Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]
A. Survey Monkey
B. Youtube
C. GoToWebinar
D. Olark
What is true about Dynamic Content? [Choose three answers]
A. You can add up to 25 variations of content
B. You can base variations on Scoring Categories
C. You can add dynamic content to web pages
D. You can use dynamic content in subject lines
LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program. How would user A accomplish this?
A. Instruct the user in the European BU to take a screenshot and email it to them to review.
B. Use the BU switcher in the North America BU to switch to Europe.
C. Create a custom user role in the European BU with access to the folder the program is in.
D. Log out of the North American BU and log into the European BU to review the program.
What is true about scoring? [Choose one answer]
A. Marketing Cloud Account Engagement comes with a scoring model that cannot beadjusted or changed.
B. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
C. Salesforce opportunities can influence a prospect's score.
D. It is not possible to reset a prospect's score to 0.
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program. What is the best way to allow sales to accomplish this?
A. Add contacts to the program's Campaign as campaign members.
B. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
C. Use the Add to List completion action on forms.
D. Use the Add to Nurture action on page layouts.
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?
A. Segment internal employees with high scores for initial email sends.
B. Segment prospects with free email service providers for initial email sends.
C. Segment the best and most active contacts for initial email sends.
D. Segment cold prospects with a low score to reengage for initial email sends.
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
A. Create a dynamic list based on the prospects time to adjust their score to 0 if theyhaven't been active in 60 days.
B. Create a segmentation rule based on the prospects time to adjust their score to 0 if theyhaven't been active in 60 days.
C. Create an automation rule based on the prospects time to adjust their score to 0 if theyhaven't been active in 60 days
D. Create a completion action based on the prospects time to adjust their score to 0 if theyhaven't been active in 60 days.
Can Marketing both Import and Export Prospects?
A. True
B. False
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: • Receive a notification when prospects view the page, but do not submit to see if they can retarget. • Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
A. Dynamic list of all prospects who have viewed the landing page > Completion action onthe form toccccremove prospects from the list upon form submission > User monitors list.
B. Page action on the landing page to notify user upon view and add to list > Automationrule to remove from same list when form is submitted and notify user again.
C. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospectswho haveviewed landing page > User exports both lists and compares.
D. Completion action on the form to tag "Submitted" > Automation rule to notify user withcriteria of "Demo Request" landing page was viewed and tag isn't "Submitted".
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
A. Only users with an Administrator user role will be able to change the prospect fieldvalue.
B. The record that was last updated sets the field value for a synced prospect.
C. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
D. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselectsthe "Do Not Email" field upon sync.