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Question # 1

Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers 

A. Publication Lists 
B. Data Extensions 
C. Lists
 D. Groups 

Answer : B Show Answer

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Question # 2

A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update? Choose 3 answers

 A. Frustration of users upon timeouts 
B. Best practice suggests a 20-minute timeout setting 
C. Security risk of unauthorized users for longer timeout settings 
D. Change impacts all users 
E. Typical length of time users spend in Marketing Cloud 

Answer : B,C,D Show Answer

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Question # 3

What storage model should be used if a subscriber has more than one value for an attribute? 

A. Profile Attribute 
B. Data Extensions 
C. Publication Lists 
D. Lists 

Answer : B Show Answer

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Question # 4

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions. Which workflow should meet these requirements?

 A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
 B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2 
C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2 
D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1 

Answer : B Show Answer

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Question # 5

A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect. Which subscriber key should be used to search for the contact in All Subscribers?

 A. 15-digit contact ID 
B. Numeric Subscriber ID 
C. 18-digit Contact ID 
D. Email Address 

Answer : C Show Answer

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Question # 6

Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard? 

A. Select one of the Predictive Algorithms then click Deploy 
B. Click Deploy and results are available immediately 
C. Select the channels (Emails, Push, SMS) to report on then click Activate 
D. Click Activate and wait for an email notification 

Answer : A Show Answer

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Question # 7

Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their deliverability across major ISPs. Which bounce type would be indicative of the ISPs view of NTO’s sending reputation? 

A. Soft
 B. Technical 
C. Block 
D. Hard 

Answer : C Show Answer

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Question # 8

A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account. What should the admin use to get granular bounce data in bulk in a pre-defined format? 

A. CSV download of bounce data in My Tracking 
B. Automation Studio Tracking Extract 
C. Automation Studio Query Activity
 D. Discover Deliverability Complaint Rate Report 

Answer : B Show Answer

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Question # 9

A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used? 

A. Overwrite 
B. Add Only
 C. Add/Update 
D. Update Only 

Answer : C Show Answer

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Question # 10

Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns. What feature should be recommended? 

A. Einstein AI
 B. Interaction Studio 
C. Datorama 
D. Google Marketing Platform

Answer : C Show Answer

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Question # 11

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping. What action should NTO take? 

A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder. 
B. Create a user-initiated message to logged-in customers to send once the website is restored. 
C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes. 
D. Create and send an apology email that includes a discount for a future purchase to all customers 

Answer : B Show Answer

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Question # 12

Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com). Which steps should be taken to implement this? Choose 2 answers 

A. Edit the entity Verification Settings 
B. Enable IP Whitelisting 
C. Add a Domain to the Export Email Whitelist 
D. Enforce Export Email Whitelist 

Answer : C,D Show Answer

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Question # 13

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages. Why could this be the case? 

A. MobilePush was enabled by mistake, which consumes Super Messages when not in use. 
B. Each email consumes five super messages when sending below a certain threshold. 
C. The majority of NTO’s subscriber base is in the United States.
D. A multiplier is applied to each SMS message based on the destination country 

Answer : B Show Answer

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Question # 14

A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer. What should the admin do to resolve the issue so the user can send an email? 

A. Edit permissions and Grant permissions to Send 
B. Edit permissions and deselect Deny for Email Sending
C. Add the Role Marketing Cloud Channel Manager 
D. Remove the Marketing Cloud Viewer Role 

Answer : A Show Answer

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Question # 15

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in? 

A. Delete the campaign manager's user and create a new user 
B. Disable the campaign manager's user and create a new user 
C. Transfer the campaign manager's permissions to a new user 
D. Deactivate the campaign manager's license and assign it to the new user 

Answer : B Show Answer

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Question # 16

Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase. Which feature should be used to create a survey form? 

A. MobileConnect 
B. Content Builder 
C. Smart Capture 
D. Profile Center 

Answer : C Show Answer

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Question # 17

Which three statements should be considered before using Goals in Journey Builder? Choose 3 answers 

A. Goal target statistics are stored in a data extension. 
B. Goals are created to evaluate journey performance. 
C. Goals can act as exit criteria. 
D. Contacts are evaluated against the goal after a wait activity. 
E. Each contact is assigned an individual goal.

Answer : B,C,D Show Answer

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Question # 18

Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted. Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A. Import Activity 
B. Data Extract Activity 
C. File Transfer Activity 
D. Decryption Activity 

Answer : C Show Answer

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Question # 19

Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted. Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A. Import Activity 
B. Data Extract Activity 
C. File Transfer Activity 
D. Decryption Activity 

Answer : C Show Answer

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Question # 20

A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units. How would the admin assign users to the business units? 

A. Give permissions to users at top-level account to assign their own business units. 
B. Search for the individual user, select their name, and click Manage Business Units. 
C. Search for the individual user, select their name and click Edit Business Units.
 D. Re-import the users to update their assigned business units 

Answer : D Show Answer

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Question # 21

Which three considerations should be made when setting up Distributed Marketing? Choose 3 answers 

A. Business users can select any email at time of send. 
B. Default options can be set up for the greeting in the email. 
C. A journey can be connected to one or more Campaigns. 
D. The DM administrator Profile is required to access Distributed Marketing.
 E. Messages can be sent to Contacts, Leads, and Person Accounts. 

Answer : Answer: A,C,E Show Answer

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Question # 22

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records. How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account? 

A. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used. 
B. Use a third-party system to identify and delete duplicate Contact Keys. 
C. Strategically control the Contact Key values and tie records together across channels using this key. 
D. Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush. 

Answer : C Show Answer

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Question # 23

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send. Which feature would the admin use to meet this requirement? 

A. Tokenized Sending 
B. List Sending 
C. Field Level Encryption. 
D. Distributed Marketing Sends

Answer : A Show Answer

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Question # 24

Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams. How could the Marketing Cloud admin ensure distinct data integrity across the regions? 

A. Deploy Multi-Org with a single Marketing Cloud Account 
B. Deploy separate Publication Lists for each region within one account
 C. Filter data view permissions at the subscriber level 
D. Separate regions into business units and apply Subscriber Filters 

Answer : D Show Answer

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Question # 25

Northern Trail Outfitters has noticed an issue with their sends today. Which two links in Setup Home could be used to troubleshoot the issue?! Choose 2 answers 

A. Create Support Case 
B. Failed Sends 
C. Help and Training 
D. System Status 

Answer : C,D Show Answer

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