Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect. Which configuration should be utilized for the API user created in Marketing Cloud?
A. API User checkbox is selected, no roles are assigned to user.
B. API User checkbox is selected Administrator & Marketing
Cloud Administrator roles are applied.
C.
API User checkbox is deselected, Marketing
Cloud Viewer role is applied.
D. API User checkbox is deselected, all available roles are assigned to user.
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud. Which solution should capture the new subscribers?
A. Smart Capture form on website
B. Salesforce Triggered Sends
C. File import to data extension
D. Batch file dropped to SFTP
A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? Choose 2 answers
A. _Complaint
B. _Subscribers
C. _Unsubscribe
D. _BusinessUnitUnsubscribes
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways
should they set up their automation to import the data from the file on a
nightly bais? (Choose 2 answers)
A. %%BASEFILENAME_FROM_TRIGGER%%
B. %%BASEFILENAME_FROM_FILEDROP%%
C. Scheduled Starting Source
D. File Drop Starting Source
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers. Which solution should the consultant recommend?
A. One parent BU and two child BUs with their own Sender Authentication Packages.
B. One parent BU with three additional private domains.
C. One parent BU and one child BU
D. One parent BU and three child BUs with their own Sender Authentication Packages.
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment. Which process should the consultant utilize for a reliable send method?
A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
C. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
Northern Trail Outfitters want a simple segmentation strategy for identifying subscribers for their emails. What solution should they use?
A. List model and Groups in Single Send Journeys.
B. Attribute group in Contact Builder for segmentation.
C. Relational data extensions with primary keys to match subscribers with their data
D. Data Extension Entry Source in journey Builder with a filter
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address. What should a consultant recommend to meet the criteria?
A. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
C. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder
D. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart. • A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart. • A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL. Which feature should be used to display the list of products for each subscriber in this email?
A. Lookup AMPscript function
B. LookupRows AMPscript function
C.
Dynamic Content Block
D. Enhanced Dynamic Content Block
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder. How should a consultant begin troubleshooting the connection?
A. Create and send an email in Email Studio to test the connection and validate tracking.
B. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
C. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
D. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.