Salesforce Marketing-Cloud-Personalization Question Answers

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Question # 1

What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

A. Recipe
B. Attribute
C. Survey
D. Promotion

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Question # 2

What are the two main functions of the Event API? (select 2)

A. Capture user attributes and actions
B. Process GDPR data or deletion requests
C. Return campaign responses
D. Bulk load external campaign data

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Question # 3

Which data feed integrates external system data into a user's profile leveraging identity attributes?

A. Interaction Feed
B. Catalog Feed
C. User Feed
D. Identity Feed

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Question # 4

Which data feed integrates purchase data into a profile in interaction studio?

A. Interaction feed
B. Conversion feed
C. Transaction feed
D. Catalog feed

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Question # 5

Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

A. Einstein recipes
B. Catalog items
C. Promotion
D. Einstein Decision

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Question # 6

How does IS define web template?

A. A repeatable framework used to create a web campaign
B. A google Chrome Extension
C. The events and behavior of what will be captured on the websites
D. An area on your site that a developer has configured.

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Question # 7

What are the components of an Marketing Cloud Personalization web campaign?

A. Email capture, homepage, and product requisite
B. Affinity, infobar, and attribution window
C. Configured recipe, visitor profile, and content window
D. Experience, template, and content zone

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Question # 8

In which two locations in the pageType definition can a developer pass in attributes

A. Listeners
B. cashdom
C. Ismatch
D. onActionEvent

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Question # 9

What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

A. Exclusion
B. Ingredients
C. Booster
D. Variation

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Question # 10

Which global template do you select and customize to provide product recommendations on the homepage?

A. InfoBar with CTA
B. Einstein Product Recommendations
C. Einstein Content Recommendations
D. Banner with CTA

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Question # 11

A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose? 
 

A. Theoption to exclude anonymous fields on a segment export
B. The option to include all custom fields on a segment export
C. The option to include built-in fields on a segment export
D. The option to send segment data to Marketing Cloud

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Question # 12

If you want to compare the completion of two objectives based on a filter, what report would you use?

A. Visitor behaviour report
B. Referring sources report
C. Goal completion report
D. Goal comparison report

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Question # 13

What three things does a developer code in web template?

A. Campaign qualification rules
B. HTML and CSS for controlling appearance
C. Client side instructions for rendering
D. Set the control group percentage
E. Defining what can be configured in a campaign

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Question # 14

Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

A. Catalog Items
B. Promotions
C. Einstein Recipes
D. Einstein Decisions

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Question # 15

What can you learn from segment compare on the segment detail tab?

A. To understand view time purchases attributes revenue by category
B. To compare users, engagement activity and other actions across segments displayed
C. To view individual users that are part of the segment
D. To understand what campaign use the segment for targeting

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Question # 16

How many times can a visitor accomplish a goal in interaction studio?

A. It varies depending on the setup of the goal segment
B. Each time a visitor leaves and rejoins the goal segment
C. Only once for all time
D. No more than twice or the goal completion will no longer be counted

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Question # 17

What two fields can a web developer specify for defining a Content Zone? Choose 2 answers

A. The CSS selector of the DOM element.
B. The associated page type
C. The dimensions of the Content Zone.
D. The name of the Content Zone.

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Question # 18

What qualifies a web vistor to see any experience of a Web Campaign? 
 

A. Einstein Recipe Ingredients
B. Campaign Targeting Rules
C. Email Campaign Rules
D. Einstein Next Best Action

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Question # 19

How often does interaction studio poll the sftp for new files for ingestion?

A. Immediately
B. Hourly
C. Daily
D. Every 15 minutes

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Question # 20

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

A. Co-Buy
B. Co-Browse
C. Trending
D. SmartBundle

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Question # 21

Which user attribute data types are supported in the identity system?

A. String and integer
B. Multistring
C. String
D. String and Multistring

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Question # 22

When should you define goals and filters?

A. After launching a campaign that you want to measure against a goal or filter
B. Over time, when you have something new you want to meausure
C. When you are reviewing campaign statistics for a published campaign
D. Before launching a campaign that you want to measure against a goal or filter

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Question # 23

Which development language is used to code the sitemap?

A. Python
B. Javascript
C. jQuery
D. Ampscript

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Question # 24

What are two ways to populate the interaction studio catalog? [check]

A. ETL Feed
B. Third-party integration
C. Web sdk
D. Email pixel

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Question # 25

The sitemap provides the functionality that enables IS to identify which three items?

A. Page types
B. content zones
C. attributes
D. campaign
E. Templates

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Question # 26

What are three areas a business user can apply custom catalog dimensions?

A. Template filtering
B. Segmentation
C. Reporting
D. Recipe exclusions and boosting
E. Campaign targeting

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Question # 27

Where can a developer access pre-built Global Templates?

A. View List Template option in the Launcher
B. From the Templates list when building a campaign
C. From code examples in developer docs
D. Templates menu under the web Campaign menu in the UI

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Question # 28

What are IS machine learning powered algorithms called?

A. Machine Learning Tools
B. Einstein Recipe
C. Einstein Decisions
D. Data Science Workbends

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Question # 29

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A. Use a segment to setup a filter, then use the filter in campaign statistics
B. Use a segment to set a global goal
C. Use a segment to specify certain actions, which can be set as the goal for a campaign
D. Use engagement compare functionality to see the differences in key metrics and behaviours

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Question # 30

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

A. Real-time
B. 15 minutes
C. 1 hour
D. 30 minutes

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Question # 31

During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?

A. Datasets
B. Site Architecture
C. ETL Feeds
D. Attribute Model
E. Site Catalog

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Question # 32

Which ingredient shows a vistor products or content based on a "people like me" algorithm?

A. Similar Items
B. Trending
C. Collaborative Filtering
D. Co Browser

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Question # 33

What three components are defined by the developer in the Sitemap?

A. Page Types
B. Events
C. Promotions
D. Campaigns
E. Content Zones

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Question # 34

What are two ways to populate the Marketing Cloud Personalization catalog?

A. Email Pixel
B. Third-party Integration
C. ETL Feed
D. Web SDK

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Question # 35

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

A. Co-Buy
B. Similar Items
C. Trending
D. Co-Browse

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Question # 36

What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

A. Exclusion
B. Ingredient
C. Variation
D. Booster

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Salesforce Marketing-Cloud-Personalization Frequently Asked Questions