Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active. Which import option should be used to ensure the data extension only contains currently active customers?
A. Append
B. Overwrite
C. Add and Update
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines. Which step should they take to restrict the types of content within content slot?
A. Under user permissions, select limited template access.
B. Configure Content Blocks to only be usable within approved templates.
C. Configure restrictions within a Content Area for approval block types
The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?
A. Total Opens measure
B. _Open data view
C. Tracking Data Extract
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query. Which configuration should be used to ensure the exclusion is updated before the audience query runs?
A. In the step with the two SQL activities, place a wait step between them.
B. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience. Which feature, if configured, should provide a warning prior to sending?
A. Subject and Preheader Validation
B. Content Detective
C. Subscriber Preview and test Send
Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources. What should NTO do to create and send localized content at scale?
A. Leverage templates with AMPscript.
B. Leverage Enhanced Dynamic Content.
C. Leverage Multilingual Content Blocks.
A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country. What should they use to determine the number of matching records in the least amount of steps?
A. Filtered data extension
B. SQL Query
C. Data Filter
Following a batch email send. Northern Trail Outfitters wants to update an email link's URL. Which action should be recommended?
A. Navigate to the email in Content Builder and update the URL.
B. Navigate to the Job Links tab In My Tracking and update the URL.
C. Navigate to URL Expiration in Setup and update the URL.
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible. Which best practice should the email designer follow to meet accessibility standards?
A. Minimize whitespace
B. Build image-based emails.
C. Use contrasting colors
Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company. Which Marketing Cloud function should be used to get this data automatically on a daily basis?
A. Google Analytics Integration
B. Tracking Extracts
C. Report Snapshots