Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering. Which three considerations should be made before implementing MobileConnect? Choose 3 answers
A. Long and
Short Codes are not available for all countries.
B. NTO would be charged by mobile operators directly for messages.
C. Inbound messaging only works with local Long or Short Codes.
D. Not all countries are supported by MobileConnect.
E. Opting
in for messages can only be done via inbound message.
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A. Which method would facilitate this solution?
A.
In journey A, engagement
split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean
field, Use result Data
B. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
C. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
D. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?
A. Recent Email Send Report
B. Data Views
C. Send Log
D. Tracking Extract
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud. Which method should they use to send the email from Marketing Cloud?
A. Create a scheduled Automation with a Query Activity and a Send Email Activity
B. Use Content Builder Send Flow to send the email to the Salesforce Campaign
C. Create a Journey with a Salesforce Campaign entry source and an Email Activity
D. Create a Journey with a Salesforce Data entry source and an Email Activity
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org. What consideration could be provided to help with the decision?
A. Shared Salesforce Data Extensions will be enabled in up to 5 business units.
B. Custom profile and subscription centers will not be required.
C. Once an account is upgraded to Multi-Org, it cannot be turned off.
D. Existing accounts cannot be upgraded to Multi-Org.
A customer wants to reports on 'Not Sent' contacts in Journey Builder. Which method should be used?
A. Use the standard report 'Subscribers Not Sent to'.
B. Use an automation with Tracking Extract.
C. Create an Analytics Builder Discover report.
D. Query the _sent Data View for the contact's send status.
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span. How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?
A. Ask the content team to create more images in order to diversify the asset pool.
B. Set a Fallback Asset.
C. Utilize Einstein Engagement Frequency to send the emails less often.
D. Set Fatigue Rules for the product Asset Classes.
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information. How Should they configure these data sources?
A. Share data extensions from the top-level BU.
B. Create a local copy of the product data in each BU.
C. Use the File Transfer Activity to import data into each BU.
D. Give users the Administrator Role so they can see all of the data.
A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain. Which two questions should their IT team be asked? Choose 2 answers
A. Can they provide access for Marketing Cloud to update the DNS records?
B. Does their company allow delegation of subdomains to third parties?
C. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
D. Are they able to modify their domain configuration's DNS entries?
Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?
A. Interaction
Studio
B. Social Studio
C. Advertising Studio
D. Audience Studio