Salesforce Marketing-Cloud-Personalization Question Answers

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Question # 1

Which data feed integrates external system data into a user's profile leveraging identity attributes? 

A. Interaction Feed
B. Catalog Feed
C. User Feed
D. Identity Feed

Question # 2

What are the components of an Marketing Cloud Personalization web campaign?

A. Email capture, homepage, and product requisite
B. Affinity, infobar, and attribution window
C. Configured recipe, visitor profile, and content window
D. Experience, template, and content zone

Question # 3

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items? 

A. Co-Buy
B. Co-Browse
C. Trending
D. SmartBundle

Question # 4

What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information? 
 

A. Shadow catalog information
B. User behaviors
C. Statistical tracking of KPIs
D. Employee performance
E. Operational information

Question # 5

What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author? 

A. Channel
B. Objects
C. Directory
D. Catalog

Question # 6

What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information? 

A. Shadow catalog information
B. User behaviors
C. Statistical tracking of KPIs
D. Employee performance
E. Operational information

Question # 7

During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap? 

A. Datasets
B. Site Architecture
C. ETL Feeds
D. Attribute Model
E. Site Catalog

Question # 8

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items? 

A. Co-Buy
B. Co-Browse
C. Trending
D. SmartBundle

Question # 9

What are the components of an Marketing Cloud Personalization web campaign?

A. Email capture, homepage, and product requisite
B. Affinity, infobar, and attribution window
C. Configured recipe, visitor profile, and content window
D. Experience, template, and content zone

Question # 10

Which data feed integrates external system data into a user's profile leveraging identity attributes? 

A. Interaction Feed
B. Catalog Feed
C. User Feed
D. Identity Feed

Question # 11

What are two ways to populate the Marketing Cloud Personalization catalog?

A. Email Pixel
B. Third-party Integration
C. ETL Feed
D. Web SDK

Question # 12

How does a marketer perform an A/B test in Web Campaigns?

A. Create multiple events
B. Create multiple web templates
C. Create multiple web campaigns
D. Create multiple experiences

Question # 13

The Sitemap is implemented to manage which channel solution?

A. Email
B. Server-side
C. Web
D. Mobile

Question # 14

What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations? 

A. Exclusion
B. Ingredient
C. Variation
D. Booster

Question # 15

Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud? 

A. Catalog Items
B. Promotions
C. Einstein Recipes
D. Einstein Decisions

Question # 16

What two features of Marketing Cloud Personalization have functionality to perform an A/B Test? 

A. Campaigns
B. Segments
C. Recipes
D. Templates

Question # 17

What are Marketing Cloud Personalization's machine learning powered algorithms called?

A. Data Science Workbench
B. Machine Learning Tools
C. Einstein Decisions
D. Einstein Recipes

Question # 18

Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds? 

A. Server-Side Campaign
B. Mobile Campaign
C. Email Campaign
D. Web Campaign

Question # 19

In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities? 

A. Single view of customer
B. Unified customer profile
C. Unified view of customer
D. Single Source of Truth

Question # 20

Which global template do you select and customize to provide product recommendations on the homepage?  

A. InfoBar with CTA
B. Einstein Product Recommendations
C. Einstein Content Recommendations
D. Banner with CTA

Question # 21

Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel? 

A. Increase in organic search ranking
B. Increase in conversion rate
C. Increase in revenue
D. Increase in first time visitors

Question # 22

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization? 

A. 25 filters and 25 goals
B. Unlimited
C. 300 total between filters and goals
D. 64 total between filters and goals

Question # 23

A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience? 

A. Rule-based targeting
B. Open time email
C. Surveys
D. A/B testing

Question # 24

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform? 

A. Use a segment to setup a filter, then use the filter in campaign statistics 
B. Use a segment to set a global goal 
C. Use a segment to specify certain actions, which can be set as the goal for a campaign 
D. Use engagement compare functionality to see the differences in key metrics and behaviours 

Question # 25

How many total global goals and filters can you define for your dataset in IS? 

A. 64 total for both filters and goals
B. 25 filers and 25 goals 
C. Unlimited 
D. 300 total between filters and goals

Question # 26

ETL feeds must follow explicit specifications and requires which type of file format? 

A. CSV 
B. JSON 
C. Binary 
D. TextDocs 

Question # 27

ETL feeds must follow explicit specifications and require which type of file format? 

A. Binary 
B. CSV 
C. JSON 
D. Text 

Question # 28

Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

 A. Audience 
B. Salesforce data 
C. API D. Date based 

Question # 29

What two features of interaction studio have functionality to perform an A/B testing?

 A. Templates 
B. Campaigns 
C. Segments 
D. Recipes 

Question # 30

Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot? 

A. External Email Campaign Events ETL 
B. Transaction ETL 
C. Product ETL 
D. Manual Segment ETL 

Question # 31

How many days after the date of upload will files be deleted from the SFTP? 

A. 180 days 
B. 30 days 
C. 60 days 
D. 90 days 

Question # 32

Which three components of a server side campaign must be coded by a developer? 

A. Campaign Setip 
B. Parsing the JSON Response
 C. Tracking of campaign statisticsd 
D. Content Selection 
E. EVENT API Request 

Question # 33

A business user wants to test the effectiveness of two CTA options, which testing option should the select? 

A. Rule Based Testing 
B. Variation Testing 
C. A/B Testing 
D. Time Based Testing 

Salesforce Marketing-Cloud-Personalization Frequently Asked Questions