Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email. Which design should the consultant recommend to perform their analysis?
A. Set up and pull data from a SendLog Archive Data Extension.
B. Filter data using a Filter Activity on SendLog Data Extension.
C. Set up and pull data from _Sent and .Subscriber Data Views.
D. Set up and pull data from Tracking Extracts in Automation Studio.
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year. Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
A. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
B. Personalization Strings still allow PII to be displayed within an email.
C. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
D. Tokenized Sending should be combined with field-level data encryption for additional security.
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account. Which two types of API calls are counted against the rolling 24-hour limit?
A. SOAP API Calls updating objects
B. CreateSalesforceObject() AMPscript
C. Login Calls
D. Bulk API
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey. Which two methods should be used to filter entry into the journey? Choose 2 answers
A. Filter
Activity
B. Entry Source Filter
C. SQL Query
D. Decision Split
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets. What functionality would tie to additional long code Implementation?
A. Do they need to support UTF-8 characters in their SMS?
B. Do they need to support different From Names by country?
C. Do they need to have independent reporting on SMS sends by country?
D. Do they need to support inbound messages in each country?
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing. Which configuration setting should the consultant recommend'
A. Reply Mail Management
B. Private Domains
C. Sender Authentication Package
D. Custom Delivery Profiles
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service. What product would help their use case?
A. Report
Studio
B. Web Analytics Connector
C. Interaction Studio
D. Datorama
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension. Which two steps should they include to accomplish this journey?
A. Use Data Designer in Contact Builder to relate the two data extensions.
B. Utilize Entry Data on a Decision Split within Journey Builder.
C. Create a Data Relationship in Email Studio to relate the two data extensions.
D. Configure activities within Automation Studio to update the purchase data.
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible. What should a consultant recommend to meet this criteria?
A. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
B. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
C. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
D. Continue
to build reports in Sales Cloud and select the reports in Marketing Cloud.
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent. What solution should a consultant recommend to meet the criteria?
A. Run a SQL Query at 12:30 a.m. to create a suppression list.
B. Run an Import Definition at 12 a.m. to create a suppression list.
C. Create a Journey Goal to exit subscribers from the Journey.
D. Create and enable a BLOCKOUT window In MobileConnect.