito with brand record Type
B. create an Account for Home with two Contacts – Electro and Furnito
C. create Accounts for Home, Electro, and Furnito and associate using the parent-childrelation
D. create Accounts for Home, Electro, and Furnito with Advertiser Record Type
During proposal line item creation, a consultant needs to able to select a value for a picklist type attribute. Which non-overridable behaviour must the consultant select during the assignment to the parent object type?
A. is not Assetizable
B. Run-time Configurable
C. is Not Translable
D. is Encrypted
An administrator is mapping a user to media cloud personas. In the current role, the user builds media plans from request for proposals, reviews past performance to ain insight, and proposes proactive solutions. To which persona should the user be mapped?
A. media planner
B. ad ops
C. designer
D. yield manager
A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?
A. create a new salesforce object for the digital ad products specifications, link that objectto the product2 object, and configure the required products using the product page layout
B. create the required characteristics of the productsusingthe product page layout
C. configurea product using product designer and associate the product to an ad spacespecification
D. configure an OmniScript that will retrieve the products from google Ad Manager and willbe used in sales processes
In digital ad sales, which set of objects does a consultant need to configure and how many records are needed under the object to form a relationship where one program is shown on five mobile apps?
A. media content title: five(program), media channel: five (app), product: one
B. media content title: one(program), media channel: one (app), product: five
C. media content title: one(program), media channel: five (app), product: five
D. media content title: five(program), media channel: five (app), product: five
A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?
A. which types of ad products are included in media plans?
B. which ad servers does the system need to connect to forcampaign booking?
C. which type of marketing automation system is in use?
D. what are the dimensions for all digital ad formats for the publisher?
A b2b advertising publishing company is exploring salesforce to manage its advertising sales business. They require an ad ops persona to be created. Which two managed permission sets should a consultant add to the ad ops persona?
A. OmniStudioAdmin
B. MediaCloudRuntime
C. Media Cloud Base User
D. OmniStudioUser
While integrating the media plan with ad servers some of the integrations need to be configured as synchronous interfaces. Which two options should be configured as bidirectional synchronous interface?
A. activate campaign in ad server
B. campaign reporting from ad server
C. campaign performance feed to CPQ
D. check ad inventory in ad server
A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?
A. media channel
B. ad space specification
C. ad creative
D. media plan placements