LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?
A. Marketing Cloud Account Engagement will automatically send underperforming landingpage to recycle bin
B. Marketing Cloud Account Engagement will automatically populate personalizedinformation of each unique prospect.
C. Marketing Cloud Account Engagement will give you content ideas for each landingpage.
D. Marketing Cloud Account Engagement will determine which version of the landing pagegenerated most conversions
Which are true about Custom Objects in Marketing Cloud Account Engagement
A. You can create and sync a custom object from anything that is linked to a contact, lead,or account in your CRM
B. You can create and sync a custom object from any object in Salesforce
C. You can create and sync a custom object from anything that is linked lead and contact,but can't be linked to account due to high risk of errors
D. You can create and sync a custom object from anything that is linked to a contact, leadand account in your CRM at the same time
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking. How would a consultant explain the difference?
A. First-party tracking is not an option in Marketing Cloud Account Engagement, whilethird-party tracking is.
B. First-party tracking is domain-based while third-party tracking is campaign-based.
C. First-party tracking tracks prospects across different website domains, while third-partytracking does not.
D. First-party tracking does not use cookies, while third-party tracking does.
Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement
A. D
B. A+
C. A
D. F-
E. F
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?
A. Salesforce Engage and CRM Visible List
B. Static Public List and Automation Rule
C. Email Preference Center and Static Public List
D. Email Preference Center and Dynamic Public List
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]
A. The code is generated from a Salesforce campaign
B. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking(clicks, visits, email notifications etc) from certain IP addresses
C. Cookies will always expire after 10 years
D. Visitors and prospects that have "do not track" settings enabled on their browser will nothave their activities tracked while on your site.
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?
A. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landingpage and form
B. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
C. Nothing will display
D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
How many scheduled Engagement Programs is it possible to have
A. 5
B. 3
C. 10
D. 15
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Tim
A. True
B. False
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned. How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?
A. Add a completion action to the Product Interest form to assign prospects, then havesales users delete those not in the United States.
B. Create an automation rule set to match all with the criteria of Product Interest formcompleted andCountry field equal to United States with an action to assign prospects.
C. Add a completion action to the Product Interest form to assign prospects only if theirCountry field isUnited States.
D. Create an automation rule set to match any with the criteria of Product Interest formcompleted and Country field equal to United States with an action to assign prospects.