Salesforce Marketing-Cloud-Personalization Question Answers

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Question # 1

What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

A. Recipe
B. Attribute
C. Survey
D. Promotion

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Question # 2

What are the two main functions of the Event API? (select 2)

A. Capture user attributes and actions
B. Process GDPR data or deletion requests
C. Return campaign responses
D. Bulk load external campaign data

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Question # 3

Which data feed integrates external system data into a user's profile leveraging identity attributes?

A. Interaction Feed
B. Catalog Feed
C. User Feed
D. Identity Feed

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Question # 4

Which data feed integrates purchase data into a profile in interaction studio?

A. Interaction feed
B. Conversion feed
C. Transaction feed
D. Catalog feed

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Question # 5

Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

A. Einstein recipes
B. Catalog items
C. Promotion
D. Einstein Decision

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Question # 6

How does IS define web template?

A. A repeatable framework used to create a web campaign
B. A google Chrome Extension
C. The events and behavior of what will be captured on the websites
D. An area on your site that a developer has configured.

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Question # 7

What are the components of an Marketing Cloud Personalization web campaign?

A. Email capture, homepage, and product requisite
B. Affinity, infobar, and attribution window
C. Configured recipe, visitor profile, and content window
D. Experience, template, and content zone

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Question # 8

In which two locations in the pageType definition can a developer pass in attributes

A. Listeners
B. cashdom
C. Ismatch
D. onActionEvent

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Question # 9

What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

A. Exclusion
B. Ingredients
C. Booster
D. Variation

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Question # 10

Which global template do you select and customize to provide product recommendations on the homepage?

A. InfoBar with CTA
B. Einstein Product Recommendations
C. Einstein Content Recommendations
D. Banner with CTA

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