A Solution Architect is working on a project that will use Service Cloud and Marketing Cloud. The company is concerned about its service agents' productivity, since they will sometimes also require access to Marketing Cloud. The company wants the Solution Architect to implement a solution that lets agents authenticate and access all systems with the least possible clicks. The company wants agents to confirm their identity using multifactor authentication (MFA) upon logging in to either system. Which three activities does the Solution Architect need to complete in order to meet the company's requirements? Choose 3 answers
A. Enable SSO on both Service Cloud and Marketing Cloud.
B. Define which system is acting as an identity provider (IDP).
C. Configure Marketing Cloud Connect, .
D. Enable Active Directory Federation Services (ADFS) and Salesforce Event Monitoring on the identity provider (IDP).
E. Enable MFA on the identity provider (IDP)
Northern Trail Outfitters (NTO) wants to bring data from custom objects from its Salesforce Customer Success Platform into the Marketing Cloud account. NTO aims fora personalization of the customer journey with upto-date Information and using dynamic content from multiple sources. How can a Solution Architect ensure the expected data Is available within the Marketing Cloud?
A. Utilize Synchronized Data Sources within Marketing Cloud.
B. Implement a custom integration between Marketing Cloud and the Customer Success Platform.
C. Install and configure Distributed Marketing to make content accessible.
D. Use Marketing Cloud Connect to fetch the expected data using APIs at send time.
A merchant wants to store past purchase history in Marketing Cloud to use for segmentation and personalization of promotional emails All data must be encrypted at rest to comply with the merchant's security standards. Which solution is appropriate?
A. Shield Platform Encryption
B. Tokenized Sending
C. Transparent Data Encryption
D. Field Level Encryption
An organization currently has separate teams supporting Service Cloud, Marketing Cloud,
store operations with a point-of-sale solution, and eCommerce with Commerce Cloud.
Each business unit has their own key performance indicators (KPIs) but the organization is
struggling to understand the big picture and improve customer engagement with the brand.
In which two ways would Salesforce CDP help in this scenario?
Choose 2 answers
A. It creates one Individual record that replaces the system-specific records in other
products, creating a unified view of the customer.
B. It provides cross-channel analytics using pre-built, native dashboards and charts within
the unified profile.
C. It ingests customer data from each system and uses matching rules to find records
representing the same person, uniting them under a Unified Individual.
D. It can power experiences through other channels like Marketing Cloud Engagement by
activating customer segments.
An ecommerce company has one Primary Instance Group with three instances and one Secondary Instance Group with five sandboxes. They are expanding and adding people in multiple locations to manage the storefront. They would like additional sandboxes to support their expansion efforts into new markets with new templates, scripts, and controllers. Which approach should a Solution Architect recommend?
A. Add new instances to the Primary Instance Group for new sandboxes in each realm.
B. Add a Tertiary Instance Group to add sandboxes to the existing realm.
C. Add a new realm for each new market to get additional sandboxes for each realm.
D. Add new sandboxes to the Secondary Instance Group for the current realm.
A customer is currently implementing B2C Commerce and wants to use Marketing Cloud to send triggered emails like the Welcome Email, Order Confirmation, and Order Status Update Email. The customer is not interested in Sales or Service Cloud. Which three steps are required to configure the Marketing Cloud for B2C Commerce storefront triggered emails? Choose 3 answers
A. Configure data extensions in Marketing Cloud for B2C Commerce objects.
B. Extend the B2C Commerce storefront to trigger emails via Marketing Cloud's journey REST APIs.
C. Set up jobs in B2C Commerce to send catalog, product, order, and customer to Marketing Cloud SFTP.
D. Copy and paste the Collect Script within the head or body in the website template.
E. Update order.export custom object in B2C Commerce with the Marketing Cloud object data extension
A service organization has a long lifecycle for customers that start as a lead and move through opportunity to active and former customer states. The organization wants to use Sales Cloud and Marketing Cloud as their core customer engagement platforms. Which two considerations should a Solution Architect keep in mind when setting up this multi-cloud use case? Choose 2 answers
A. Set up the contact object with a specific record type 'Lead' that mimics the standard lead
object to prevent the duplicate contact from being created in Marketing Cloud.
B. Allow both the lead record to generate a contact in Marketing Cloud and the contact
record to generate a contact in Marketing Cloud.
C. Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing
Cloud Connect to prevent converted contacts from generating a duplicate contact.
D. Ensure that when a lead is converted to a contact that the Lead ID is mapped to a
custom field on the Contact to be used as the referenced with the Subscriber ID in
Marketing Cloud and avoid duplicate records.
A merchant has a requirement to engage customers with a series of promotional messaging including a coupon offer generated in B2C Commerce. Reminder emails are sent to those customers who have not redeemed the coupon 10 and 2 days before its expiration. Which three elements are required to support this scenario? Choose 3 answers
A. Marketing Cloud Connect for Service to Marketing Cloud
B. B2C Commerce cartridge to call Marketing Cloud APIs
C. Service Cloud for support of coupons and redemption management
D. Marketing Cloud Installed Package E. 82C Commerce storefront
A marketing team is using Sales Cloud web-to-lead forms to capture leads. The company
recently acquired Marketing Cloud and wants to ensure that the data is synchronized to
Marketing Cloud without losing data and without creating duplicate contacts.
Which consideration should a Solution Architect voice to the marketing team when
designing this solution?
A. Leads can be merged and converted in Marketing Cloud.
B. Leads and contacts are unique records in Marketing Cloud.
C. The contact delete framework in Marketing Cloud can be used to resolve duplicate contacts and associated billing challenges.
D. Web-to-lead forms trigger Marketing Cloud journeys without creating leads in Salesforce.
A company wants to use Marketing Cloud to send customer electronic receipts that originate from its point of sale (POS) system. The company has a need for the receipt to be sent no more than 10 minutes after purchase and would like to track all email sends that are being placed to that customer, The Marketing Cloud Contact Key should be the Service Cloud Contact ID. What solution should a Solution Architect recommend to achieve this need?
A. Make an API call from the POS to Marketing Cloud to send the electronic receipt and
then call Service Cloud to add the customer if they do not exist. Use an automation in
Marketing Cloud nightly to remove any duplicate contacts that may be introduced with
Marketing Cloud Connect.
B. Make an API call from the POS to Service Cloud to retrieve the Service Cloud Contact
ID. If the customer does not exist, submit a POST to Service Cloud to create the Contact
ID, then send the Contact ID to Marketing Cloud via an API to send the electronic receipt.
C. Make an API call from the POS to Service Cloud to add the customer if they do not
exist; leverage a custom object to send details to Marketing Cloud via Marketing Cloud
Connect and synchronized data sources to send the electronic receipt.
D. Make an API call from the POS to Marketing Cloud te send the electronic receipt. No
call is required to Service Cloud to fetch the Contact IO as this information is already
available at the POS.