New feature alerts can be found at the top of the dashboard.
A. True B. False
Answer: A Explanation According to the Salesforce documentation, the answer is true. New feature alerts can be found at the top of the dashboard. A new feature alert is a notification that informs the user about the latest features and updates that are available in Marketing Cloud Account Engagement. A new feature alert can be found at the top of the dashboard in Marketing Cloud Account Engagement, and it can show different information, such as the name, description, or link of the new feature or update. The user can click on the new feature alert to learn more about it, or to access it. The user can also dismiss the new feature alert by clicking on the X icon, or view the previous new feature alerts by clicking on the bell icon. The new feature alerts can help the user to stay informed and updated about the new features and updates that are available in Marketing Cloud Account Engagement, and to take advantage of them. References: Salesforce documentation
Question # 52
Which three triggers could be used to define a prospects path in an engagement studio program? Choose 3 answers
A. List membership B. Email open C. Custom redirect click D. File download E. Prospect
grade
Answer: B,C,D Explanation The three triggers that could be used to define a prospect’s path in an engagement studio program are email open, custom redirect click, and file download. These triggers are based on prospect actions that indicate their level of engagement and interest. For example, if a prospect opens an email, clicks on a custom redirect link, or downloads a file, they could be sent down a different path than a prospect who does not perform these actions. List membership and prospect grade are not triggers, but rules. Rules are based on prospect criteria or values, not actions
Question # 53
A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects. What feature Is needed for this model?
A. Marketing Cloud Account Engagement Score 6* lifecycle Stage B. Prospect Audit & Profile C. Engagement Studio & Lists D. Marketing Cloud Account Engagement Score & Grade
Answer: D Explanation A lead qualification model based on implicit prospect interest and explicit information provided by prospects requires the feature of Marketing Cloud Account Engagement Score and Grade. The score is a numerical value that measures the implicit interest of a prospect based on their engagement with marketing activities, such as opening emails, clicking links, and visiting landing pages. The grade is a letter value that measures the explicit fit of a prospect based on the information they provide, such as industry, company size, and job title. By combining the score and grade, marketers can segment and prioritize their prospects more effectively3. References: 3: Scoring and Grading Prospects
Question # 54
A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ‘’name@companyname.com" is captured on their form. Which data format is recommended for the email field?
A. Text B. Email with valid server C. Emails not from ISPs and free email providers D. Email
Answer: C Explanation
The recommended data format for the email field to ensure that only a
prospect’s company email address with the format of
‘’name@companyname.com" is captured on their form is “Emails not from ISPs
and free email providers”. This option will validate that the email address
entered by the prospect is not from a common internet service provider (ISP) or
a free email provider, such as Gmail, Yahoo, or Hotmail. This option will help
you filter out personal or invalid email addresses and capture more accurate
and qualified leads
Question # 55
What must be created in order to send an autoresponder?
A. Test email B. One-to-one email C. Email template D. List email
Answer: C Explanation In order to send an autoresponder email, you need to create an email template in Marketing Cloud Account Engagement and select the option “Autoresponder emails” under “Available For”. An email template is a preformatted email that you can use to create and send emails quickly and easily. An autoresponder email is an email that is triggered automatically whenever a prospect engages with your marketing assets, such as filling out a form or downloading a file
Question # 56
What should be enabled on a Marketing Cloud Account Engagement form if
an Administrator wants to sign many people up on the same computer at a trade
show booth?
A. reCAPTCHA B. Kiosk/Data Entry Mode C. Progressive Profiling D. “Not you”? Link
Answer: B
Explanation
To sign many people up on the same computer at a trade show booth, an
Administrator should enable the Kiosk/Data
Entry Mode on a Marketing Cloud Account Engagement form. This mode allows
multiple form submissions from the
same browser without using cookies. It also clears the form fields after each
submission and reloads the thank you content. References: Marketing Cloud
Account Engagement Kiosk/Data Entry Mode
Question # 57
By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
A. Contact Accounts B. Lead Accounts C. Persons Accounts
Answer: A Explanation By default, Marketing Cloud Account Engagement will sync with contact accounts in Salesforce. Contact accounts are the standard account type in Salesforce, where each account can have multiple contacts related to it. Marketing Cloud Account Engagement can sync with contact accounts and their related contacts, leads, and opportunities. However, Marketing Cloud Account Engagement can also sync with person accounts in Salesforce, if they are enabled in your org. Person accounts are a special account type in Salesforce, where each account is also a contact. Marketing Cloud Account Engagement can sync with person accounts and their related opportunities, but not with leads. To sync with person accounts, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement. For more details —> 121314
Question # 58
A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form. What automation tool could they use to accomplish this?
A. A completion action on the form submission B. A dynamic list used to send list emails using the email template C. An automation rule with a Match All match type D. An automation rule with a Match Any match type
Answer: C Explanation
According to the Salesforce documentation, an automation rule is an
automation tool that can be used to send an email to a prospect when a form is
submitted and a specific field value is selected on that form. An automation
rule can be configured to trigger an action (such as sending an email) when a
prospect meets certain criteria (such as submitting a form and having a
specific field value). The criteria can be set to Match All or Match Any,
depending on the logic required. In this case, the Match All option should be
used, as the prospect needs to meet both conditions (form submission and field
value) to receive the email. A completion action is another automation tool
that can be used to perform an action after a prospect successfully completes a
form, but it cannot be used to check for a specific field value. A dynamic list
is a list of prospects that is updated automatically based on certain criteria,
but it cannot be used to send an email directly. A list email is an email that
is sent to a specific list of prospects, but it cannot be triggered by a form
submission or a field value. References: Salesforce documentation
Question # 59
Arrange these events in sequence:
A. The visitor is now a prospect. B. A visitor submits a conversion form C. A cookie is applied D. The prospect's activity history is available to view in Marketing Cloud Account Engagement E. Visitors access your company website F. ECBAD G. EBADC H. CBADE I. ADECB
New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program. What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?
A. The prospects are added to the program, but do NOT start processing until the program is paused and restarted. B. The prospects remain on the list, but are NOT added to the program until the next day. C. The prospects are added to the program, but wait for a user to manually select them to process. D. The prospects are added to the program and automatically start processing through the program.
Answer: D Explanation
The correct answer is that the prospects are added to the program and
automatically start processing through the program. This is because dynamic
lists are constantly updated based on the criteria that you define, and if a
dynamic list is used as a recipient list on an engagement studio program, any
new prospects that match the criteria will be added to the program as soon as
they are synced to Marketing Cloud Account Engagement. They will not wait for the program to be paused, restarted, or manually
selected. They will start from the first step of the program and follow the
path according to their actions and rules