Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions

Question # 31

What is Lead Qualification? (select two) 
 
 

A. The process of determining when a prospect is ready for follow up from your sales team.
B. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
C. The process of determining when a prospect is ready for follow up from your marketing team.


Question # 32

Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers 
 
 

A. Completion actions based on email link clicks only execute once per prospect.
B. Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
C. Completion actions based on email opens will retroactively apply if added after the email send.
D. Completion actions based on image file downloads only execute once per day.


Question # 33

Completion Actions are retroactive.   

A.  True
B.  False   


Question # 34

A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information. What happens to the prospect?
 
 
 

A. An error message is displayed on the form preventing the prospect from submitting
B. A new prospect is created even though the prospect had previously been permanently deleted.
C. No new prospect is created because the prospect had previously been permanently deleted.
D. The submission of the form retrieves and restores the previously deleted prospect information including activities.


Question # 35

A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement. How does the marketer satisfy this request?
 
 
 

A. The marketer archives the prospect, but cannot permanently delete their data.
B. The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing Cloud Account Engagement.
C. The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.
D.  The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.   


Question # 36

Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS? 
 
 

A. The Dashboard
B. The Sent Emails Page
C. The System Preferences Page
D. Admin-Domain Management


Question # 37

Rules, Form completion actions, and more. What are 3 social posting connectors Marketing Cloud Account Engagement offers?
 
 
 

A. Twitter
B. Instagram
C. Facebook
D. LinkedIn
E.  Snapchat   


Question # 38

What Information does the tooltip above each step on the engagement studio program report provide? 
 
 

A. High-level metrics only for prospects waiting to complete each step
B. High-level metrics only for prospects who have completed the step
C. High-level metrics only for prospects who left the program at each step
D. High-level metrics only for prospects who have skipped each step


Question # 39

An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview. What could be happening?
 
 
 

A. Field value is not mapped.
B. This is not possible with dynamic lists.
C. Match Type is set to "Match Any."
D. Match type is set to "Match All."


Question # 40

How can an admin find the number of mailable prospects in their database? 
 

A. View all Segmentation lists
B. Navigate to the prospect list and select "Mailable Prospects"
C. View the sync queue
D. Navigate to the overview section


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