Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers
A. Manually editing the Opportunity In Marketing Cloud Account Engagement B. Referencing the Opportunity in automation rules C. Viewing the Opportunity in Opportunity Reports D. Manually deleting the Opportunity in Marketing Cloud Account Engagement
Answer: B,C
Explanation Once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement, two actions that can be taken are referencing the Opportunity in automation rules and viewing the Opportunity in Opportunity Reports. Automation rules are rules that run in the background and match
prospects based on certain criteria and perform certain actions. You can use
Opportunity fields as criteria or actions in automation rules, such as adding
prospects to a list based on their Opportunity stage or updating their
Opportunity amount based on their score. Opportunity Reports are reports that
show the revenue generated by your marketing campaigns and the influence of
your marketing activities on the sales pipeline. You can view the Opportunity
Reports in Marketing Cloud Account Engagement to analyze the performance of
your marketing efforts and optimize your strategy. Manually editing or deleting
the Opportunity in Marketing Cloud Account Engagement are not actions that can
be taken, as Marketing Cloud Account Engagement does not allow editing or
deleting Opportunities. You can only edit or delete Opportunities in
Salesforce, and the changes will sync back to Marketing Cloud Account
Engagement. References Opportunities
in Marketing Cloud Account Engagement Automation Rules Overview Opportunity
Reports
Question # 42
How can a prospect's score be changed?
A. Through automation rules. B. Through scoring model changes. C. Through completion actions. D. All of
the above.
Answer: D Explanation According to the Salesforce documentation, a prospect’s score can be changed through automation rules, scoring model changes, or completion actions. A prospect’s score is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. A prospect’s score can be changed by using different methods, such as: Automation rules: An automation rule is an automation tool that can be used to update a prospect’s score when the prospect meets certain criteria, such as prospect field values, activities, or scores. For example, an automation rule can be created to increase a prospect’s score by 10 points when the prospect visits a specific web page. Scoring model changes: A scoring model is a feature that allows users to customize the scoring rules for different types of activities, such as email opens, form submissions, or custom redirects. A scoring model can be changed by editing the default scoring model in Marketing Cloud Account Engagement, or by creating a custom scoring model for a specific group of prospects. For example, a scoring model can be changed to assign more points to an email open, or to create a different scoring model for prospects from a certain industry. Completion actions: A completion action is an automation tool that can be used to adjust a prospect’s score after the prospect successfully completes a marketing element, such as submitting a form, clicking a link, or visiting a web page. A completion action can be used to increase or decrease a prospect’s score by a specific amount, or to reset a prospect’s score to zero. For example, a completion action can be created to decrease a prospect’s score by 5 points when the prospect unsubscribes from an email. References: Salesforce documentation
Question # 43
A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce. Which metric is not supported?
A. Total Replies B. Total Delivered C. Unique Opens D. Opt Out Rate
Answer: A Explanation If a marketing manager wants to view list email engagement metrics in Engagement History in Salesforce, they will not be able to see the Total Replies metric (A). This metric is not supported by Engagement History, which only shows the following metrics for list emails: Total Delivered, Unique Opens, Unique Clicks, Hard Bounces, Soft Bounces, Opt Outs, and Spam Complaints. The other metrics (B, C, D) are supported by Engagement History and can be viewed in Salesforce. References: Salesforce Engagement History: A Complete Overview
Question # 44
None of the above Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.
A. True B. False
Answer: B
Explanation Email, First Name, and Last Name are not required fields in order for GoToWebinar to register a new user to an event. GoToWebinar is a web conferencing platform that allows you to host and join online meetings, webinars, and trainings. You can integrate Marketing Cloud Account Engagement with GoToWebinar using the GoToWebinar connector, which allows you to register prospects for GoToWebinar events from Marketing Cloud Account Engagement forms, landing pages, or completion actions. However, the only required field for GoToWebinar registration is Email. You can also include other fields, such as First Name, Last Name, Phone, or Company, but they are not mandatory. If you do not include these fields, Marketing Cloud Account Engagement will use the default values from the prospect’s record or the connector settings. Answer A is incorrect because Email, First Name, and Last Name are not required fields in order for GoToWebinar to register a new user to an event, as explained above. References: [GoToWebinar Connector], [Set Up the GoToWebinar Connector]
Question # 45
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
A. Day 4 B. Day 3 C. Day 0 D. Day 5
Answer: B Explanation According to the Engagement Studio FAQ, when a program is paused, the prospects in the program are also paused and their wait times are not affected. Therefore, when the program is restarted, the prospects resume from where they left off. In this case, the prospect was on day 3 of a 5-day wait time when the program was paused, so they will be on day 3 when the program is restarted.
Question # 46
A user needs to be able to import and export lists. What user role do you give them?
A. Marketing B. Sales Manager C. Sales D. None of
the above
Answer: A Explanation A user needs to be able to import and export lists. The user role that you should give them is Marketing. The Marketing user role has the permission to import and export prospects, as well as create and edit marketing assets, such as forms, landing pages, emails and campaigns. The other user roles, such as Sales Manager, Sales and None of the above, do not have the permission to import and export prospects.
Question # 47
In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record? Choose 2 answers
A. Shared CRM ID B. Shared Assigned User ID C. Shared email address D. Shared tracking pixel
Answer: A,C Explanation
The two ways that a Marketing Cloud Account Engagement prospect syncs
with a Salesforce Lead or Contact record are shared CRM ID and shared email
address. A CRM ID is a unique identifier that is assigned to a Lead or Contact
record in Salesforce and is synced with the corresponding prospect record in
Marketing Cloud Account Engagement. A CRM ID ensures that the prospect data is
matched with the correct Lead or Contact data and prevents duplicates. A CRM ID
is created when a prospect is created or updated in Marketing Cloud Account
Engagement and a matching Lead or Contact is found or created in Salesforce, or
when a Lead or Contact is created or updated in Salesforce and a matching prospect
is found or created in Marketing Cloud Account Engagement5. An email address is
a required field for both a prospect in Marketing Cloud Account Engagement and
a Lead or Contact in Salesforce. An email address is used to identify and
associate a prospect with a Lead or Contact, and to trigger a sync between
Marketing Cloud Account Engagement and Salesforce. An email address is also
used to track the prospect’s activities, such as email opens, clicks, form
submissions, and page views5. Option B is not correct because a shared assigned
user ID is not a way that a Marketing Cloud Account Engagement prospect syncs
with a Salesforce Lead or Contact record, but a result of the sync. An assigned
user ID is the ID of the user who owns the prospect in Marketing Cloud Account
Engagement or the Lead or Contact in Salesforce. The assigned user ID is synced
between Marketing Cloud Account Engagement and Salesforce to ensure that the
same user owns the prospect and the Lead or Contact, unless there are custom
assignment rules in place5. Option D is not correct because a shared tracking
pixel is not a way that a Marketing Cloud Account Engagement prospect syncs
with a Salesforce Lead or Contact record, but a method of tracking the
prospect’s activities. A tracking pixel is a hidden image that is embedded in
an email or a web page and sends a request to Marketing Cloud Account
Engagement’s server when the email or the web page is opened. A tracking pixel
allows Marketing Cloud Account Engagement to record the prospect’s email opens,
page views, and other actions
Question # 48
How do you use an automation rule to opt out prospects?
A. Change prospect field value: 'Do Not Email' to 'Do Not Email B. You can't use an automation rule to opt-out prospects. C. Change prospect field value to Opt-out
Answer: A Explanation You can use an automation rule to opt out prospects by changing their field value of ‘Do Not Email’ to ‘true’. This will prevent them from receiving any email communication from you. You cannot use an automation rule to change the field value to ‘Opt-out’, since that is not a valid option for the ‘Do Not Email’ field. You also cannot use an automation rule to opt out prospects by changing any other field value, since the ‘Do Not Email’ field is the only one that controls the opt-out status of prospects. References: [Automation Rules], [Opt Out Prospects]
Question # 49
How long does it take a drip program to start after unpausing it?
A. Immediately B. Within 5 minutes C. Within one hour D. Within one business day
Answer: C Explanation Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. You can pause and resume drip programs at any time. However, when you resume a drip program, it does not start immediately. It takes up to one hour for the drip program to resume sending emails to the prospects in the program. It does not take 5 minutes, one business day, or immediately for the drip program to start after unpausing it. References: Drip Programs, Pause and Resume Drip Programs
Question # 50
Does an
automation rule ever match a prospect more than once?
A. Yes, automation rules run every time. B. No, an automation rule will only affect a prospect one time An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.
Answer: B Explanation An automation rule is a criteria-based action that is triggered when a prospect matches the rule. By default, an automation rule will only affect a prospect one time, unless you enable
the Repeat Rule option. If you enable the Repeat Rule option, the automation
rule can match a prospect more than once, as long as they meet the criteria
each time. Automation rules do not run every time, since they are evaluated
based on a schedule that you can set. References: [Automation Rules], [Repeat
Automation Rules]